Chris Slaydon’s Post

Dealers, You know the ins and outs of the following: - PVR - Cash flow - CSI - Inventory - Pricing - And all the critical operational metrics But when it comes to measuring the effectiveness of your marketing channels and diagnosing issues, how confident are you? If your PVR drops, you can pinpoint the cause. But what about your Google AdWords? Facebook Ads? Or 3rd party classifieds? The issue often lies in a fundamental misunderstanding of how these channels work. Many marketing managers and Internet directors don't grasp the inherent differences between platforms, leading to misguided metrics assessments. Here’s a quick guide to the metrics that matter. Master these, and you’ll understand why leads fluctuate per channel. 🔍 Google AdWords Search Campaigns and VLAs: - CTR - CPC - Impression Share - Quality Score - Conversion Rate 📺 Google Display and Video: - CPM - Frequency - View-Thru Rate - CPM 📱 Paid Social: - Cost Per Lead - Frequency - CPM (Cost per 1,000 impressions) 📰 3rd Party Classified Sites: - SRPs vs. market - SRP per vehicle - SRP per vehicle per day - VDPs vs. market - VDP per vehicle - VDP per vehicle per day - VDP/SRP conversion rate 📧 Email: - Bounce Rate - Open Rate - Click-Thru Rate 💬 Text: - Response Rate 📺 OTT: - Impressions - Frequency - CPM - Average View Time Each platform operates differently. Understanding these differences and what drives their algorithms will let you pinpoint and solve issues in your marketing channels effectively. www.dealerbluesky.com

Whether you’re looking for your first marketing hire to: ✔️ Build out a marketing strategy ✔️ Create a marketing funnel and fill it with SQLs ✔️ Drive sales pipeline ✔️ Or increase your Monthly Recurring Revenue We’re here to deploy marketing strategies that make sense for your business. Learn more about our services on our site. #Ophina #saasmarketing #saasgrowth #fractionalcmo

Marketing VS Advertising Marketing is a form of communication between a business and its customers. Its goal is to sell products or services that provide value for buyers. It begins before a business sells a product and continues after the sale. In marketing, customers come first, unlike selling, where products do. Customer satisfaction, targeted marketing, business image and competitive advantage are some common features of marketing. Advertising, like marketing, is where a brand communicates business information to prospective customers. This usually includes product or service details, such as qualities and benefits and places of availability. Advertising is essential for buyers and sellers. Sellers value it more, as they seek to increase sales and improve revenues. Communication, information sharing, profit escalation and persuasion are some features of advertising.

It is often said that effective marketing is an art. While we agree with that generic statement, we double down on the idea that effective marketing is a science. People buy products and services based on awareness and intent, which are the two critical components we play with when crafting direct-response-marketing concepts. Marylou Tyler is a well-known author and coach in the world of sales and marketing, and in her book "Predictable Prospecting," outlines four types of buyers based on their level of awareness and interest: 1) Unaware, Uninterested: These buyers are not familiar with your products or services, and they currently have no interest in what you offer. The initial challenge is to make them aware of your offerings and spark their interest. 2) Aware, Uninterested: This group of buyers is aware of your products or services but currently lacks interest. The focus here is to rekindle or deepen their interest by addressing any concerns they may have or showcasing the value your offerings can bring to their business. 3) Aware, Interested but Not Compelled: Buyers in this category have some level of interest in your offerings, but they haven't reached the point of being compelled to take further action. The goal is to understand their specific needs and demonstrate how your products or services can be a compelling solution for them. 4) Aware, Interested, Compelled but Not Decisive: These buyers are aware of your offerings, interested in what you provide, and even feel compelled by the value you present. However, they may struggle with making a final decision. The focus here is on addressing any remaining concerns, providing additional information, and facilitating a decision-making process. Understanding these buyer types can help tailor your approach to effectively engage and convert potential customers at different stages of their purchasing journey. #fundsyndicators #commercialrealestate #revenueengine

Importance Of Choosing The Right Engagement Model when outsourcing your marketing needs. #digitalmarketing #marketing #advertisingandmarketing #strategy #sales

Marketing Funnels A marketing funnel is a conceptual model that illustrates turning potential customers into actual customers.  https://lnkd.in/eA_d7fDE #digitalmarketing #funnelstrategy

The AIDA Model: A Proven Framework for Converting Strangers Into Customers One of my favorite Super Bowl commercial... #Marketing #MarketingStrategy #prodsenslive https://lnkd.in/dWDkhJXT https://lnkd.in/d4RXCfgd

There are effective #marketing #tactics you can use. You can outsource and automate most of them later so that you focus on product creation.✅ 5 Ways Marketers Advertise Their Products https://lnkd.in/dbhsT9uq

Just two words to raise conversions by 4X. A simple tweak captivates the right prospects. Dive deeper into this two-word tactic at https://lnkd.in/db3k8G49 #Marketing #EdibleInsects

Are you having trouble aligning marketing attribution with your #abm strategy? Here are some tips to help solve the complex puzzle 💡 #marketingattribution #abx #b2bmarketing