CivicScience’s Post

Gen Z is one of the generations most interested in the beauty and personal care industry, but they prefer different brands than older generations. Younger consumers have become the new target audience of most cosmetic brands, which are constantly reinventing themselves in order to adapt to #GenZ lifestyles, needs, and values. According a new Piper Sandler study, the leading #cosmetics brand among Gen Z Americans is E.L.F. BEAUTY with 16 percent of young consumers choosing this brand in 2022. Maybelline Cosmetics ranked second, with a share of 11 percent, followed by L'Oréal which was popular with around seven percent of respondents. GenZ consumer are also highly interested in the #skincare segment. In 2022, the leading skincare brand was CeraVe as stated by around 42 percent of consumers. Meanwhile, the most popular #beauty shopping destination in the US is Ulta Beauty, followed by SEPHORA. while most consumers still purchase beauty products in traditional #retail outlets, they increasingly rely on #socialmedia and creator content to discover new brands. more on the growing importance of social influence for beauty marketing in my own Forbes article - link attached below.

🛍️ Overlooking the mature female market? Think again! A significant portion of fashion spending comes from women over 50, yet the industry often focuses on the youth. Dive into the insights on how brands can tap into this lucrative segment and why inclusivity in age matters now more than ever. 🌟 Read the full story on RetailingAfrica.com and stay ahead in the fashion game: https://lnkd.in/g63iyUVY  #Fashion #Article #FashionForAllAges #Coverage #Story #FemaleFashion #FastFashion #Ageism #Consumers #Customers #SurveyData #Clothing #Retail #PR #PRandCommunications #Communications #PublicRelationsAgency #PublicRelations #PRandMarketing #Sustainability #Marketing #Targeting #MarketFocus #Youth #ConsumerTrends

🛍️ Overlooking the mature female market? Think again! A significant portion of fashion spending comes from women over 50, yet the industry often focuses on the youth. Dive into the insights on how brands can tap into this lucrative segment and why inclusivity in age matters now more than ever. 🌟 Read the full story on RetailingAfrica.com and stay ahead in the fashion game: https://lnkd.in/gqha7PdW  #Fashion #Article #FashionForAllAges #Coverage #Story #FemaleFashion #FastFashion #Ageism #Consumers #Customers #SurveyData #Clothing #Retail #PR #PRandCommunications #Communications #PublicRelationsAgency #PublicRelations #PRandMarketing #Sustainability #Marketing #Targeting #MarketFocus #Youth #ConsumerTrends

🌟 The Impact of Inclusive Beauty Campaigns on the Industry 🌟 Inclusive beauty campaigns have transformed the beauty industry, demonstrating that catering to a broader audience and recognising the diversity of their customer base is not just ethical but also strategic. By embracing inclusivity, brands can: ✨ Increase Market Share: Brands that recognise and celebrate diversity appeal to a wider range of consumers, expanding their market share and reaching new demographics. ✨ Stay Relevant: As consumer preferences shift towards more inclusive and diverse representations, brands that fail to adapt risk losing relevance and market share. ✨ Drive Sales: Inclusive campaigns resonate with consumers who feel seen and valued. When people feel connected to a brand and its products, they’re more likely to make repeat purchases and become loyal customers. ✨ Differentiate from Competitors: By prioritising diversity and representation in their marketing efforts, brands can set themselves apart and position themselves as leaders in the industry. ✨ Enhance Brand Perception: Brands that embrace diversity and inclusion are often seen as more progressive, socially responsible, and authentic. This can enhance their appeal and contribute to long-term success. Several campaigns have set excellent examples in the beauty industry: Urban Decay Cosmetics "Pretty Different" Campaign: Celebrating individuality and self-expression. L'Oréal "Your Skin, Your Story": Highlighting the unique stories behind each person's skin. MAC Cosmetics "All Ages, All Races, All Genders": Promoting inclusivity across all dimensions. These campaigns showcase the power of representation and set a standard for others in the industry. Let’s continue to push for inclusivity and celebrate the beauty in diversity. #InclusiveBeauty #Diversity #BeautyCampaigns #MarketShare #ConsumerConnection #BrandLoyalty #IndustryLeaders #ProgressiveBrands #UrbanDecay #LorealParis #MACCosmetics

