Clive Punter’s Post

Your Cover is the 𝐇𝐞𝐚𝐫𝐭 of your 𝐁𝐎𝐎𝐊 How is it? Rate out of 10. #amazonkdp #creativedesign #attractive #graphicdesign #socialmediaads ##amazonkdp #creativedesign #attractive #graphicdesign #socialmediaads ##posterdesignposterdesign

When I first found out that Wrapped was in the process of turning the inside of a vehicle into a relaxing "spa-like" experience I honestly had no idea how they would pull it off. Bota Bota wanted to deliver an impactful and experiential campaign and man did this one deliver! Watching the video now I couldn't be more impressed with how it turned out. I really think this is only scratching the surface of what we are able to achieve in the world of experiential marketing so hopefully this is the first of many. Check it out for yourself! #oohadvertising #ooh #experientialmarketing #outofhome #outdooradvertising

How important is watching sports during the cruise for you? https://lnkd.in/e-dR6Q9d #cruise #cruises #cruisenews #travelnews #cruiseindustry #cruisehive #cruiseships #carnivalcruise #carnivalcruiseline

Always growing with the best professionals

Five principkes for equity, diversity, and inclusion in creative Industries: 1. **Ambition:** Let's put EDI at the core of our creative business strategies, funding decisions, and commissioning plans. It's time to make it a non-negotiable. 2. **Allyship:** Building an inclusive culture means amplifying all voices. Let's make sure everyone has a seat at the table, and their voices are heard loud and clear. 3. **Accessibility:** Creative spaces should be open and welcoming to everyone. No barriers, no exceptions. 4. **Adaptability:** Fairness starts with how we recruit and work. Let's adopt practices that ensure everyone has an equal shot. 5. **Accountability:** Progress doesn't just happen; it's monitored and adjusted. Let's keep tabs on how effective our EDI efforts are and pivot when needed. These principles are our roadmap to a more diverse, inclusive, and innovative creative industry. #EDI #Diversity #Inclusion #CreativeIndustries

We decided very early on that Excellence was going to be one of our core values at More than Equal. We discussed and debated these values at length (and if you haven’t condensed your corporate core values down to four words then try it - it is very revealing about who you are and who you want to be). You might think that excellence is something that is a universal value and is too vague to be meaningful. Not so. Remember, you have only 4 values to choose as your guiding and defining values so to include one is to exclude others. This core value has come to life in many ways. In the way that we conduct our research, in the way that we present ourselves, in the way that we execute projects - but most importantly in the way that we have recruited. The quality of the team that has been put together is a testament to this core value (and it is my good luck to be working with them!) And….not forgetting the absolute essence of Excellence that comes with our founders; Karel Komarek and David Coulthard Thanks to you all for giving up super comfortable positions to come and work at what is a small start up with a big mission. Alison Donnelly Fran Longstaff PhD Tom Stanton Jordan King Sarah Moore Michal Brabec Karen Webb Moss #corevlaues #excellence

So proud of this project! Rachel Carlson has done an amazing job putting this series together, and I'm lucky to be part of it. Check out the newest episode below!

Looking to create an immersive journey? With Augeo’s event management and production expertise, we curated an extraordinary event filled with moments of gratitude and luxury that attendees will surely never forget. Discover more about this experience by diving into the success story below! #Augeo #ExperientialMarketing #MeetingsandEvents #EventProfs #MeetingProfs #EventTech #EventTrends #EventPlanning

Right Formula’s US Managing Director, Ashlee Huffman, shares her on-the-ground take of the inaugural Formula 1 Las Vegas GP. Was it a hit or a miss?    1. The atmosphere couldn’t be ignored. An estimated 315,000 people, from c-suite to casual fan. The city was buzzing with F1. Airport signage, team pop up stores, merchandise sprinkled through every venue, experiential moments in the hotels - you knew F1 was in town from the moment you entered the city to the moment you left… and in a good way.    2. The locals are big event pros. They’ve seen it all. When asked their feelings about F1 all were neutral with “the impact is to be seen, and if it doesn’t work, they’ll fix it”. This city survives and thrives on big events. Whilst the true economic benefit of the LVGP is to be determined, it will be sizeable. It was also refreshing to hear that local authorities will focus on creating a more inclusive environment for locals in future races.     3. Technology, The F1 App - nailed it. Informative on the sport, directions were spot on (we all needed that!), it worked…consistently. At times, venue and big event apps don’t predict the needs of the fan, nor work when they need to. I can’t speak for T-Mobile and other users, but my Verizon service never failed.    4. The FP1 debacle. It shouldn’t have happened. F1 and the city pulled off a feat like never before, but the predictable was not predicted.    5. Late nights are a Vegas norm, but why was track activity so late? Less traffic disruption? Hit the European audience, yet miss half of the US viewers? I wouldn’t be sad if we had an earlier start and I’m confident I’m not alone.    6. Sponsor brand visibility was unmatched - the best I’ve seen at any F1 event. The sphere, circuit signage, media opportunities to talk ‘activation’, and in market experiences were endless for brands involved in the sport.    7. There is more opportunity to be had at what will be seen as THE coveted event on the calendar. Brands wanting to connect to F1’s young audience have an opportunity to give them more access - a change we’re sure to see from 2024.    8. There’s plenty of room for 3 US F1 races. The US is massive. Interests vary by region and the ‘flavor’ of each city is unique. Austin, Miami and Las Vegas each have unique experiences to offer. Feels like there’s even room for one more…    9. F1 is a challenging environment to navigate (literally and figuratively). I watched our Right Formula team on the ground pull rabbits out of their hats to deliver for our clients. Sponsorship can be complex and when done well, returns dividends - don’t overlook tapping in to experts to guide you through.    Verdict: the Las Vegas GP was a hit! Bring on 2024. Looking forward to bringing new ideas and best in class experiences to our clients, and helping new clients navigate (again, literally and figuratively) F1 and the global sports market.    #F1 #SportsBusiness #SportsMarketing

An easy way to make a tour better? Give yourself, or your tour, a mission statement. It focuses you and gives you parameters so you don't fall into the 'tell them everything I know' category (which can lose guests). To figure out your mission statement, you can answer; What do you do, for whom, how? Fill in the [blanks]; I [do what?], for [whom?], by [how?]. Here is a BAD example: "I give authentic experiences, for travelers, by showing them the local side of the city." (this statement uses a lot of unspecific buzz words and doesn't actually tell us anything) Here's a better one, let's pretend Nike (the athletic company) runs jogging tours; “We create tours that help you move for travelers who want to stay active during their trip by combining the must-see sights with the best local jogging routes.” (way more specific, we know their audience, and what you can expect on their tours) https://buff.ly/4a9HVHI #tourguides #experiencedesign #toursandactivities #tourguide