An Automotive CDP cannot live on a syndicated view of the DMS, a partial integration with CRM, and a pixel on your website. Sorry -- there is a lot more data captured within your dealership...how about deduping scheduled service appointments, tracking chats, phone calls...how about knowing Customer Lifetime Value by understanding profitability of customers...how about knowing the customer is part of your loyalty program, or car wash program...or that they just spent $7,500 in your bodyshop. CDPs with these limited customer "data integrations" -- are missing major aspects of your customer engagement.
Chris McTague’s Post
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Founder | Strategist I Husband I Father of Four I Fun Fact: 100% Plant-Based Chef I Basketball Coach 🏀
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