Discover the latest fashion and beauty trends for this dynamic demographic in this blog. You'll also learn the key to building an inclusive and successful Latino marketing strategy that has a long-term impact. Together, let's embark on this fashion adventure and win over our Latino audience! Read here https://lnkd.in/g62xnrGv #TargetAudience #MarketReach ##LatinoCulture #MarketingTips #culturaldifferences #latinos #marketing #digitalmarketing #marketingstrategy #hispanicmarketing #digitalmarketingstrategist #socialmediamarketing #socialmediamanager #socialmediatips #marketingtips #marketingagency

Had a blast co-writing this article for SSG! 😁 Latina consumers have been quietly holding some serious spending power in the beauty/personal care industries, according to the Hispanic Beauty Consumer report published by NielsenIQ. Beauty and personal care brands should focus on building brand trust with their Latina bases to amp up their purchase intent. 🛍️ Check out this article and let me know your thoughts! #HispanicHeritageMonth #LatinaConsumers #BeautyBrands https://lnkd.in/gfV68xdA

In 2023, the business landscape witnessed a wave of transformation, exemplified by brands like New Balance, Stanley Cups, and Barbie. What do these 3 brands have in common? have they invented a new product? No! they’ve addressed new targets! Stanley Cup pivoted from campers to a dynamic younger female demographic. New Balance, once labeled 'the dad shoe,' emerged as the year's trendsetting footwear. Barbie transcended being just a toy, becoming an iconic feminist symbol for women of all ages. Studies highlight women's penchant for recommending brands on social networks, and these brands hit the mark by targeting a younger female audience. Shifting demographics and repositioning proved a winning formula for success. Which brands do you foresee making a similar strategic shift in 2024? #BusinessTransformation #BrandStrategy #MarketingInsights

Global consumer engagement is crucial for the success and sustainability of a fashion brand. Understanding and engaging with consumers from diverse cultural backgrounds is essential for creating fashion products that resonate with a global audience. Cultural sensitivity in design and marketing helps in building a brand that is inclusive and relevant. Engaging with consumers worldwide increases a brand's visibility on a global scale. This visibility is essential for establishing a strong brand presence, attracting new customers, and creating brand recognition across different regions. Engaging with consumers from various parts of the world provides valuable feedback and insights. Understanding different preferences, style sensibilities, and market trends helps a brand adapt and tailor its products and marketing strategies accordingly. #amrtabyguneetkondal #globalbusiness #consumerinsights #fashiondesigner #globalexpansion #consumerbehavior #consumerengagement #womeninbusiness #womanentrepreneur

REVERSED DECLINING RELEVANCY FOR GERMANY’S TOP TEEN COSMETICS BRAND 💅 | Johnson & Johnson x LURE Through a combination of marketing, partnerships, and new packaging design, we successfully revitalized bebe’s brand perception, connected with new young consumers for the first time, and dramatically increased sales. 📈💰 bebe, a large heritage brand in Germany, was struggling with the loss of buyers to new start-up and influencer brands in the cosmetics market. Young women were no longer attracted to the brand on the shelf, and they were increasingly choosing other smaller, newer brands. Our objective was to reestablish bebe’s appeal, retain and win back customers, and attract new teenage consumers who were developing their skincare routines. Our solution: “Embrace Your Girlish Lightheartedness.” 💃💯 Recognizing that young women face immense societal expectations, we aimed to celebrate the joy of simply being a girl. By crafting a core idea centered around girlish lightheartedness, we revitalized bebe’s brand perception, helping it stand out in a competitive market. 📊💼 Click here to find out more: [ https://bitly.ws/Tqjp ] 🎯 #bebe #strategy #branding #marketing #campaign #wearelure

The beauty industry is a dynamic segment ripe for disruption, and will have reshaped itself around an expanding array of products, channels, and markets before this decade is over. Consumers, particularly younger generations, will spur this shift, as their own definitions of beauty morph while their perceptions of everything (from the meaning of sustainability and the role of influencers and key opinion leaders to the importance of self-care) evolve. Together with Business of Fashion we have recently released our new flagship report that deep dives in what is next for beauty industry and how its future will be shaped from economic, consumer, digital and sustainable perspective. Hope you enjoy the reading: https://lnkd.in/dqXGuTSg #beautyindustry #growth #sustainableandinclusivegrowth