Christina Rapsomanikis’ Post

With the help of our brand partners we’re happy to intro “Snappy Days”! Giving shoppers the chance to win £500 in Snappy vouchers by simply buying their fav brands who are supporting this new initiative to give back. Exciting gamification on retail media with Snappy Shopper brand partnerships. 1. Shoppers need another reason to purchase partnering brands = Snappy Days 👋 2. Retailers need even more reasons to push socially and stock up = Snappy Days 👋 3. Brands need ways to grow distribution digitally and sell through across convenience retail = Snappy Days 👋 Thank you to our brand partners taking the step to helping us launch 🚀 Nestlé Purina PetCare Europe, FrieslandCampina, Mondelēz International, Britvic plc, Hovis Ltd, Au Vodka and Biotiful Gut Health 👏 Just another reason to get involved with the leading delivery app 🤝 #SnappyDays #ShopperMarketing #RetailMedia #Retail #Convenience #SnappyShopper #BrandPartnerships

We love campaigns that work smart and here's a great example for #throwbacktuesday from Ferrero for Mother's Day. Not only did this ad put their brand front of mind as the consumer was withdrawing cash but it also let the consumer know where the their chocolates could be found in-store. Considering people who have seen an ad on an #atm in the past week are 86% more likely to buy Ferroro than the average consumer (GB TGI-2024 January (December 2022 - November 2023)-© Kantar Media), it was genius! #ferrero #mothersday #cashstillmatters #atmadvertising #retailmedia #shoppermarketing #doohadvertising

When I see a stack of Oreo® cookies, I think milk. But the team at Mondelez saw more… Last week at the Most Contagious NYC session, Mondelez & VMLY&R showcased how they’re pushing the creative boundaries of shopper marketing.   The teams leaned into what we all know - Oreo cookies go best dunked in milk. 🥛🌑 The creatives saw something more - they saw that a barcode can be a stack of Oreos, from original to thins to mega stuffed. Enter ‘OreoCodes’ - a simple mobile-led creative commerce experience to scan any milk carton and receive an Oreo offer. This isn’t just a campaign - it’s a melding of brand and creativity into something truly innovative at the point of purchase. With great results: over 80% redemption rate with more than 7% sales uplift. And they convinced Cannes Lions to add a new category resulting in 5 creative commerce awards! “Ideas like OreoCodes that put creativity at the heart of commercial intention is exactly what is needed for the future to engage, convert and importantly build our brand with today's modern shopper." Steve McGowan, head of shopper marketing and strategic partnerships, Mondelez International What innovative marketing strategies have you encountered recently? Share your thoughts below! 👇   #ShopperMarketing #Innovation #OreoCodes #CreativeCommerce #MostContagious

Yet another PromoNow 'Promotions Seen' article is on our Insights page! This time, the insights team took to Sainsbury's this April to review the brand promotions available in fast-moving consumer goods Totalling 22 promotions, the video below is just a sneak peek, get into the details at PromoNow Insights; see you there! 🔗 https://lnkd.in/erH-YAbU With promotions from brands like Cadbury UK, Mondelēz International, Premier Foods, Walkers Crisps UK, Arla Foods, Britvic plc, Lucozade Ribena Suntory, Danone, Old El Paso Says “Cheese!”, Dairylea, Magners Irish Cider, Kellogg Company, Journey's End Vineyards, McVitie's, and so many more, our article covers the fine details of each promotion, don't miss out on the latest insights. #PrizeDraw #PromoNow #Digital #Activations #DigitalActivations #Promotions #DigitalPromotions #SaaS #ShopperInsights #FMCG #ShopperMarketing #POS #PointOfSale #PromotionalStrategy #CPG

