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Per John Dick's What We're Seeing: "Fourth of July revelers not named John Dick won’t be drinking as much this year...29% of drinking-age adults plan to imbibe on the Fourth of July, down steeply from 37% last year." Read the WWS here: https://lnkd.in/ew9FtmaR #CivicScience #insights #data #trends #intelligence #marketresearch #mrx #consumerbehavior #consumerinsights #consumerintelligence 

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