Christine Foster’s Post

With 35 million weekly Albertsons Companies customers, Albertsons Media Collective is able to find powerful audiences to connect with your brand.   💡 What we know: Snacks and weekday staples are consistently the top categories shopped.   📈 What that means: Seamlessly integrating into the shopper's restocking grocery trip is crucial. Leverage our insights to find the right shopper, at the right moment, on the right channel.

From FMCG; **Slight delay from Friday programming** With the market starting to feel the weight of broader macro economic impacts. We’re seeing results rolling in, and people are trading down - for value. What this has led to, is an upscaling of RGM teams & search for quality category managers to initiate and tell the correct story for NPD launches & to retailers alike. With a number of roles called in late last week in this space, it’s good to see predictions at the back end of last year coming to fruition. #fmcgsales #revenuegrowth #categorymanagement

“We know our customers not only on a national level but on a very local level, understanding the differences between shoppers of different regions. So there is a relevancy factor that we have that a lot of others don’t. We are more innovative in the way that we think about retail media. It’s more of a spine that we create for marketing overall, especially as cookies are coming out of the marketplace.” - Kristi Argyilan Our fearless leader, Kristi Argyilan spoke with ADWEEK’s, Kathryn Lundstrom to discuss how we are working to differentiate Albertsons Media Collective in a competitive environment, addressing measurement and investing in the next wave of retail media. Check out the full Q&A here: https://lnkd.in/gBejwrf9 #RetailMedia #Measurement #Standardization

This series has been a great resource when thinking about retail media strategy and activation! Get the answers to your burning questions 👇 in the "Retail Media Fast FAQs" series from The Mars Agency. #retailmedia #growth #CMO #growth

With a 20-year career that spans leadership roles at NielsenIQ and Roundel, Harvey Ma is now helping Albertsons Media Collective drive the evolution of #retailmedia.     During this week’s episode of #RetailRemix, Harvey reveals the top three trends he believes are driving the category forward and, most importantly, the distinct role that Albertsons Media Collective is playing as these trends unfold. Listen to learn:      📊 Why transparency is so top of mind for leadership teams and how Albertsons Media Collective is supporting measurement standardization.    🔒 How privacy and data compliance will come to the forefront in a cookieless future and how Harvey and his team are planning for these discussions.     📱 Insights into how retail media is powering more targeted and connected customer experiences, and how Albertsons Media Collective is harnessing rich customer data to drive campaign success. https://lnkd.in/eBPJdF4A

In 2023, CPG #PrivateLabels grew dollar and unit sales thanks to the unique confluence of retailers investing in their own brands and consumers facing high inflation 📈🛒. Mary Ellen Lynch, principal of Circana's center store solutions practice, discusses private brand shoppers and what they’re looking for in this new #GrowthInsights episode. 🎧 Listen to the full episode!

In 2023, CPG #PrivateLabels grew dollar and unit sales thanks to the unique confluence of retailers investing in their own brands and consumers facing high inflation 📈🛒. Mary Ellen Lynch, principal of Circana's center store solutions practice, discusses private brand shoppers and what they’re looking for in this new #GrowthInsights episode. 🎧 Listen to the full episode!

In 2023, CPG #PrivateLabels grew dollar and unit sales thanks to the unique confluence of retailers investing in their own brands and consumers facing high inflation 📈🛒. Mary Ellen Lynch, principal of Circana's center store solutions practice, discusses private brand shoppers and what they’re looking for in this new #GrowthInsights episode. 🎧 Listen to the full episode!

On Tuesday we hosted a happy hour for brand-side Ecomm & Retail leaders at the Acadia office in Atlanta. Most people didn't know each other, but left as friends at the end. Folks from brands like Red Bull, Hanes, Aloha, Reduce, and Kellanova swapped notes on AVN tactics, good DSP metrics to track, and how to get internal buy-in on investing in PDP content. I have 3 rules for these gatherings: 1. Name tags, so no great conversation is ever undermined by "sorry what was your name again?" 2. Cut through the small talk. We have some prompts to get a meaningful conversation going so people leave the event with some tangible learning. 3. No pitching! We're in it for the long haul, not a quick sale. Connecting the local ATL retail & ecomm community is a big priority for us this year. Ping me if you want to be in the loop for our next one!