🌟 Coca-Cola FEMSA x Keenfolks ! 🚀 At Keenfolks, we were privileged to collaborate with Coca-Cola FEMSA, the world's largest franchise Coca-Cola bottler, on a mission to elevate their digital presence through unparalleled content creation🥤💡. With a keen focus on excellence, agility, and quality, we assembled a dedicated team of experts spanning shopper marketing, digital strategy, and creative prowess. Together, we embarked on a journey to provide full 360 always-on asset production support. The result? 📈 An impressive showcase of our capabilities: 🕒 1-Day Request Intake Lead Time: We streamlined our processes to ensure lightning-fast responses to incoming requests, enabling swift action and decision-making. 🎨 25 Creative Campaigns Developed in a Year: Our collaboration fueled a constant flow of innovative campaigns, each meticulously crafted to engage and resonate with Coca-Cola FEMSA's audience. 💼 7500 Assets Produced in 1 Year: From eye-catching point-of-sale materials to captivating digital content, we delivered a staggering number of assets, each tailored to perfection. Our partnership with Coca-Cola FEMSA exemplifies the power of teamwork, innovation, and unwavering commitment to excellence. We're incredibly proud of what we've achieved together, and we look forward to continuing our journey of success! #MarketingExcellence #DigitalInnovation #ContentCreation #PartnershipSuccess #CocaColaFEMSA #Keenfolks

“Most popular brands in Latin America have executed new strategies to penetrate new markets. Perhaps the most impactful strategy is embracing society’s fast digital transformation.” The fusion of digital expansion and hyper-personalization, driven by data analytics and AI assisted content creation, is set to reshape LatAm marketing landscapes, compelling brands to craft stories and messages that mirror individual aspirations while fostering a collective sense of identity and purpose. Gabriel Castellanos, CEO, Hispanic LatAm, Insights Division, Kantar said in a company report that “brands that leverage their strengths may actually be standing in front of a “pot of gold” of potential growth.” How is your business tapping this complex but important economic region? #LatAm #Advertising #Marketing

Founded in the Netherlands, Heineken is one of the most well-known beer brands on the planet, and is immediately recognized by 87% of beer consumers in the United States, and around 29 percent had a Heineken in the past 12 months. In this piece, we use Heineken to demonstrate what your brand profile should be. You’re working on your brand profile — aren’t you? Let’s get to it … Among different age groups, Heineken is most well-known among Generation X and Baby Boomers. And many Heineken consumers consider being successful as the most significant aspect in their lives. What demographic group does your company resonate the most with and why? You see, U.S. Consumers know Heineken, but are they drinking it as well? And are the clients you want choosing you?? If not, why not? The brand profile of Heineken shows that its brand builds on its HIGH brand awareness. In fact, Heineken is recognized by 87% of beer drinkers in the United States. Meanwhile, about 29% had consumed Heineken in the past 12 months and 25% of beer drinkers had noticed Heineken on social media and other forms of advertising in the past 3 months, according to a well-established survey. However, Heineken struggles delivering with Gen Z. A side-by-side comparison of brand KPIs — across all generations — shows that Heineken faces real difficulties with Gen Z. Starting from brand awareness all the way till brand loyalty, consumers born between 1995 and 2012 rank the lowest on almost all Heineken brand KPIs. Meanwhile, Heineken is doing quite well with Millennials and Generation X, leading in most Beerconomy Digital’s brand KPI metrics. So the question is, what are you doing to improve your company’s brand profile, brand awareness and brand loyalty? And do use brand KPI? I do. Yet all this talking about Heineken — now I’m thirsty. An Iceberg lettuce wedge blue cheese salad slathered with chunky blue cheese dressing and a Heineken 0.0 over ice is making me salivate. A perfect pairing before Michigan vs Iowa🏈 in the Big Ten Championship game tonight. I’ll think I’ll serve wings to the gang tonight, naturally, with more Heineken 😎 “Heineken🍺, it’s what America drinks.” — Stephen Carter King #Beer #Heineken #Netherlands #America #ConsumerBehavior #BrandAwareness #BrandAwareness #BrandLoyalty #BrandKPI #DataAnalysis #PredictiveAnalytics #BusinessIntelligence #SocietalSubcurrents ✦ ✦ ✦ Stephen Carter King Chief of Growth and Marketing + Beerconomist • Sherpa • Team Leader • CEO of Beerconomy & Co., a Kings Crossing subsidiary Steve@KingsCrossing.com Beerconomy is a data and business intelligence source, empowering people with insights. At our core, we’re both profit and AI driven, and as thought leaders to the beer trade, our mission is to strengthen and guide, fact-based decision-making that impacts business, society and our world

