Clive Punter’s Post

Spotted 👀: Hyde Park Corner Station 👇 Such a brilliant OOH campaign from Pepsi 👏 They have taken over the entire station with their excellent (and relevant) ads targeted directly to Winter Wonderland visitors. There’s 3 factors that have allowed them to smash this campaign out of the park (pardon the pun): 👇 ❄️ Winter Wonderland attracts around 3 million people each year ❄️ Hyde Park Corner is the nearest tube station ❄️ For most people the tube is the easiest, quickest and most cost effienct way of getting to Winter Wonderland I don’t know about you, but those three points make the idea for this campaign a no-brainer for any brand 🧠 But not only did they execute this campaign… but they executed it WELL 👏 Using their ‘Better with Pepsi Max’ slogan, they have tapped into the hearts of the everyday Winter Wonderland visitor. Whether you’re heading there on a date or worried about a bit of motion sickness from a ride, Pepsi is directly talking to you as you excitedly make your way up the escalators. Enticing you about how their drink can make your experience at WW that little bit better. Have any of you also spotted this fab campaign? What did you think of it? Let me know! 👇 #winterwonderland #pepsi #pepsimax #oohcampaign #marketing #betterwithpepsimax

Before you launch an advertisement campaign, the first thing you need to know is to set a goal for creating the campaign. - Dove experienced a 24% increase in revenue after the "Real Beauty Campaign" created at sparking a conversation among the target audience. - Coca-Cola experienced an increase in social media engagement and a 2% increase in sales in the USA alone after the "Share a Coke Campaign" that was created to increase engagement with customers and ensure brand loyalty. - "The Moldy Whopper Campaign" by burger king was aimed at differentiation and transparency which eventually increased visibility of the brand and positioned burger king as a leader in natural high quality fast-foods. Looking to launch an advertisement campaign for your brand, send us a DM or whatsapp DM on 08052616854, let’s draw an effective goal framework for your brand. Learn more about BrandOn on growwithbrandon.com. #BrandOn #branding #marketing #advertising #adcampaign #agency #cocacola #burgerking #dove #advertisingagency #advertisement

This story is about a cheeky Pepsi Halloween ad that directly referenced its biggest competitor, Coca-Cola 🍺🍾 On the left, you can see Pepsi’s hilarious Halloween ad from 2013. On the right side, though, there is a Coke fan’s hilarious response. #marketing #cocacola #pepsi #branding #advertising #digitalmarketing

I fixed the McDonald's melting milkshake ad that's being lauded at the moment 🥵 You're welcome 😂 Let's not take the micky too much though, as temperatures begin to soar again with our September Summer McDonald’s rapidly marked the heatwave with a melting milkshake OOH ad 🥵, enticing customers with its frosty drinks (you know, the ones that aren't usually actually available?). Subtle and simple, a hint of their iconic golden arches and a single drip of its unmistakable strawberry-flavored milkshake. Job done. #outdooradvertising #creativity #advertising #marketing

Which brands are doing good TV ads at the moment? I was watching Bake Off last night - which always used to be seen as a fairly premium slot for ads - and virtually all the ads I saw were - shall I say - less than inspiring... Has anyone else noticed this - or was I just unlucky / being a grumpy moo? There was a man-splainy - and so cheesy I almost wondered if it was a parody - ad from Tampax, which I doubt had been tested with anyone who has actually had a period... Two virtually identical ads from Aldi and Lidl about who has the cheapest basket (come on, we know you can both do better than this!) And a transparent attempt from Walkers to advertise three brands - Wotsits, Quavers and Monster Munch - for the price of one (they all taste great, buy a multipack!). Losing most of their individual rich brand personalities in the process... There was very little that had any creative ambition... or even attempted to engage on an emotional level... What new ads do I need to see, to regain my faith in the world of ads? NB a special mention to Savills for at least trying to pull on the old heartstrings, though I did think it was a paint ad right up until the last moment... #fmcg #advertising

