Clay Center for the Arts & Sciences of West Virginia’s Post

In sponsorship sales, Ghosting happens. You thought that prospect was primed to come in, the meeting went great...then crickets. So how can you manage your sales process to eliminate prospects going dark on you? We dive in below on a few tactics to turn ghosts in sales into answers.

IMMEDIATE JOB OPENING: DIRECTOR OF SPONSORSHIP * Fantastic in building client database & obtaining sponsors? * Magnificent track record? * Excellent references? * Ambitious, relentless, NEVER GIVE UP and self-motivated? * Outstanding Integrity? * Got a cell phone and laptop? * Want to make a REALLY great monthly / regular income? * Like having ONE person to report too? * Respond WITH your email and contact number (IMPORTANT) Job description: * You’re promoting & securing sponsorships for a Las Vegas musical. *You are building an aggressive database from scratch. * You’re cold calling or emailing prospective sponsors as this is a brand-new position. (A sponsor can be from anywhere globally) We seek sponsorships outside of Nevada from around the Globe. * IMPORTANT: Friday report / business status report mandatory. (Must be received by the end of the day) * Work your own hours from home. (Independent sponsorship rep representing our family shows sponsorships) Compensation: COMMISSION BASED JOB | Apply for the position and find out the compensation. (1099) “Over 40 million adults in the U.S. (19.1%) have an anxiety disorder. Most people live with it not even knowing they have it. Together Well Be Okay The Musical strives to show the world that coping with anxiety is an exercise in teamwork. Through sharing and showing personal experiences, we thrive in spreading awareness.” Our Corporate Sponsorship Director is responsible for building a corporate sponsorship database; negotiating and managing sponsorship agreements and serves as a liaison with corporate partners on sponsorship execution. The Director manages our sponsorship budget and is responsible for all aspects of financial management including, coordinating sponsor invoicing and tracking of program components. APPLY HERE: mike@togetherwellbeokay.com sponsorship #sponsor #sponsored #sponsors #sponsorshipopportunity #charity #partnership #marketing #nonprofit #business #love #football #sports #motivation #education #fitness #instagram #community #donate #event #support #networking #fundraising #sponsorme #instagood #racing #sport #team #music #events

IMMEDIATE JOB OPENING: DIRECTOR OF SPONSORSHIP * Fantastic in building client database & obtaining sponsors? * Magnificent track record? * Excellent references? * Ambitious, relentless, NEVER GIVE UP and self-motivated? * Outstanding Integrity? * Got a cell phone and laptop? * Want to make a REALLY great monthly / regular income? * Like having ONE person to report too? * Respond WITH your email and contact number (IMPORTANT) Job description: * You’re promoting & securing sponsorships for a Las Vegas musical. *You are building an aggressive database from scratch. * You’re cold calling or emailing prospective sponsors as this is a brand-new position. (A sponsor can be from anywhere globally) We seek sponsorships outside of Nevada from around the Globe. * IMPORTANT: Friday report / business status report mandatory. (Must be received by the end of the day) * Work your own hours from home. (Independent sponsorship rep representing our family shows sponsorships) Compensation: COMMISSION BASED JOB | Apply for the position and find out the compensation. (1099) “Over 40 million adults in the U.S. (19.1%) have an anxiety disorder. Most people live with it not even knowing they have it. Together Well Be Okay The Musical strives to show the world that coping with anxiety is an exercise in teamwork. Through sharing and showing personal experiences, we thrive in spreading awareness.” Our Corporate Sponsorship Director is responsible for building a corporate sponsorship database; negotiating and managing sponsorship agreements and serves as a liaison with corporate partners on sponsorship execution. The Director manages our sponsorship budget and is responsible for all aspects of financial management including, coordinating sponsor invoicing and tracking of program components. APPLY HERE: mike@togetherwellbeokay.com sponsorship #sponsor #sponsored #sponsors #sponsorshipopportunity #charity #partnership #marketing #nonprofit #business #love #football #sports #motivation #education #fitness #instagram #community #donate #event #support #networking #fundraising #sponsorme #instagood #racing #sport #team #music #events

Empathy, in my eyes, is an absolute superpower for sponsorship sales. It's the easiest way you can boost your closes. Because having empathy first comes with doing the work to understand and recognize the problems our sponsorship prospects have. I dive in more below.

