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The best brands working with influencers aren't just making social posts – they're also finding ways to stretch their dollars by activating across other channels like email, CTV, OOH, and more. Though it may seem obvious in retrospect, many companies simply don't have the bandwidth to consider incorporating these ancillary channels when developing creator campaigns because they're spending the majority of their time either finding or managing creators. That's where July comes in. July helps companies find & manage their creator relationships so your team can focus less on the logistics and more on the creative execution. See for yourself → https://lnkd.in/eyY56ux7 Learn more about the innovative channels brands are using to leverage their creators even further ↓ https://lnkd.in/ggisFB6r

Working with influencers can be a cost-effective way to drive traffic to your site. For small businesses looking to grow, influencers can drive customers to your site at a lower cost-per-click than Facebook or Google if the deal is structured correctly. At XCLSV Media, our growing #igaming clients have seen fantastic results from influencers and we have been experimenting with different deal structures. These include: 1. Pay-Per-Post 2. Pay-Per-Click 3. Performance Bonuses 4. Giveaways We put together our findings below to give you some insights on how to structure your deals to give you the most bang for your buck. #sportsbetting #sportsbettinginsight #iGamingMarketing #influencermarketing

How can you make sure that your content marketing doesn’t go unnoticed? How can you place yourself among the top marketing pros and finally swim with the sharks? Your best bet is to ride along on the coattails of those influencers. The main purpose of influencer marketing and outreach is to boost your company’s sales and leads. With an increase in leads, you will, in turn, see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. How To Reach Out To Influencers So That They Can’t Say No https://lnkd.in/gsm7djx #DigitalMarketing #SEO #SocialMedia #LeadGeneration #PerformanceMarketing #Motivation #Leadership #Websites #ContentMarketing #MarketingTips #OnlineAdvertising #SocialStrategy #SearchEngineOptimization #InboundMarketing #DigitalStrategy #MarketingInspiration #BusinessLeadership #WebDesign #MarketingStrategy #ConversionRateOptimization

With more social media platforms gaining popularity (we are looking at you, Threads 👀), the more opportunities for influencers and brand affiliates to share your products with their followers. B2B, D2C, B2C, or however you sell your products, affiliate marketing can be beneficial to your company. Whether you use TikTok influencers or vetted partners through PartnerStack, odds are you have affiliates that market your products and services. If not, it is time to get started. Here are some tips for getting started with using influencer marketing: Pair your influencer marketing strategy with one of these three methods to increase your reach further: https://lnkd.in/eb2Ru5Kj #affliatemarketing

#Influencermarketing was a concept that emerged prior to the creation of the internet, but through the rapid growth of the online world and channels like Youtube, Instagram, and TikTok, online celebrities AKA Influencers became more widely known. Consider the PewDiePies, MrBeasts, Charli D'Amelios, Bella Poarchs, and the Addison Raes of the world who at one point reached #viralcontent status and thus obtained sponsorships and exclusive deals. Influencers like these often state that there is no "off" button for them, no breaks from content creation, and no sincerity or authentic interest in the brands and products they are promoting - which is quickly sniffed out by their audiences. While this pressure is certainly true for Macro and Mega Influencers, the growing pattern of content creator burnout should serve brands as a warning to be selective in their Influencer Marketing strategy carefully. Brands should choose to work with a mix of influencers, some large and some small enough to still connect with their audience and have authentic interest in your product. I recently wrote an introductory guide to Influencer Marketing: https://lnkd.in/dSDps8JG Follow me to see the expanded series coming soon. #influencers #digitalstrategy #contentcreators #businesstips #marketingcampaign

Social and SEO want to work together within your strategy. But many brands aren't yet reaping the benefits of this connection. Learn how influencers can offer experience, authority, and trust, sharing the story of your brand in the SERPs. #Influencer #SEO

