Sales Leader@Google | AdTech Sales lead Digital Marketing & E-Com | ex-Criteo | I built a multi million $ LeadGen Business | Sell more by booking your 1:1 Sales Coaching | Into Personal Growth & Keynote Speaking
๐๐๐ข๐ง๐ ๐ฌ๐ฎ๐๐๐๐ฌ๐ฌ๐๐ฎ๐ฅ ๐ข๐ง ๐ฅ๐๐๐ ๐ ๐๐ง ๐ซ๐๐ช๐ฎ๐ข๐ซ๐๐ฌ ๐๐จ๐ง๐ฌ๐ข๐ฌ๐ญ๐๐ง๐ญ ๐๐๐ญ๐ข๐ฏ๐ข๐ญ๐ฒ ๐๐ง๐ ๐๐๐๐จ๐ซ๐ญ. Yesterday I got asked: "Claudio, what is your "number one" secret to succeed in LeadGen"... โก ๐๐จ ๐ ๐ญ๐ก๐จ๐ฎ๐ ๐ก๐ญ ๐ ๐๐ข๐ญ ๐๐๐จ๐ฎ๐ญ ๐ข๐ญ ๐๐ง๐ ๐๐๐๐ข๐๐๐ ๐ญ๐จ ๐ฉ๐จ๐ฌ๐ญ ๐ญ๐ก๐ ๐๐ง๐ฌ๐ฐ๐๐ซ ๐ก๐๐ซ๐.. The number one secret to succeed in lead gen is: ๐๐จ๐ง๐ฌ๐ข๐ฌ๐ญ๐๐ง๐ญ ๐๐๐ญ๐ข๐ฏ๐ข๐ญ๐ฒ ๐๐ง๐ ๐๐๐๐จ๐ซ๐ญ (yes, it's this plain and simple). The nature of almost every single LeadGen business is that the percentage of prospects who convert into paying customers is typically low and in order to achieve consistent sales, you need a steady flow of potential customers (lead pipeline). Only by constantly making these new cold calls, by sending numerous emails and private messages daily, by attending as many meetings as possible, while following up constantly, we build the essential activities that increase the chances of success. โ I personally had to text and call roughly 50.000 to 100.000 people just to finally convert a low 4 digit number of customers.. I am afraid, (at least in the very most of the cases) there are no shortcuts ๐คทโ๏ธ ๐๐ก๐ ๐ฆ๐จ๐ซ๐ ๐ฉ๐ซ๐จ๐ฌ๐ฉ๐๐๐ญ๐ฌ ๐ฒ๐จ๐ฎ ๐๐ง๐ ๐๐ ๐ ๐ฐ๐ข๐ญ๐ก, ๐ญ๐ก๐ ๐ก๐ข๐ ๐ก๐๐ซ ๐ญ๐ก๐ ๐ฅ๐ข๐ค๐๐ฅ๐ข๐ก๐จ๐จ๐ ๐จ๐ ๐๐ฅ๐จ๐ฌ๐ข๐ง๐ ๐๐๐๐ฅ๐ฌ. โถ Do you believe in the "success secrets" some LinkedIn Gurus are promising here? ๐ค ๐๐ฅ๐๐๐ฌ๐ ๐๐จ๐ฆ๐ฆ๐๐ง๐ญ ๐๐๐ฅ๐จ๐ฐ๐ - - - ๐ Activate the bell and follow me Claudio Meidler for regular posts about #sales, #salesenablement, #personalgrowth and #coaching
Success in lead gen has a formula: Success = Hard work (Preparedness X Opportunity) Here is how that breaks down: Hard work = Calls + emails + Social selling Preparedness: Self-learning + training + Coaching Opportunity: Luck + Timing + Mindset (Open/closed) Hard work proceeds the others You put the hard work in to get prepared You get prepared for WHEN there is an opportunity Many folks want to skip the hard work And go right to the opportunity That is not how success works, unfortunately
LeadGen? You mean LinkedIn?
If you aren't working on your pipeline, your business is already dying, you just don't know it yet. Constant activity will beat someone that lands bigger deals here and there every time. One of my true passions is sales... Leadership was an after effect of crushing it as an individual ๐ช๐ป Claudio Meidler
What's " Pele"๐ค? The short cut is not short cut. Do the work. Learn, take action. You win some, You lose some. It's easier to learn but that Action part is another thing. Claudio Meidler
Building trust is key in lead gen๐. Do you have any specific strategies you use to nurture leads and keep them engaged throughout the process? Claudio Meidler
I personally have reframed the word sacrifice into the price to be paid for being worth and deserving the succes I have self defined. I used to use the word sacrifice until I realised that it has a subconscious down pulling effect on me. Now when I see it written somewhere or accidently use it self, I immediately associate it to willingness to do the work required for something that serves me.
Consistent effort makes you a winner. Claudio Meidler
Joy is greater than success.
Like all things, you need to put in the work to see the results Claudio Meidler.
Consistency is key, for sure! But donโt you think that just reaching out to massive numbers might lead to lower quality engagement? How do you keep the personal touch in your interactions when you're contacting so many people? -Your support in following my page is greatly appreciated.