Exciting News Alert! Dear LinkedIn community, I'm thrilled to share a sneak peek into something special I've been working on. In the coming weeks, I'll be launching an exclusive article series diving deep into the dynamic world of German food discounters, with a spotlight on ALDI SÜD Lidl in Deutschland and Kaufland Deutschland Want to know how these retailers are leading the charge in sustainability, revolutionizing customer experiences, and shaping the future of CRM? Curious about their commitment to animal welfare and the latest tech innovations? Stay tuned! Each article will unlock fresh insights and thought-provoking discussions. Be sure to follow me, so you don't miss out on this exciting journey. Let's explore the future of grocery shopping together! #Retail #GroceryIndustry #Sustainability #CustomerExperience #Innovation #StayTuned"

Retail Media Monday 💭 One prevalent myth about retail media is that it only benefits large brands. In reality, retail media platforms offer opportunities for businesses of various sizes to leverage targeted advertising and reach specific audiences within online marketplaces. Another misconception is that retail media is solely about driving sales; it also plays a crucial role in enhancing brand visibility and customer engagement both b2b - b2c. What it really does with Snappy Shopper media is support communities 🫶 so we all benefit as a result. Impacts are seen everywhere across our community ⤵️ 🏬 Retailer - sales growth, customer growth, customer loyalty, visibility hyper locally and margin performance benefits i.e. w’sale rebates 🛍️ Shopper - ways to save locally, added value and great CX in platform. Making it easier and helping shoppers save. 🚚 Wholesaler - sales “in” from brand and “out” to store increases. Supporting retailers on availability, price and service to store, ROI guaranteed 🚀 Brand - sales in, sales out, insights, brand awarnesss, conversion, ROI, ROAS and loyalty B2B to B2C Good investment in communities supports long term growth. I wanted to thank the trend setters this year and those brands working with us to build stronger and more profitable communities ❤️. Thank you 🙏 - Mars FrieslandCampina, Nestlé , Au Vodka, pladis Global , KP Snacks , Rustlers (a Kepak Group brand) , AG Barr Group , Mondelēz International , Britvic plc , Red Bull , Hovis Ltd , Warburtons ,Fox's Biscuits , Dr. Oetker, Molson Coors Beverage Company , AB InBev , Casella Family Brands ,graze , Lucozade Ribena Suntory HARIBO UK, Tilda Mizkan Euro Ltd Lactalis Group, Boost Drinks Ltd, Imperial Brands PLC We look forward to 2024 with our brand partners growing media activation, results and benefits to all 💪 #retailmedia #retailmedianetworks #snappyads #sales #convenience #retail #brandpartnerships

Hi there, It’s Anat, chiming in! It's officially the 2023 holiday season, and marketers are going all out to capture consumers attention during this time of giving. According to Deloitte's holiday retail survey, they're expecting shoppers to spend an average of $1,652 this year – that's a solid 14% more than last year! To gear up, holiday marketing this year shows brands trying a variety of approaches during a period that has seen pandemic-era concerns replaced by economic uncertainty. Some brands are sharing delicately balanced sentiments of togetherness with a keen eye on value and budgets, while others embrace emerging digital trends, shoppable content, and a little trip down nostalgia lane. Below, we’ve selected 3 of our favorite campaigns that demonstrate how brands are celebrating this holiday season. 1. Walmart has pulled off a nostalgic move for Black Friday, bringing back the cast of "Mean Girls" for a special advertising blitz. Lindsay Lohan, Lacey Chabert, and Amanda Seyfried reprise their roles in a hero video that recreates iconic scenes from the 2004 teen comedy. We love how the clip nods to iconic moments and dialogue from the movie all while cleverly weaving in several deals. Watch it here: https://lnkd.in/gnBaYTJP 2. Coca-Cola has kicked off its festive season with the campaign "The World Needs More Santas." This global initiative spans over 80 markets and revolves around a heartwarming ad portraying a world where everyone becomes Santa through acts of kindness. Beyond the commercial, the campaign includes a digital quiz, Christmas truck tours, on-pack competitions, and various out-of-home elements. Watch it here: https://lnkd.in/gv3TVxGG 3. Target's holiday campaign, "However You Holiday, Do It For Less," spans 100+ spots across TV, digital, video, social, display, paid search, and audio channels. You can catch these commercials during "Monday Night Football" and on streaming platforms like Netflix, Hulu, Disney+, and ESPN. Recognizing economic pressures, we’re loving how Target is emphasizing affordability in its holiday marketing to make the season more budget-friendly for consumers. Watch it here: https://lnkd.in/gQmwu34u Feeling behind on your holiday planning? Let's talk - we can take it off your hands!