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Founder M1 Sports. Ex-Meta, Amazon, Reddit / Talks about The Business of Sports & Technology in Sports

Live, work and play sports districts open 24//7 are the future of sports venues. 🕘 What started with major sports properties in the USA is now making its way internationally. 🌏 And for good reason. Live sports venues are increasingly competing for attention with a proliferation of mobile devices, streaming content, e-sports, and home entertainment. 🏟 To deepen connections with fans, attract new audiences, and increase ROI, sports organisations are looking for ways to boost year-round engagement. Enter… The rise of dynamic, multi use sports districts. 🤯 By activating venues and the experiences around them, sports and entertainment districts can generate new forms of revenue and help create 24/7 live-work-play communities. 1️⃣ So what’s next for sports and entertainment venue design? Well, it’s actually becoming clearer. The trend with sports arenas has been moving away from single-use, game-day venues towards entertainment districts. With facilities closely integrating into the cities and communities where they reside. 2️⃣ How has that approach changed over time though? Through urban planning as well as design with the key being multipurpose flexibility. You only have to look at what Real Madrid and Barcelona have done with their stadiums to understand the roadmap. An even greater example though is what the Chicago Cubs have done in and around Wrigley Field. They made targeted enhancements inside and outside the stadium with new housing, new commercial spaces, and new amenities. Wrigleyville is now an integrated hub within Chicago. A cohesive district and destination for more than baseball. ⚾ 3️⃣ So are sports owners now shifting their approach? Yes. Over the last 50 years, we’ve typically seen generational owners in sports. Now, you’re seeing owners who are businesspeople. Like Jim Ratcliffe. They’re activating around these sports properties because for them it’s about commercial opportunities and lifestyle. Only a few decades ago sporting events were about going to the stadium and that was the be all and end all of the fan experience. Venue owners wanted to get you in the gate as early as possible and extract as much dollar value from fans pockets. 💰 But that’s shifted. Fans going to a venue like LA LIVE to see The Lakers game are going early to have a coffee, heading to the museum, and watching the game. ☕ Then grabbing a drink of dinner afterwards. 🍺 4️⃣ But how can venues appeal to all types of fans? There’s a few ideas. Namely. By activating venues and the experiences around them. Strategic development with targeted adaptive reuse can allow existing urban assets to remain in place while reinvigorating the areas around them. What are your thoughts on the future of stadium design? P.S. Follow me (Chris Swadling) for more sports business content! #sportsbiz #urbanplanning #livesports #stadiumdesign

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