Let’s talk SPONSORSHIP STRATEGIES. We wrapped up a great grouping call tonight teaching that.😉 I have 3 clients hosting events this year with different BUSINESS STAGES and different VISIBILITY STAGES. Top tiers range from $70,000 to $50,000 to $5,000. 𝑾𝒉𝒂𝒕 𝒅𝒐𝒆𝒔 𝒊𝒕 𝒕𝒂𝒌𝒆 𝒕𝒐 𝒄𝒐𝒎𝒎𝒂𝒏𝒅 𝒔𝒖𝒄𝒉 𝒉𝒊𝒈𝒉 𝒔𝒑𝒐𝒏𝒔𝒐𝒓𝒔𝒉𝒊𝒑 𝒕𝒊𝒆𝒓𝒔? I call it my 5 Sponsorship P’s -> Passion Purpose Presence Partnership Persistence We broke that down. Then I walked the group through: ✨ How to pitch to potential sponsors in 5 minutes ✨ What each client’s growth area is with sales. Some need to work on skills. Others need to work on brand positioning. But all HIGH WORTH MINDSET. ✨ Why the different pricing tiers are different based on their stages in business, authority, and online presence They get me for strategy to eyeballs on their plan documents. Each client can submit their plans for my eyeballs literally on their documents for critique. That’s how hands-on I am. I ❤️ pouring into my clients to WIN. There is no comparison cause each are in their own genius lanes. When you realize your biggest competition is you, you own your WORTH. Together, we RISE HIGH WORTH. Happy Sales ✨ Elizabeth

In talking with multiple rightsholders in the revenue aspect, training is essential, but it has to be individualized by the company and individual. In looking at training, it should be the to do the following: - Long-Term Focus: It should be year-round and implement a successful sales process on the organization, sponsorship & individual aspects. It's a unique program that is customized to the organization. - Consistent Consultation: ITraining should be more than 2-3 days. Regular sessions with management, salespeople & activation can make a world of difference. - Invest in the willing: Any company's best investment is in its people, especially those eager to learn and grow. This strategy is where fundamental transformation happens. - Creating a Talent Pipeline: This approach hones your team's skills and helps create a talent pipeline within your organization. For example, you should invest in season tickets and group & premium sellers to learn more about sponsorship. - Leveraging your Talent: As others learn more about different revenue functions, more opportunities arise with upsell and new partnership opportunities. Let's rethink training. It's more than just a short-term effort; it's an investment in the future of teams and the long-term success of our organizations on multiple fronts. We're here to help with that process; if interested, message me or email me at dan@drdankaufmann.com #professionaldevelopment #salestraining #sportsbiz #heretohelp 

Calling All Businesses! The Bulls are excited to grow our partnerships in the Pueblo Community! Contact us today to learn more about sponsorship opportunities and how you can become part of the Bulls family. Direct message myself here or email me at dnelson@pueblobullshockey.com Are you ready to make a powerful impact in our community? Do you want to align your brand with a team that embodies excellence, determination, and passion? We're reaching out to businesses like yours who are interested in becoming a proud partner of the Pueblo Bulls. The Bulls represent more than just a sports franchise; we are a symbol of unity, inspiration, and community pride. Is your business looking to make an impact in the Pueblo Community? Don't miss this opportunity to elevate your brand and make a lasting impact with the Pueblo Bulls. Why Sponsor the Bulls? 🔸 Brand Exposure: Gain visibility and recognition among a diverse audience of passionate fans both locally and beyond. 🔸 Community Engagement: Demonstrate your commitment to our community by supporting a team that gives back through local programs, Schools and more!! 🔸 Networking Opportunities: Connect with other like-minded businesses and potential clients through events and partnerships. How Can You Get Involved? ✅ Arena Signage: Put your brand front and center with prominent signage throughout the arena, ensuring maximum exposure to fans and spectators. ✅ Jersey Sponsorship: Showcase your brand on the Bulls' jerseys, gaining prime visibility during every game and media appearance. ✅ Event Sponsorship: Support specific games, events, or promotions to enhance your visibility and engagement within the community. ✅ Customized Packages: Tailor your sponsorship to fit your unique goals, budget, and marketing objectives. Join the Roster of Proud Sponsors!

Negotiating Sponsorship deals doesn't have to be a zero sum game. Both sides of negotiating brand deals obviously want to maximize their value and minimize their risk. That being said, I think it's always important to remember there is people on both sides of the deal and we should strive towards making deals where both sides feel confident about the price. We have to stop underselling and overselling talents. We need to normalize having the open discussion of figuring out what each other's KPI's are and figuring out the best way to price it from there. Every campaign is different and one talent's rate for one campaign might not be the same for others. Thoughts?

If you are reaching out to potential sponsors, are you reaching out to the right person? If you are dealing with a small company you could be talking directly to an owner, however a large company may have an entire sponsorship and activation department. Getting to the right person first will get you an answer quicker.

Do you include an executive summary in your sponsorship package? 🤔 A well-crafted executive summary can significantly enhance the chances of attracting potential sponsors. By incorporating an executive summary in your sponsorship package, you can effectively communicate the value of the sponsorship opportunity and make a compelling case for potential sponsors to get involved with your event. 🤝 Read our blog post below to learn more about key elements that should be included in your executive summary, and even get a free executive summary template! https://bit.ly/3s1quYP #EventPlanning #Sponsors #ExecutiveSummary