Common Room’s Post

Building a complete and composable CDP on the Lakehouse: Customer data is the lifeblood of modern organizations in every industry. As organizations level-up their data teams and practices with the Data Lakehouse...

Data lakehouses can be the key to improving efficiency and customer satisfaction, as they allow organizations to extract insights from all their data quickly, easily, and cost-effectively, while keeping the structure and schema to keep it organized, solving the challenge of managing unstructured data and reducing silos. #data #datalakes #Gerent

Fueling Success: Master the significance of efficient Customer Data Management for Unparalleled Business Growth. #datamanagement #dataanalysis #data #datalineage #datagovernance #datacatalog #dataanalytics For deeper insights, read more: https://lnkd.in/gGbfWQhr

Is your data governance strategy ready for a "cookieless" world? Here are 3️ tips to retain 360-degree customer insights. http://spr.ly/6042VPbR2

The Crucial Role of Customer Master Data Management in Digital Transformation

Adapting Data Integration Strategies for Customer Experience Success: Explore the essentials of data integration strategies with insights from Michael Mathias, a journey of adaptability and strategic evolution. Continue reading... #customerexperience #customerdata

Is your data governance strategy ready for a "cookieless" world? Here are 3️ tips to retain 360-degree customer insights. http://spr.ly/6041TCdED

How are you thinking about the operating model which is going to enable and drive ROI on your customer data platform investment? This is something I came across in the Matillion Data Builder Series. One thing we should clarify up front is that they are not a CDP business but they can connect data sources to your CDP, which means that their perspective can be viewed as somewhat objective. The most interesting piece is around a centralised versus federated approach to managing a CDP ⏩ Centralised - one team to rule them all ⏩ Federated - every team, responsible, at once Technology aside the message is around the importance of thinking about, if you need a CDP then how will this be managed within your business. Any model you employ will have benefits and risks, you need to balance these effectively with the overall posture of your business. PS - not everyone needs a CDP, so consider your business challenges and determine whether you need one or not. #customerdata #customerdataplatform #firstpartydata #centralized #federated #operatingmodel

Is your data governance strategy ready for a "cookieless" world? Here are 3️ tips to retain 360-degree customer insights. http://spr.ly/6047pHP3Z

Is your data governance strategy ready for a "cookieless" world? Here are 3️ tips to retain 360-degree customer insights. http://spr.ly/6040bNkly