Chris Handy 🎉’s Post

I’m always learning. It’s the only way to stay relevant in marketing. What worked in marketing 20 years ago, no longer applies. While the concepts and principles stay the same, there’s always something new and it’s vital to keep up with it. For example, not only social media platforms keep changing. The tools and algorithms within each of these platforms are always evolving too. And it keeps me humble. Because whatever I think I know right now, will probably be outdated in six months. Over the last 6 years at BionicHIVE, I’ve done so much and learned even more. As a small startup, things are constantly changing and I always have to be ready to tackle something different. Because things change so quickly, the only way to stay relevant is to keep learning and adapting. Follow #BionicHive for automation on your own terms. #WarehouseSolutions 9,269 #Marketing 20,230,901

If an idea feels good, it's probably not the right one This is a rule of thumb I have, and whilst it's not 100%, it's good enough The mind releases brain candy when you figure out the easiest route to achieve something It rewards you with dopamine because it knows you're going to save precious energy completing the task And in life, the easiest route is almost never the best Lots of tech companies know this. They're set up to trigger your brain candy when you're doing things like creating new task lists and project boards. Think Notion, Motion, Brotion (the last one is made up but come to think of it...) I've been in enough tech & marketing meetings to know that ideas that sound good rarely translate well in practice Ideas that feel good, buzzy and aha-y (take on me), seldom turn into real world winners Dig deeper. The flip side of this is that ideas that you flesh out, research, and go the extra mile with, have a much higher probability of success

When it comes to tech marketing, it's important to remember that every solution out there: -accelerates -enhances -streamlines -integrates -optimizes or -secures….something. If you’re relying mostly on product/service features to stand out in the market, brace yourself for continuous disappointment. The reality is you have 2 options to differentiate when their tech does what your tech does: 1) Tap into the unique perspectives/opinions of your internal experts 2) Dive into the individual/unique experiences of your customers at different levels of their organizations — preferably told in the first person. Your competitors can scour your website and co-opt your messaging. They can download your resources and put their own spin on your strategic argument, claiming it as their own. But they can’t replicate, mimic, or steal what truly makes you different: the people in and around your organization.

What most "professional marketers" won't tell you is just how much educational guess-work goes into marketing. (Emphasis on the educational) Any tactic could work. Any channel could work. Any offer could work. Rather than "silver bullet thinking", marketing is done best when we utilize the scientific method. - Understand the problem you're trying to solve - Gain insight into why the problem is happening - Develop a solution in which you hypothesize will solve the problem - Test the hypothesized solution - The solution worked...great (build upon it) - The solution didn't work...it's ok. (Go back to the lab) We're not fortune tellers. We're scientists. Keep testing, you little nerds. 🤓

For what it’s worth, to anyone out there reading me, I’ve grown to rue the term “MarTech” or the “MarTech Stack.” We’re in the business of creating experiences, or at least we ought to be. I prefer the idea, and hence namesake, of an “experience stack.” Perhaps XTech… somebody else can decide what to call it. But really, marketing is but just a sliver of what it sometimes means to deliver the most relevant experience to someone. At times, maybe the traditional sense of “marketing” has nothing at all to do with it. At other times, marketing may actually be the right play at a given point in a human experience. I actually have also got to the point where I don’t find the terms “user” or even “customer” appropriate either if you’re truly focused on what’s best for that other person intersecting with the experience you’ve crafted. While I’m at it, might I suggest we ditch vernacular like user and customer experience for “personal experience.” Anyways, perhaps fodder for a blog post later on. Cheers.

Brace yourselves for an epic journey. In the realm of marketing, I'm not merely playing, I'm embarking on a daring expedition through the untamed digital landscape, seeking victory amidst its boundless terrain. Equip yourself for a thrilling quest in pursuit of financial liberation and let's make the online universe pulsate with our strategic maneuvers. What strategic maneuvers you may ask. EDUCATION. True Education is about teaching people HOW TO THINK, not what to think. Before embarking on any online adventure, educate yourself on the working of the online jungle. Join me on this epic journey.

Why I'm obsessed with marketing & still working with it (..after 10 years) 1. Creativity: Marketing allows me to unleash my creativity and come up with innovative ideas (both good and bad ideas ofc) 2. Understanding people: I love the psychological part of marketing. Why people buy, why people don't buy, why people like, why people don't like etc etc. 3. Constant Learning: Ugh THIS is a love and hate relationship (I think all marketers/SMM can agree here). This is a field that constantly is evolving and no, you'll never be fully educated. (not even when you have a master) What do you love (or hate) with marketing as a marketer/SMM/etc? 🙄 🤗

Old-school marketing is making a comeback. The tech industry, in all its glory, is a Father and Grim Reaper. In its disruptive wake, it has created and killed 100s of industries. It moves so fast that it disrupts it's disruptions. 1. First, it disrupted conventional marketing and created digital marketing.  2. Now, it’s killing the need for a human to do the digital part. What will be left is true marketing - the art of “knowing your customer so well that the product or services fits them and sells itself” - Peter Drucker Tech platforms rolled in and created a pseudo-knowing-your-customer era because the platforms were so powerful and buyers were vulnerable to new technology. Digital marketers flocked in the millions to jump on this opportunity. With the huge shift towards AI, this opportunity is shrinking quickly. Very soon all of the digital aspects of marketing will be done by machines. Creating a huge opportunity for people to harness old-school marketing principles. Those who see it coming and use an old-school marketing lens (people, empathy, thinking, strategy), will be irreplaceable. Those who refuse to believe it and continue using a digital marketing lens (keywords, placements, platforms) won’t have a job in 5 years. #marketing #digitalmarketing

Here is my meta certificate in this course i learn how to start marketing with meta technology like (Facebook, Instagram and WhatsApp)

Tech genius? Or marketing master? Can't be both. You're brilliant at coding, designing, problem-solving. Building amazing tech products and solutions.  But marketing? Whole different beast altogether. Social media, content, ads - overwhelming, right? Marketing is its own specialized skill. Strategy, creativity, psychology - it's an art. Sure, you could try DIY marketing. But is that the best use of time? Every hour spent on marketing = distraction.    From your true genius - the tech vision. While competitors stay focused on innovation. You're stretched too thin, doing two jobs. Smart move? Partner with marketing pros. Specialists who live, breathe, dream marketing. They'll promote your offerings 24/7.   While you commit fully to the tech. Marketing mastery + tech brilliance = winning combo. Don't go it alone. Double your powers. Focus on your genius - build amazing products. We'll shout about them to the world.