Christopher Rack’s Post

STOP pissing off your prospects 🛑 People hate getting sales emails (let's face it) You know what they hate even more? Sales emails that have nothing to do with them... Triggers are a great way to find companies interested in purchasing your product. Plus they help you do personalised and relevant outreach… at scale. Need some inspiration? Here are some you can start using today 👇

I love working with salespeople, but... I somehow kind of get it why people get the ick. We won't sell if we: ❌ Feature or info-bomb them—overwhelmed people don't buy ❌ Drop long-ass messages on LinkedIn—it's a convo, not a blog post ❌ Never talk to them after they signed up to the email list and only send sales emails 3 months after That's not how it works. You might attack our less intense marketing approach... But that's what gets the sales — without the hard, cringey pitching. Marketing is grinding despite the lack of *visible* instant wins. And when we don't get sales, The marketing gets the blame. 🤷🏻♀️ Felt this? ♻️ if you did. #Marketing #Sales #B2BSelling

During COVID cold calls increased 1200%. Cold emails increased by 800%. It hasn’t slowed down since. This means prospects are always bombarded with emails. They’re always being sold at all hours of the day. If you want to stand out, you’ve got to be creative. One of the ways we suggest creativity at Alleyoop is to make your marketing and sales development teams target the same accounts. It takes multiple touches to engage a prospect and get them to book an appointment. When both teams are aligned on who they’re targeting the brand awareness factor increases. This increases response rates, booking rates, and more. You can’t be targeting different people anymore. Marketing and sales have to target the same people and focus on getting appointments with the right people at the right time. #sdrs #salesdevelopment #outbound

In these 3 years, I’ve seen tonnes of people stressing over sales. But sales shouldn't be a fight. It should be a smooth flow, a conversation where you connect with potential customers who are already interested in what you offer. Do you know when the sales process becomes smooth? When marketing is super sorted. But marketing shouldn't be a headache either. Think about it: What if qualified leads fill your pipeline organically because your marketing attracts them like a magnet? What if nurturing those leads with targeted content that positions you as the ultimate solution? What if closing deals with confidence, knowing your prospects are already primed and ready to buy? We make this possible. We at Buzz Up Marketing are obsessed with making your sales process simple, simpler, and simplest through the right marketing. P.S. Do you generate leads online for your business? P.P.S. 3275 followers away from reaching 10,000 (to 5 figure!) Follow Pooja Jagwani - If you don't follow me! Buzz Up Marketing | #leadgeneration #salesfunnel #b2bmarketing

Yesterday, I shared the NUMBER ONE thing you can do to convert more opportunities on LinkedIn. Today, I'm sharing the one way to make that go wrong. Commission breath. I get it. You've got bills to pay, business has been light lately, and you DESPERATELY need this opportunity to convert. But trust me.. If you approach ANY conversation from a sales perspective, not the prospects best interests, value, and service... Youve probably lost them. But especially when you respond quickly. It's your opportunity to SHINE. And if they smell anything other on you than genuine curiosity... You're done. Don't do it, folks. Easier said than done... I know. #B2B #Marketing #video #Sales #revenue #sme

There’s 1 thing that will NEVER allow you to scale your company via cold outbound: Selling what YOU think the market wants vs what they ACTUALLY what they want. Let’s make sense of it: If you’ve ever started a business or worked in marketing or sales you know you’re constantly trying to sell something that appeals to your audience in front of you. The issue with this is that you only end up selling to a few people (relatively) and even make sales in the 6 and 7 figure range but never actually truly validate your offer to the total addressable market. Most people in this scenario will then try cold outreach and see absolutely ZERO results (relatively). They’ll say that “cold email doesn’t work” when in reality they just have a product that no one wants to buy. (relatively) What they fail to realize, is that when you’re soliciting hundreds of thousands of companies you’ll get feedback on your service/product very quickly. And just because you may have closed 6 figures before cold traffic does not mean you have product market fit. Luckily, the fix is very simple: Because the market will always tell you what it wants all you have to do is listen to the feed back: “Not interested” “Not a fit for us” “We’re looking for (service that isn’t yours)” “We us (x) instead of (your solution)” Upon this you can iterate by reframing your offer to resonate with the corresponding pain points and low and behold, the solution the prospect is ACTUALLY looking for. And if it’s adventgious enough and you have the operational capability, just create an entire new offering or business around the validated feedback of what they would buy. It’s easy to scale with cold traffic but at all time you need to be selling what people want to buy or else you’ll never see growth.

“Not interested.” Pretty tough objection to handle through email, right? Here’s how to do it. Step #1: Try calling the prospect immediately before you send back an email. “Hey David, this is Jason. I’m the guy you just responded “not interested” to in your email. This might be a total long shot, but I did quite a bit of research on you. Is it cool with you if I take a minute to share what I found? And then you can decide if this is worth a chat?” Step #2: Use a response like the one below --- Got it. No worries, David. You reminded me of the marketing team at ABC BEAUTY COMPANY, who was struggling to put 24/7 support in place to capture the customers that were tab-hopping to their competitors like A & B. And in my research, it looks like increasing digital wallet share is a big focus for you at XYZ COMPANY moving into Q2. Are you totally good to go here? Or would it be a bad idea to share some insights into what’s keeping companies like yours from increasing wallet share in 2024? Jason — Create your own response template using the one above for inspiration. #sales #prospecting

Those age-old sales tips? Might be LIES!  🤯 Here's the truth behind 5 Myths holding you back: Myth 1: Salespeople are born, not made → Nope! > Skills trump natural talent every time. Myth 2: Cold calling is totally dead → Wrong! > It's evolving, not extinct. Myth 3: The customer is ALWAYS right → Respect, yes. > Blind obedience, no. Myth 4: It's all about the lowest price → Nope! > Value beats cheap in the long run. Myth 5: Social media is just for fun →Big No ! > It's a lead generation powerhouse! Busted any myths that were holding YOU back? Tell us below! 👇 Want more sales-boosting tips? Follow us for the real deal! 💥 🍃 Don't forget - REPOST this to help your network too! 💥 Key Takeaway: Sell solutions, not products. Understand your customer's problem & show them you're the fix. #saleshack #salestips #customercentric #boostsales #takeaway #coldcalling #businessgrowth #shwetaraka

"Omni-channel" is a buzz word in sales and marketig. And all it really is, is that you reach out to your prospects in a number of different ways. And it is nothing new. It used to be: phoning, mailing and stopping by the office. Now: social media, email, phone calls, linkedin invite, adverts. We believe in this multi approach, however don't stalk your prospects. Just make sure you remind them of your presence and solutions frequently enough that the moment they need you, you are there. Sales is: right place, right time, so make sure they can always find you. What do you think of multi-approach sales? Do you think it works, or are you still hesitant on approaching prospects in multiple different ways? #b2bsales #salesapproach #marketingstrategy