So we are attending the BEVA Congress with a trade stand. This is only the second time we've done this. This event is organised directly by BEVA and it has a totally different vibe from pretty much any event of this kind we've attended before. The only one that was similar was Vet Festival which now unfortunately is no longer on the calendar.
So what's different about it? Well, it is soooo delegate AND exhibitor focused. Nothing is too much trouble for the organising team from BEVA and as an exhibitor, I don't feel like an add on that is there just to be fleeced for everything they can get, as is the case in too many conferences.
So, conference organisers take note. The way to get your commercial exhibitors to come back is to make them feel like valued elements of your event.
#events #CPD #exhibition
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