“All of these brands are a little stale. If you talk to people 30-and-under, none of these brands feel like they're for that demographic.” Chris Grove has a great POV on brand in sports betting, and it’s something I’ve observed for a while now on the esports beat with products like skin gambling and how pervasive they are amongst a younger demo (not endorsing them). The current lineup of regulated sports betting brands are homogenous, and if other consumer product categories are anything to go off (think Liquid Death, Engine Gin, etc), there’s definitely room for an operator to repackage online betting in a way that 1) makes them standout in a crowded landscape and 2) can resonate with a certain segment of the population.
Cody Luongo’s Post
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Carved out some time recently to share my musings on an increasingly important segment of communications work: owned and shared media. This has been a true gamechanger for us at Rivalry.com, which I talk about a little bit in the piece. This was initially meant to be a quick, surface-level piece but LinkedIn's algorithm engagement-bombed me (term I just invented) so I'm republishing it as a fancy article. Very interested to hear other people's thoughts and experiences on this topic if anyone has anything to share, and looking forward to writing more professional content (don't worry, the memes aren't going anywhere).
Owned, shared media marks path forward in next era of communications
Cody Luongo on LinkedIn
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"Steven Salz said the token was an acknowledgement that there was a “division in online gambling, and the gap is getting wider” between the formative crypto-gambling space and the fiat-only sector." Thanks Scott Longley for including Rivalry Token in this morning's The Token Word! Read more 🗞️ https://lnkd.in/e2R_AWUT
Spell it out: A.P.P.R.O.V.A.L.
thetokenwordio.substack.com
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I spent the last six weeks learning about crypto. My head hurts, I'm tired, and my investment in Dogecoin has gone down 11%. But, I'm excited to finally reveal the news the undisputed king of internet culture-infused sportsbooks Rivalry.com is back with some more product innovation (not the kind of innovation that people like to say is innovation but really isn't innovative either ��� the REAL kind of innovation). Rivalry Token is said hottest new drop (arriving in H2). It's a native token on the blockchain, integrated across our sportsbook and casino, and it'll be the first-ever token released by a publicly traded company. Nearly every interaction with our platform now rewards users with a decentralized asset that can accrue value alongside player activity on Rivalry, letting customers participate in the underlying product success, and further tapping into a high-growth crypto gambling vertical. Web3 technology is the centerpiece of this online gambling renaissance, and it's capturing a meaningful portion of the global market with a product that is, in most cases, better than any regulated product. If you read my newsletter you'll know that this side of the industry is rife with innovation, from product to marketing, and brand. It's all to engage an emerging demographic in the space that is won through creators, fostering web-based communities, bespoke online-only marketing moments, and having a brand with any potential of resonating with a customer under the age of 40. This is an audience born on the internet, and they are increasingly gravitating toward the money of the internet. Steven Salz shared his view today in a piece that is well worth your time, and there's an open invitation to debate him on the topic if you think we're crazy. https://lnkd.in/eFj9fAZa
The Steven Salz Center for Gambling Industry People Who Can't Crypto Good and Who Wanna Learn to Do Other Stuff Good Too
Steven Salz on LinkedIn
