Chris Sarandos’ Post

Armstrong Media Group went international to the USA. We visited Arizona and Sawgrass with our Pro-Am Golf Tour client. We covered the whole tour, interviewed pro footballers, and even got to experience playing golf ourselves at the incredible Stadium Course. Oh yes, did I mention my two birdies and 17th lip out ;) What a week! We have more content than we can shake a stick at. We will be knee-deep in editing, and we can't wait to share more. #armstrongmediagroup #socialmediaexperts #contentproduction #socialmediamanagers #socialmediamanagement #marketing #contentmarketing

📺 From Storytelling Pitch to Pitching on Sports TV 🏌♀️ 💫 People often ask me, "How did you land in the GolfNow ad campaign for Sky Sports last year?" 🗣 The answer is simple: I applied the same principles to my personal life that I use in my professional life to help companies build their brands. 🎯For a storytelling competition, I pitched a true story that resonated with the audience, bringing to life my passion and authenticity. I invested my time in the partnership and collaborated to create a piece that truly connected with their viewers. 🏆 The result? Primetime visibility, a stronger personal brand, and a growing reputation as someone who takes her commitment seriously to learn and enjoy golf. Knowing what to say, when to say it, and how to say it is a critical skill to success, not just in business but in all aspects of our lives. 👀 Whether it's on the golf course or in the boardroom, effective storytelling and authentic engagement are key to lasting impression. It's a good reminder that sometimes taking a swing at the unexpected can lead to a "hole-in-one". ⛳ What's your "hole-in-one" story? 🏌♂️ #Storytelling #ContentStrategy #BrandBuilding #StrategicCommunication #Golfswing #HoleInOne https://lnkd.in/esydrR8H

Too Much Golf?! The viewing figures for The Masters were released over the weekend. 9.58 million viewers tuned in for the final round on Sunday. That might sound like an impressive number, but it's a worrying stat - it was the lowest viewing figure since 1993 (not including the COVID Masters). Unfortunately, this is an all-too-common problem for the PGA Tour. Although the game as a whole is booming, this hasn't translated to people watching it on TV. This could be put down to several different factors: - Viewer Fatigue: The abundance of golf tournaments flooding the TV schedule might inadvertently overwhelm viewers, leading to what we call "viewer fatigue." With over 30 PGA Tour events and a similar number of DP Tour Events vying for attention, fans might feel spoiled for choice. - The Uncertain Future of Professional Golf: No one quite knows how the PGA Tour/LIV merger is going to play out and this might turn off some fans. The best players in the world playing on different tours won't help that either! - Consumer Trends: In an era dominated by digital consumption, traditional TV ratings no longer paint the full picture. The surge in streaming platforms has revolutionized how viewers engage with sports events. While TV ratings might show a decline, the digital landscape offers potential for reaching a broader demographic. It'll be interesting to see how the viewing figures change over the next 12 months in this tumultuous period for the game. One thing's for sure though, it won't be boring! How do you propose we increase viewing figures??

Join YouGov and our team for a webinar on Wednesday February 21st at 2 pm Eastern diving into what brands scored big with consumers on their Super Bowl ads. #advertising #superbowladvertising

🏎️ F1 Miami: A Great Race with Terrible Marketing? 🌴 Rev up your engines as we dissect the highs and lows of F1 Miami, from the thrilling on-track action to the questionable marketing strategies surrounding the event. Join us as we navigate the twists and turns of Formula 1's foray into the Magic City, exploring the intersection of sports spectacle and promotional missteps. 📖 READ MORE - Link in Bio. 🏁 Share your perspectives on F1 Miami's marketing approach, tag fellow motorsport enthusiasts, and join the discussion on the marriage of sport and branding. Copy & Paste: 📲 https://lnkd.in/ePPVpaF6 🏎️🏁 Post Hashtags: #F1Miami #MotorsportMarketing #SFLMedia #Formula1 #SportsSpectacle #MarketingStrategy #JoinTheDiscussion

A call to action: Dear fans, I'm in the middle of a research project focused on digital sports marketing. I've created a website www.pitchncatchmedia.com to explore the topic of inclusivity in sports content. Your views, shares, and engagement will allow me to reach my goal of 500 registered users who chose to "fan out" with Pitch n Catch and 1000 unique views over the coming weeks. Additionally, I've added a blog as my primary form of content creation. Come join the conversation as we move beyond the x's and o's to explore sports culture. Finally, your feedback and participation will not only provide data and insight towards my paper, but an opportunity to better understand how Pitch n Catch will evolve. I truly believe there is a void in the media space where all fans can gather and share in their joy for the game-no matter the court, field, pitch, ice, pool, table... #sports #sportsmedia #inclusivity #sportspodcast #sportsevents #sportsbusiness #datainsights #userengagement

How To Watch The 2024 Valspar Championship Broadcast and Streaming. Plus, some random facts.

Great manipulated reality advertisement by Bitburger Braugruppe GmbH for UEFA EURO 2024. 👏 Did you know that using famous landmarks in ads can provide significant benefits? Here's why: ▶️ 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗖𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Landmarks add prestige and trust, boosting your brand's reputation. ▶️ 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗠𝗲𝗺𝗼𝗿𝗮𝗯𝗶𝗹𝗶𝘁𝘆: Iconic landmarks grab attention, making your ads unforgettable. ▶️ 𝗚𝗹𝗼𝗯𝗮𝗹 𝗔𝗽𝗽𝗲𝗮𝗹: Recognizable landmarks connect with a diverse, international audience. What's your take on manipulated reality marketing using landmarks in ads? Share your thoughts in the comments below! 👇 Thanks. And if you want to keep updated with the latest #Innovation in #Marketing, follow me. I post regularly about it!

On the ability of sports to stir a gamut of intense emotions.

At #PGAChamp, T-Mobile for Business used their #5G network and technologies to make the Championship a more thrilling, immersive fan experience. Example: They used a 5G private network to power 5G cameras for digital and TV broadcasts, enabling CBS Sports to capture more exciting angles and cinematic-quality shots of the action. Check out the article in Sports Business Journal: https://t-mo.co/3ULHNYg #TFBxPGA