🍅 Heinz is turning the tables! 🌭 💨 Making waves in the Windy City with their ingenious billboard campaign, the brand is dispensing ketchup packets outside hot dog stands in Chicago in opposition to local restaurants daring to skip out on the beloved condiment. 😲 This is not just about ketchup; it's about marketing perseverance and brand insights leading to new opportunities! 💡💪 The "Smack for Heinz" campaign shows us how to take a stand for what we as marketers, and the stewards of our brands, believe in. 💥 From creative billboards to digital OOH and social media ads, KraftHeinz is spreading its message, and deliciousness, far and wide. 🌏✨ Let's ketchup with the trend and embrace the power of perseverance! 👏 #heinz #smackforheinz #brandinsights #outofhome #marketing #advertising #marketingagency #ascendamarketing

Introducing Sprite Chill: A Refreshing Twist with NBA Star Trae Young Sprite is launching Sprite Chill, a limited-time beverage offering a unique cherry lime flavor and a chilling sensation. NBA star Trae Young, known as "Ice Trae," stars in online video ads. Inspired by the colloquial usage of "cold," the campaign targets African-American and Hispanic-American consumers. Originally a below-the-line campaign, it expanded with support from NBA star Young and includes out-of-home buys and social media. Sprite Chill's distinctive packaging and cooling effect aim to appeal to Gen Z. The launch aligns with Coca-Cola's strategy of experimenting with unconventional products. Sprite plans to extend Chill beyond novelty, aiming to meet real consumer needs and become a lifestyle brand. The brand also resurrects its '90s campaign "Obey Your Thirst" with a Gen Z focus. While Coca-Cola no longer sponsors the NBA, Sprite remains rooted in basketball culture. Despite competition from PepsiCo's Starry, Sprite continues to leverage basketball as a key consumer touchpoint. #marketing #ecommerce #strategy #Sprite #CocaCola #NBA https://lnkd.in/eWiqGyYu

Cadbury created a billboard ad that chocolate lovers would find hard to resist. Isn't it tempting to think about crossing a billboard that shows a giant chocolate bar? On the way back to work or home, doesn't that make you want to stop and get a chocolate? This is the reaction Cadbury desired when it advertised the Billboard Campaign. Create your billboard design and social media marketing campaign with #MarketingHub! . . Reach out to us at 📧 marketinghubteam@gmail.com. . . . #Cadbury #Chocolate #CaseStudy #Billboard #Campaign #DigitalMarketingAgency #SocialMediaMarketing #MarketingCampaign #BusinessGrowth #CustomerEngagement #BrandVisibility #MarketingStrategy #SocialMediaSuccess #OnlineAdvertising #DigitalAdvertising

On Fridays, we celebrate brands excelling in #OOHAdvertising & today, I’ll give it up to Kraft Heinz & here’s why… First off, congratulations on winning the “Creative Effectiveness” accolade at the Cannes Lions International Festival of Creativity for the “IT HAS TO BE HEINZ” campaigns. Now back to #billboards, take a look at their "Smack for Heinz" campaign, which features pop-up billboards strategically placed outside Chicago hot dog stands – notorious for their ketchup aversion. Here's the ingenious part: 📌 These billboards dispense Heinz ketchup packets when you "smack" a giant ketchup bottle. It's a clever double-entendre, referencing the classic "Heinz bottle tap" and playfully "smacking" restaurants that refuse to carry the brand because, IT HAS TO BE HEINZ!!! 📌 QR codes on the billboards lead to a website where ketchup enthusiasts can report restaurants lacking Heinz. It's a witty way to engage consumers, build brand loyalty, and subtly pressure ketchup-less establishments. For me, the "#SmackForHeinz" campaign is a masterclass in using #OOH to spark conversation, drive engagement, and win over consumers. What do you think of this campaign? Share in the comments below 👇

OOH of the day: by Bonsoy Soy milk brand Bonsoy wanted to let Australia know about their perfect-for-coffee almond milk, so they created a ridiculously long poster series that mimics a ridiculously overcomplicated coffee order. #oohads #ootd #outdooradvertising #oohadvertising #outdoorads #outdoormarketing #citymarketing #oohmarketing