Gen Z wants “honesty, change, and the ability to build the world they want with their dollars. And what’s so bad about that?” Grace Dunlavy discussed brand accountability and how to win over the new generation for Ad Age: https://lnkd.in/eug583wb
Codeword’s Post
More Relevant Posts
-
Strategic Partnerships & Alliances (ISV, GSI, Technology) | Corporate & Business Strategy | Sales & BD Operations
The Super Bowl is not just about the game, but also the commercials! I remember analyzing them in my USC marketing class. This year, new fans are tuning in thanks to the Taylor Swift effect. Did you know that women and girls make up 46% of the fan base, and there has been an 8% increase in young girls this year? This means new brands and more female-focused commercials. But with a 30-second commercial costing up to $7M, what's the ROI? Will you remember the brand or just the aspects of the commercial? Let's see what this year's ads have in store! #superbowl #adstrategy #commercial
To view or add a comment, sign in
-
QUICK READING 🤓 👇🏻 Black Americans are prioritizing their mental and emotional well-being as a critical part of their overall health. Click to learn more about the state of Black health in America in Wave 3 of the Black Consumer Project: bit.ly/3K2pGZE #MarketResearch #Marketing #Advertising #Programmatic #Ads #BlackAmericans
To view or add a comment, sign in
-
"Would I want my kids to eat this stuff?" "If I found out my grandmother added this habit, what would I think?" "Assuming my spouse started buying this...how would I feel?" These are all great Positive Behavior Change questions. We almost always intuitively know the answer. It's just on us, as marketers, to ACT on what we know to be true. 𝑹𝒊𝒈𝒉𝒕 𝒊𝒔 𝒓𝒊𝒈𝒉𝒕. 𝑾𝒓𝒐𝒏𝒈 𝒊𝒔 𝒘𝒓𝒐𝒏𝒈. This stuff is not as gray as we often pretend it is. #positive #behavior #change #brands #habit #marketing #advertising #RightVsWrong #marketers Mark DiMassimo, Lee Goldstein, Lesley Bielby, Jennifer Simotics, Alexandra McGuinness, Brian Marcus, Chris Martin, Evan Nadler, Farhana (Hannah) Ahmed, Hannah Hammes, James McEnrue, Karyn Exilus, Katie Kennedy, Katie Mullins, Kate Kozlowski Ferris, Kelsey Carrellas, Keni Thacker, Lauren Weinfuss, Luiza Carolo Mizrahi, L John Baker, Matthew Poitras, Meegan Hanrahan, Osvaldo D., Shelby Guerrero, Tony Bodoh, Wykella Patrick
To view or add a comment, sign in
-
-
🎙️The Inspiring Story Behind 'The Black Farmer': A Bold Branding Journey ✨ 👀 Discover the fascinating origin story of "The Black Farmer”. Learn how a casual nickname evolved into a powerful brand that challenges norms and embraces cultural identity. In this video, Wilfred Emmanuel-Jones, founder of The Black Farmer, shares his journey of turning a controversial name into a celebrated brand. Despite initial resistance and research data suggesting otherwise, Wilfred's conviction and innovative marketing strategies led to widespread success. Watch to see how passion, audacity, and direct consumer engagement can turn dreams into reality. 😇 Tag Your Guardian Angel in the comment 👯♀️👯♂️ 🌟 • • • #TheBlackFarmer #BrandingSuccess #EntrepreneurStory #CulturalIdentity #BusinessInspiration #InnovativeMarketing #BoldBranding #WilfredEmmanuelJones #BusinessJourney #StartupSuccess
To view or add a comment, sign in
-
And just like that, CCC turns 12! 🎉 It's been an incredible adventure so far, and we've met so many amazing people along the way. Thank you to everyone who has supported my growing business, especially our loyal clients. Cheers to 12 years of connecting brands with their target audiences—and the future! 🥂 #CCCgetsMktg #entrepreneurialjourney #inboundmarketing #smallbusinessowners #contentmarketingstrategy
To view or add a comment, sign in
-
-
Swifties and marketers, unite! Did you know that the majority of brands draw a blank space when it comes to responding to viral moments? In fact, 60% of marketers say they do not have a formal process for trend spotting. In our latest blog post, we do a deep dive on Taylor Swift’s undeniable marketing prowess, and identify how brand’s can tap into the singers’ unparalleled authenticity for real-time marketing success. Plus, we highlight some of the innovative brands who are riding the Swiftie wave to authentically align with target audiences — like how one brand responded to a viral Swift moment in 24 hours and generated over 4 billion impressions. Follow along as we outline 5 easy steps that every marketer can follow to create a real-time marketing playbook for responding to trending moments with speed and authenticity. Make sure your brand never goes out of style — learn more here: https://lnkd.in/ek-XA-YW.