Cracking the Code: A Definitive Manual on Social Media Influencers https://lnkd.in/dkmNhztd #vispansolutions #vispan #smm #socialmediamarketing #socialmediamanagement #facebookadsstrategies #facebookadsservice #facebookadsmanagement #strategiesthatwork #creativestrategies #blogging #agencydigitalmarketing #contentmarketing #marketing #bloggers #socialmediamarketing #digitalmarketing

✅ 𝗛𝗶𝘁𝘀 & 𝗠𝗶𝘀𝘀𝗲𝘀 ❌ . Discover how influencers are stealing the spotlight in a search-blind world, revolutionizing performance marketing. Uncover the industry secrets now! ✅ Hits: Influencers have harnessed the power of authenticity, engaging audiences with relatable content. Leveraging their influence, they've become indispensable brand ambassadors. ❌ Misses: Some influencers neglect to disclose sponsored content clearly, leading to trust issues. Collaborations should be transparent to maintain credibility and foster genuine connections. . Curious about the influencer marketing revolution? Ready to engage your brand with influencers? Connect with us! Source: https://lnkd.in/gQEY6_G6 . Benefit from this post? Interact now—LIKE, COMMENT and SHARE it! #GXM #SimplyBetterMarketing #Branding #Marketing #MarketingStrategy #DigitalMarketing  

🌟 Diving into the world of influencer marketing strategies 💼💡 Did you know that 70% of consumers prefer content over traditional ads? It's all about building trust through social proof and word-of-mouth! #InfluencerMarketing 📣 🔍 Wondering how to find the right influencers for your brand? It's all about data-driven marketing – defining your audience, their interests, and preferences. 📊🎯 Learn more about targeting the right influencers! #DataDriven 🤝 building a relationship with influencers is key! 💬 Engage with their content, establish a connection, and craft a proposal that adds value to their brand. 💰💬 What's your approach to connecting with influencers? #Engagement 💡 Looking to kickstart your influencer marketing campaign? Explore brand ambassador programs, social media takeovers, or sponsored content posts! 🚀📸 Which type of influencer partnership suits your brand best? #Collaboration 💰 On a budget? Consider micro-influencer marketing – smaller influencers, big engagement! 👥💸 Discover how working with micro-influencers can amplify your brand reach. #MicroInfluencers 🌟 Dive deep into the world of influencer marketing and unlock its potential for your business growth. Share your thoughts and experiences with us! 💬✨ #InfluencerStrategies https://lnkd.in/egRdmTwB

Why are influencer-affiliate communities the biggest marketing whitespace for brands in 2024? The simple answer is that it leverages the top 3 benefits from working with influencers under one integrated approach. 1. Authentic sponsored content at scale Work with 100's to 1000's of influencers that are creating sponsored content for your brand on a monthly basis. We tend to focus on influencers that have a 10% engagement rate on instagram stories. Instagram story content is also the highest converting content placement and the cheapest to execute with influencers. 2. Build an army of influencer-affiliates Influencers are incentivized and rewarded for creating more content and driving sales. The secret is to never turn off recruiting and create a tiered incentive structure with a mix of product seeding, commission, and cash. Once you get an influencer in the door, create an engagement system to nurture them from opt-in to creating content that converts 3. A pipeline of never ending and high converting UGC This approach allows you to take a more data driven approach to the UGC that you test to support your paid social efforts and the creators you work with. Repurpose the top content monthly that is converting organically. Test whitelisting that content vs running it through your brand accounts. Partner in a deeper fashion with the top performing creators by conversions in your community: brief out specific concepts with them to support your paid social strategy. Use insights from your community to inform your creative strategy: demographic/ archetype of creators, concepts, and messaging. The best part about this community lead strategy is that it becomes an owned channel that drives direct sales while supporting your broader marketing efforts. And unlike other ads, campaigns, and strategies, it can't be replicated by your competition. Comment below if you're curious how we're building influencer-affiliate communities for brands like Hexclad, Instacart, and Gel Blaster. Credit: CreatorIQ 2024 Influencer Trends Report