BREAKING NEWS
Domino’s Pizza UK & Ireland Ltd has said it is prepared to buy a second brand to keep its franchisees investing within the company.
Chief executive Andrew Rennie, who was reviewing the outlook for the company after his first 100 days in the post, has told investors part of the company’s growth plan for its UK & Ireland estate could involve taking on a second brand as many of its franchisees have started investing in other brands, looking for growth that Domino’s is currently unable to provide.
Referring to his franchisees as “world class and hungry for growth”, he argued that having another brand as part of the group might help keep these franchisees investing within the company.
He added: “If I could somehow bring them back into the fold, into one group and get more synergies from being together as one, then I should consider it.” Rennie told investors that bringing franchisees that want to invest more widely back “in-house” with another brand would ensure that the money Domino’s invests in training is well spent and not working to the advantage of another business. But he emphasised that the group isn’t going to “rush out” and buy another brand for the sake of it and that there are significant “guardrails” in place of what that brand would need to look like.
He said the company would look for a profitable brand that isn’t a start-up, but one that has “a significant growth runway”, and it would also look for a business with “brand and product synergies”. Rennie said: “I’m patient, I’m not in a hurry. We don’t need to do it and we’ve got plenty of growth. But if the right thing comes along, and I think it fits all those categories, we will seriously consider it.”
Part of the plan will see an “experienced Domino’s operator” join as director of joint ventures/corporate estate in February 2024.
Domino’s currently has 1,316 stores in the UK & Ireland, having added 60 in 2023 – almost double the number than in both 2021 and 2022. It has 31 corporate stores in London, representing circa 2% of its estate, plus joint ventures, associates and investments in over a further 135 stores. These include franchisee Full House, which has 62 stores where Domino’s itself holds a 49% share. It has a FY22 profit contribution of £3.1m and a book value at end of FY22 of £13.4m.
Fellow franchisee Victa has 26 stores where Domino’s itself holds a 46% share. It has a FY22 profit contribution of £0.8m and a book value at end of FY22 of £7.5m. A further franchisee, West Country, has 14 stores where Domino’s itself holds a 50% share. It has a FY22 profit contribution of £0.1m and a book value at end of FY22 of £4.2m.
Private investor Shorecal, meanwhile, has 33 stores where Domino’s itself holds a 15% share. It has a FY22 profit contribution of £1m fair value movement, and a book value at end of FY22 of £11.3m.
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Franchise System CMO Consultant, HYVE Brand Concierge | Founder, New Haven Direct Connect | President, The Thomas Group Consulting, LLC
1moI read about this Christian Kuhn- l sent Sonja a note about it (I know her from her Subway days). This is very exciting and I can see that you guys are all in- and I think you'll kill it! We'd love to help you with execution BTW!