Excited to share our latest insights on Taylor Swift's impact and how brands can leverage her ongoing viral moments for marketing success. But, how exactly can brands do this authentically? 🤔 Take a look at Swift’s approach and the brands strategically aligning themselves alongside her, and discover how to react authentically to cultural moments. Learn more: https://lnkd.in/ek-XA-YW #TaylorSwift #ViralMoments #MarketingStrategy #MarketingInsights Olivia D'Amato
To view or add a comment, sign in
-
-
What if we removed Black people and culture from marketing communications? Where would the 'inspiration' come from? What insights would we glean? What trends would we 'tap into?’ Where would the edge come from? What messages and stories would we communicate? What would the 'look & feel' and 'tone' be? What music would be playing? What would the dances look like? How would the sports, auto, insurance, soft drink, fashion & apparel, streaming, technology, social media, food, fast food, home, CPG, beauty, hair categories be impacted? What would they look like? What would they feature? What would they have to say? What if we did the polar opposite? Now imagine that. #advertising #marketingandadvertising #marketingcommunications #marketing #brandbuilding #brandcommunication #brandcommunications #brandconsultancy #brandinginspiration #brandingandmarketing
To view or add a comment, sign in
-
Senior Ad Sales Executive | Vibrant Client Relationships | Marketing Innovation | ROI & ROAS | Digital Media & TV | Advertising Sales
🌟 Leveraging the Taylor Swift Effect: Authentic Brand Connection 🌟 Last year, I splurged on Taylor Swift tickets for my 13-year-old during a tough time with her friends. It sparked an unexpected shared experience filled with outfit shopping, friendship bracelets, and endless song rehearsals. Even a year later, we're still bonding over Taylor Swift! This is just one story in the widespread Taylor Swift effect. Brands are tapping into this phenomenon too- but how do you do this authentically? I'm excited about Sightly's Olivia D'Amato's piece on how Taylor Swift is reshaping brand-consumer dynamics. How can brands harness this effect? Done right, it creates diehard fans. Read Olivia's insights here: https://lnkd.in/ek-XA-YW Olivia D'Amato #TaylorSwift #Branding #Authenticity #Sightly #MarketingStrategy
Excited to share our latest insights on Taylor Swift's impact and how brands can leverage her ongoing viral moments for marketing success. But, how exactly can brands do this authentically? 🤔 Take a look at Swift’s approach and the brands strategically aligning themselves alongside her, and discover how to react authentically to cultural moments. Learn more: https://lnkd.in/ek-XA-YW #TaylorSwift #ViralMoments #MarketingStrategy #MarketingInsights Olivia D'Amato
To view or add a comment, sign in
-
-
Dads in Ohio, and supermodels in London. Completely opposing audiences. But it works. How? Bringing back a campaign that serves as an example of authenticity and versatility. Simplicity is powerful!! This campaign perfectly captures the essence of New Balance: bridging diverse worlds and bringing people together through style and comfort. #newbalance #marketingcampaigns #fashionmarketing #campaigns #connections
To view or add a comment, sign in
-
-
Senior Director of Analytics and Insights at Sightly | Analytics and Data Strategy Leader | C-Suite MBA | MSBA | #GirlDad
Authenticity and connection are key to attracting new audiences and building loyal fan bases. In fact, 75% of US shoppers say they would spend more with authentic brands. But how can marketers respond to culture authentically and in real-time? Our talented Chief of Staff, Olivia D'Amato, shares 5 tangible steps for creating an authentic, real-time marketing playbook. From developing a comprehensive brand brief to monitoring trends relevant to your target personas, these strategies will help you navigate the ever-changing cultural landscape. Read the full article to learn how you can equip your brand with the tools needed to make agile decisions and connect with your audience during the moments that matter most. #Authenticity #RealTimeMarketing #BrandPlaybook #Marketing
Excited to share our latest insights on Taylor Swift's impact and how brands can leverage her ongoing viral moments for marketing success. But, how exactly can brands do this authentically? 🤔 Take a look at Swift’s approach and the brands strategically aligning themselves alongside her, and discover how to react authentically to cultural moments. Learn more: https://lnkd.in/ek-XA-YW #TaylorSwift #ViralMoments #MarketingStrategy #MarketingInsights Olivia D'Amato
To view or add a comment, sign in
-