Cinzia Guido’s Post

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Senior Director, Government Relations Europe at SHEIN Group

I might be a bit biased but it’s difficult to find a better scenario than Mercati di Traiano in Rome for two days of fruitful discussions and exchanges on the sustainable transition of the fashion industry. Phygital Sustainability EXPO by Sustainable Fashion Innovation Society 2024 featured a great parterre of high-level speakers from the Italian government, EU Institutions, international partners, journalists, universities, trade associations, and companies. Economic and social sustainability - indispensable elements alongside environmental sustainability -, the promotion of the creativity and excellence of the Made in Italy were key topics of discussion. Grateful for the productive exchanges with Italian stakeholders, who demonstrate a pragmatic approach and a willingness to achieve the shared objective of protecting both consumers and the environment through collective effort.

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