Clinton Hatcher’s Post

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Salesforce Developer (Financial Services CRM, Marketing, Service & Experience)

“𝐃𝐚𝐭𝐚 𝐢𝐬 𝐭𝐡𝐞 𝐧𝐞𝐰 𝐎𝐢𝐥”. This phrase has been around for some time now and of course is still very much relevant, but I think the conversation has certainly evolved. The way we consume and use data requires some extra steps in the process. Simply put, ‘Crude Oil’ won’t get your plane 🛩 off the ground and you won’t reach your destination.... well, not anytime soon if you choose to walk. Just like your plane, Generative AI requires ‘𝐉𝐞𝐭 𝐅𝐮𝐞𝐥’ (that is unified and refined data) to get you to where all this fantastic innovation is heading, and let me tell you, it is bloody exciting. And that’s why it’s so easy to get swept up in all the buzz and start implementing AI without any plan towards quality, security, trust and scalability. So what’s my highlight from the discussion today at the Financial Services Innovation Summit? Harness your data and integration strategy. Unified and quality data will fuel your AI solution. And a shout out to our trusted Salesforce ‘AE’ copilot - James Phillips for being a great host on the day. #salesforce #datacloud #ai

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Always great catching up with you, Clinton. Hearing about your adventures on the forefront of technology is one of the perks of my job! Thanks for coming and I’ll see you next week 🙌🏼

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