Colie Edison’s Post

Doing it and doing it well.

✨The NFL is a male-dominated league, but these eight women are breaking down barriers and making history. From the first female coach to the first female referee, these women are paving the way for future generations. 🎯 Learn more about their impact on the NFL.👇 #sports #SportsBiz #SportsNews #sportsmarketing #NFL #nflfootball #nflnews #OffTheFields

The partnership between Johnnie Walker, a Scotch whisky brand, and Hannah Waddingham exemplifies best practices of how brands are getting involved in women’s sports and the power of collaborations in promoting gender equality in sports. 📢 Campaign Message: "Watch Women's Sports" 🎯 Partnership Objective: • Amplify the FIFA Women’s World Cup, the largest standalone women’s sporting event globally • Addressing the media coverage disparity: despite women comprising over 40% of athletes, women’s sports receive less than 10% of total sports news coverage - now 15% post-2023 🤝 Collaborative Outreach: • Through the “Match Day Memos." Johnnie Walker broadened the campaign's impact by partnering with organizations committed to gender equality: Women's Sports Foundation, Just Women's Sports, and Hello Sunshine 🏆 Dedication & Commitment: • Building on the momentum from Johnnie Walker’s 2022 "First Strides" campaign, this initiative amplifies its commitment to pioneering cultural shifts and championing equality. • Johnnie Walker's support also extends to Angel City Football Club and NJ/NY Gotham FC. The campaign showcases how brands like Johnnie Walker can champion gender equality in sports, elevating the visibility, support, and appreciation for women's sports on a global scale. #WomensInSports #WatchWomensSports #BrandPartnerships 🎥 Watch the campaign: https://lnkd.in/gRP5z3kX

Excellent article on #SportsBusiness giving an insight into #Chelsea #Women through Zarah Al-Kudcy’s voice. Key takeaways: 📈 Unique challenges of growing a brand from the ground up that has funnily got a 100-year history ⚽ Brands continue to get prompted to sponsor women’s teams largely because of the international game 🏟 Rising attendance figures are not the only positive sponsorship ROI metric – the potential to engage with a younger, digital-savvy fans of women’s sports cannot be overlooked. https://lnkd.in/e-QdbBKB Women in Football Women in Soccer Women in Sport Fearless Women Chelsea Football Club

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🌟 Celebrating the Power of Representation in Sports! 🌟 A recent survey revealed that US adults are seven times more likely to name Simone Biles as the face of the Olympic team than LeBron James. This shift is not just a victory for Simone but a significant milestone for female athletes everywhere. Simone Biles exemplifies strength, resilience, and excellence in her sport, and her recognition highlights the importance of diversity and representation in athletics. It's inspiring to see a female athlete leading the way and being celebrated for her extraordinary achievements. At Whai Basketball, we believe in the power of role models to uplift and inspire the next generation. By recognizing and celebrating athletes like Simone Biles, we are helping to create a world where young girls and boys can dream big and aspire to greatness. Let's continue to support and champion diversity in sports, fostering an environment where everyone has the opportunity to shine. Together, we can build a more inclusive and inspiring future for all. 🌍💫 #SimoneBiles #WomenInSports #DiversityAndInclusion #YouthEmpowerment #Inspiration #WhaiBasketball

Huge thanks to both Neil Schwartz and Lindsey Darvin, Ph.D. for letting me work on this report with them and collaborate in the writing process of the stories found using the SBRnet data. Also a shout out to Bryce Hadley who compiled the graphs and relevant information in order for me to write summaries of key stories from the data. The article can be accessed using the link below to read the full article. https://lnkd.in/dZt6ztZw

Meet the eight women who are making history and breaking barriers in the NFL. 💪 These women are working as full-time coaches in various roles and departments, and they prove that women have a place in football. These women are not only experts in their fields but also role models and mentors for aspiring coaches and players. Through their passion and determination, they inspire empowerment among future generations of women athletes. Learn more about their stories and achievements in this post.👇 #womeninsports #football #NFL #sportsnews #sportsindustry #sportsmedia #sportsbiz #sportslaw #offthefields

I'm so proud of the work Athlete Ally is doing to champion the rights of all athletes to play the sport that they love. It's ironic that the paternalistic talking points of "it's not fair to women" seem to resonate far more than data and research on trans inclusion in sport, and on real barriers to women's athletic performance and participation. Athletes, scholars, researchers, equality organizations are all calling upon the NCAA to embrace inclusion - - and use facts and scientific research as the basis for their policy toward trans inclusion in sport. Here's what 400+ Olympians, paralympians, professional and college athletes said in their letter: "As athletes, we have dedicated our lives to sports. Sports have given us our greatest friends, taught us incredible life lessons, and given us the confidence and drive to succeed in the world. We know that the value of sport goes far beyond the playing field. Sport allows people to develop a sense of self and identity and to reflect what we value as a community. Sport is a tremendous enabler of physical and mental health, teaches valuable lessons on teamwork and discipline, and has brought us lifelong community. Every single student should have access to the lifesaving power of sports. " Please read these compelling letters in the post below and message me if you'd like more information or the opportunity to discuss and learn more.

“There is something wrong with our sports systems, and deep down we know it. The sports environments we fought so hard to have equal access to were built by men, for men and boys. Our definition of gender equality has been ‘getting what men have, and the way they have it,’ and it’s backfiring” (Fleshman XII). Are competitive sports enhancing or hurting women’s overall health? In her new memoir, Good for a Girl: A Woman Running in a Man’s World, elite runner and coach Lauren Fleshman asks pointed, pertinent questions, and provides powerful experiential and empirical evidence to back up her answers. Read the book review: https://lnkd.in/gGqpEXEe https://lnkd.in/g-RcNJA3 #womenssports #fertilityawareness