Christopher J. Fullarton’s Post

From ordinary to extraordinary! We take a closer look at how the finishing touches can redefine a brand’s first impressions. Read more about the power of print and finishing solutions to impact consumer behavior in our latest edition of the Print & Process Pulse: https://hubs.li/Q02vmxNS0 #BrandLoyalty #PrintFinishing #MarketingStrategies

From ordinary to extraordinary! We take a closer look at how the finishing touches can redefine a brand’s first impressions. Read more about the power of print and finishing solutions to impact consumer behavior in our latest edition of the Print & Process Pulse: https://hubs.li/Q02vmJ700 #BrandLoyalty #PrintFinishing #MarketingStrategies

What's more important than having a product that works? Having product packaging that sells 😏 Not just any packaging though that looks sleek... Catches the eye... Or makes you look twice... 👀 But more importantly, packaging that speaks to YOUR ideal customer. That radiates the energy and values that your brand is all about! In other words, it's not an aspect of your marketing that should be an afterthought. And a big mistake founders make is not investing in an expert marketer to design your packaging FOR you. I just had a great call with my new friend Muna Lallas the other week. She is a packaging + brand strategy QUEEN 👑 And I learned so much about the intricate process of going from a creative idea to full blown 3D design 🤯 It's amazing and I have mad respect for people who do it. So, if you're a CPG brand with physical products looking to give your packaging a make over (bc you might need it)... Hit up my girl Muna Lallas - She'll get you taken care of ;) #Packaging #Ecommerce #CPG #FoodandBeverage #BrandStrategy

Using the design features available with flexible packaging within your packaging designs can be the difference between product success for those who know and those who don't! The effects and embellishments available in flexible packaging can take an eye-catching design from a passing thought to a ‘must have’ product on the shelf. Standing out within busy product categories is what gets your product sold, not left behind. I have assisted brands of all sizes in making the most of flexible packaging's capabilities to make their branded packaging work better for their business. Get to know the capabilities of flexible packaging by arranging a chat with myself or the QLM Flexibles team now and find out how making the most of digital print can help grow awareness of your brand. 1300 792 782 | qlm@qlm.com.au https://lnkd.in/gU3cq6GY #PackagingDesign #StandUpPouch #PackagingInnovation #FoodPackaging #SupermarketBrands #Branding #BrandAwareness #ProductGrowth

Consumer engagement is at the top of every marketer's wish list. Consider print. Especially the super creative kind that connects with consumers and elicits interaction. Need some inspiration? Check out our direct mail gallery: https://lnkd.in/ewju7w6i #directmail #printadvertising #printforthewin #print #consumerengagement #engagement #standout #paper #design

The use of printed tape goes far beyond a simple adhesive strip. It serves as a versatile tool for branding, communication, and cost-effective marketing. When employed effectively, it enhances brand visibility and fosters a positive customer experience. Find out more at: https://lnkd.in/dC5qDZNV #TufTape #TapeWisely #QualityMatters #B2BChoice #Brand #BrandIdentity #Marketing #Packaging

When a company's product isn't selling, one of the reasons may be simpler than you think. A packaging label that lacks finishing, color, or a brand story can be a huge detriment to sales. This Labels & Labeling article tells how a brand can refresh their label and bring life back into their business. #OnTheJobAtEpson #EpsonLabels #DigitalLabels #DigitalPress #DigitalPrinting

Increase your brand's potential with the power of labels 🌟 Remind the significant role of catchy labels in brand development, leaving a lasting impression and engaging your customers. The key aspects of labels' importance: ✔ First impression - your product's label is the initial point of contact with consumers, shaping their perception from the moment they lay eyes on it. It sets the tone for what lies within and creates that all-important first impression. ✔ Brand identity - labels are more than just identifiers; they serve as ambassadors of your brand. They convey your brand's personality, values, and story, helping you carve a distinct identity in a crowded market. ✔ Information source - beyond aesthetics, labels provide crucial information about your product, including ingredients, usage instructions, and safety warnings. This transparency builds trust with consumers, fostering long-term relationships. ✔ Differentiation - in a sea of similar products, labels act as a key differentiator. A well-designed label can make your product stand out, leaving a lasting impression and setting it apart from competitors. ✔ Consumer engagement - labels have the power to evoke emotions and spark curiosity, engaging consumers on an emotional level. This emotional connection drives interest and cultivates loyalty to your brand. Let us help you check if your label effectively fulfils its role, and you'll decide if you'd like to add more power to your label, especially green power. Follow us to stay updated with powerful inspirations and best practices. Find out more at www.flexonlabels.com #flexon #labels #printingLabels #selfadhesive #print #premium #sustainablefuture #sustainability

In the fast-paced world of marketing, where first impressions matter more than ever, your product's packaging is your brand's silent ambassador. Enter flexible packaging advertising—a revolutionary approach that not only transforms the way you present your products but also maximizes your marketing impact. Let's explore the myriad benefits of this cutting-edge packaging solution and discover why it's the key to unlocking your brand's full potential. 1. Visual Brilliance: Flexible packaging opens up a world of creative possibilities for your brand. Break free from the constraints of traditional packaging with innovative designs, vivid colors, and striking graphics that demand attention. Whether your product is on the shelves or in the hands of your customers, let your packaging be a visual masterpiece that tells your brand story.   2. Versatility Redefined: Adaptability is the name of the game, and flexible packaging excels in this regard. No matter the shape or size of your product, this packaging solution molds to fit, providing a sleek and modern appearance. From stand-up pouches to resealable bags, the flexibility in design ensures that your packaging is as unique as your brand.   3. Consumer Convenience: In the age of convenience, flexible packaging stands out as a champion. Easy-to-open features, resealable closures, and lightweight materials make your product not only visually appealing but also user-friendly. Enhance the consumer experience by prioritizing convenience, turning casual customers into loyal brand advocates.   4. Cost-Effective Excellence: Flexible packaging isn't just about aesthetics; it's also a smart business choice. The lightweight nature of this packaging reduces shipping costs, and its adaptability streamlines production processes. Elevate your brand without breaking the bank, and let the cost-effectiveness of flexible packaging drive your business success.   #cwlpack #flexiblepackaging #packaging #recyclable #compostable