The fashion industry's relentless pursuit of growth and consumer demand for cheap, fast fashion have contributed to its failure in achieving true sustainability despite numerous initiatives over the past 25 years.
The industry's environmental impact remains substantial, with estimates of carbon emissions ranging from 4% to 10% of global emissions. The unyielding focus on growth, coupled with overproduction, short product lifecycles, and global supply chains, leads to 40% of fashion goods being sold at a markdown and ending up in landfills.
New business models, including recycling, resale, rental, and bio-based materials, fall short of making a significant impact, facing challenges such as limited infrastructure and high costs. The industry's continued reliance on synthetic materials, particularly polyester, exacerbates environmental issues. Calls for true sustainability include retiring the term "sustainability" and pushing for mandatory stewardship reports, external audits, and governmental measures such as carbon and water taxation and extended producer responsibility legislation. Ultimately, the fashion industry is urged to shift from a voluntary, market-based approach to a more regulated and sustainable model, aligning creativity with genuine respect for planetary boundaries.
Read the full Harvard Business Review article at the link below.
The fashion industry's relentless pursuit of growth and consumer demand for cheap, fast fashion have contributed to its failure in achieving true sustainability despite numerous initiatives over the past 25 years.
The industry's environmental impact remains substantial, with estimates of carbon emissions ranging from 4% to 10% of global emissions. The unyielding focus on growth, coupled with overproduction, short product lifecycles, and global supply chains, leads to 40% of fashion goods being sold at a markdown and ending up in landfills.
New business models, including recycling, resale, rental, and bio-based materials, fall short of making a significant impact, facing challenges such as limited infrastructure and high costs. The industry's continued reliance on synthetic materials, particularly polyester, exacerbates environmental issues. Calls for true sustainability include retiring the term "sustainability" and pushing for mandatory stewardship reports, external audits, and governmental measures such as carbon and water taxation and extended producer responsibility legislation. Ultimately, the fashion industry is urged to shift from a voluntary, market-based approach to a more regulated and sustainable model, aligning creativity with genuine respect for planetary boundaries.
Full Harvard Business Review article here:
https://lnkd.in/g-5zvWsy
The Myth of Sustainable Fashion
hbr.org
Senior Advisor at Scandinavian Enviro Systems AB (publ)
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