Christopher Vollmer’s Post

🚀 Attention Advertisers! 📣 At TorchPro, we've built something truly special with our "Morning Blitz" daily sports newsletter. 1.) Quality Over Quantity: We may not be ESPN (yet), but we have an extremely engaged and passionate audience full of avid sports fans who trust us and our content and spend quality time with it. 2.) Content Excellence: We pride ourselves on delivering high-quality sports news, insights, and updates. Our commitment to top-notch content ensures that your brand will be associated with excellence. 3.) Flexibility and Agility: We understand and can work with each of our advertisers unique needs, whether you want to optimize for brand exposure, lead generation or sales, we can tailor our solutions to your objectives 4.) Audience Growth: While we already have a fantastic audience, we're also focused on long-term growth. Partnering with us now means you'll benefit from our expanding reach and new monetization opportunities. Don't miss out on this fantastic opportunity to connect with our engaged sports-loving audience. Let's talk about how we can help you achieve your advertising goals. Ready to score big? Contact us today: team@torchpro.com #AdvertisingOpportunity #SportsMarketing #AudienceEngagement #MorningBlitz #SubscribeNow cc: Danny Healey, Matt Fornataro, Rob Bellamy, Myles Uva, Ian Dardani

4️⃣ Free Effective Ways for Video Promotion https://lnkd.in/gs3vf2xM If you are willing to go for #videopromotion and distribution to acquire more audience these steps described in this article can be extremely helpful and instructive. - - - #videoipsum #singer #videocontentstrategy #youtubegrowth #vloggers #onlinemarketing #youtubepromotion

💫 🏒 Explore the fusion of personalization and state-of-the-art technology that's reshaping how fans engage. Fabio Gallo shares insights into the latest strategies to captivate audiences and cultivate dynamic communities within the digital sports realm. Read the full blog on https://lnkd.in/gnRbUfWp to learn more. #SportsTech #DigitalTransformation #FanEngagement #UserExperience #SportsStreaming #CommunityBuilding #DigitalInnovation

Success in our industry can’t be achieved in isolation. It’s a team sport. I’m excited to announce the official introduction of #AdweekX, a new event dedicated to examining and deconstructing the vital partnerships, collaborations, mashups and matchups that power growth in #advertising and #marketing. With industry change in hyperdrive, it’s imperative that we get into the minutiae, the crux, of deal-making, hand-holding and alliance-building—because that’s where magic happens. At Adweek X, in LA on December 4, Adweek will spotlight the and, not the or, of the #brand business. The unlikely pairings and unexpected alignment that are changing the game in myriad ways for #CMOs, #CEOs, #agency heads, tech providers, #creators, investors and more.

💡 Understanding creators just got easier! 💡 impact.com has partnered with Adweek Branded to share data-packed insights in to creator-brand partnerships. 3 reasons to download it: - Insider view into the #CreatorEconomy from the creator's perspective - Key ways to optimize your brand-creator partnerships (that your bottom line will love) - It’s free! ⬇ Check it out here: https://lnkd.in/d5NsxN7p #ImpactCreator #MasterPartnerships #InfluencerReport #CreatorEconomy

This year’s been a whirlwind of impactful ads, with brands smashing stereotypes and getting REAL! It’s high time all businesses joined this journey. Purpose and performance aren’t mutually exclusive - inclusivity is a business win! Let’s continue this honest dialogue about brands embracing inclusive marketing, sharing authentic stories that celebrate our diverse world. 🌍💪🏽 Do you know what your advertising competition is doing online, on social media, on streaming sites to show inclusivity? Sensor Tower data knows ;) #InclusiveMarketing #Authenticity #BusinessWithPurpose #theFemaleQuotient #latinos #ANAMastersofMarketing #womenintech

🎙️ **New Interview** 🎙️ Join me in an insightful conversation with Brian Christopher as we delve into the importance of collaboration in today's digital marketing landscape. In an era where platforms like YouTube, Instagram, and Facebook dominate, traditional advertising tactics are evolving. It's crucial to adapt and form strategic partnerships to maximize reach and impact. We'll discuss how companies like BC Ventures are leading the way with their innovative approach, seamlessly blending their products with our audiences. It's about reaching 100% of our target market through smart, collaborative efforts. 📺 Tune in for this engaging discussion and more on our latest interviews. [Subscribe and Watch Here](https://lnkd.in/gTjzUSqg) on The CDC Gaming Show. #Collaboration #DigitalMarketing #Innovation #TargetAudience #Adaptation #CDCGamingShow

Thanks to Matthew Kramer, Laura (Bernstein) Grover and Kathy Argyriou for joining me to discuss the innovation happening in CTV at Possible Miami this week. We explored how GenAI is driving more impactful experiences for audiences and improved business outcomes for advertisers. If you want to learn more, AdAge did a nice job of summarizing our discussion. You can read more about it here. https://lnkd.in/gipxq6BJ #CTV #GenAI #PossibleMiami #Wurl

If you missed #MeasurementMonday you can still check out Dan Mouradian talking about what is possible when advertisers get #creative with converged TV measurement and advanced creative tech to maximize impact of #advertisers target audiences!

But what about the moonwalking bear? 🐻 Last month, I came across an amazing talk by Jonah Goodhart. He gave a talk at P&G Signal360, diving into why advertisers should be focusing on attention, rather than just counting clicks and impressions. And it really resonated with me! 💡 I've been looking into attention metrics for a long time now. So hearing someone else say what I've been thinking was kind of awesome! And, not gonna lie, the fact that he used this funny awareness test video to make his point was the cherry on top. 🍒 Attention metrics allow you to measure actual value. And if you don't believe me, at least believe the moonwalking bear. 🌚 #attention #adtech #advertising #awareness