Chris Orlob’s Post

𝗛𝗲𝗿𝗲'𝘀 𝗮 𝗤𝘂𝗶𝗰𝗸 𝗪𝗮𝘆 𝗧𝗼 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗬𝗼𝘂𝗿 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲𝘀. You know, Price is not always the reason your prospects don’t buy from you. Sometimes your prospect doesn’t buy from you. Because your competitors have ripped him off very badly on his previous purchase. And when he encounters similar claims from your business. It reminds him of his previous disappointing purchase. And how your competitor shattered his trust like broken glass. Their typical reaction when they see your business claim is: 'Yeah, I've heard these claims before, there's nothing new.’ Here's the thing: In today's world, thousands of brands compete on Amazon and in the global market to sell their stuff. These brands and businesses make big claims and promises to their customers. But, unfortunately, they fail to deliver on their claims and promises. This has led to a significant increase in skepticism if we compare it to the past 5 years. That's why you must SHOW your prospects how you've helped thousands of people like them achieve the outcomes they desire. So that they could trust you and buy from you. But be careful, I didn't use the word 'tell.' I said 'You must SHOW your prospect...they desire.’ Listen up. Many businesses don’t show testimonials (social proof) on their sales page. And saying something like this: 'We've helped thousands of people reach the outcome you desire.' Won’t get you tons of sales and profits. Why? Where's the proof? Your target audience is already being ripped off badly. Now they won't trust you based on your words alone. Show your prospect that you can help them instead of telling them. Say something like this: “Have a look at these people we’ve helped achieve their desired outcome. (Testimonial) See that's how we can also help you get the desired outcome you want.” You get the idea. Now go ahead and put these social proofs in front of your target audience. And watch your conversion rates soar. I hope you find this post useful. Enjoy your day! I'll see ya tomorrow. #ecommercemarketing #ecommerceagency #ecommerce

You might think that you're not getting as many leads and sales as you want because no one is listening. Actually - people ARE listening. You're just not saying what they need to hear to activate them into taking an action - whether that's commenting or sending you a DM. You just need to shift your messaging to activate your audience to action. A lot of my clients also felt like they were shouting into the void (and I've felt this way too at times - it's totally normal). We think the answer is just adding more people into our world. -> And yes, this IS important and should be done regularly. But it's not going to fix low conversions. If you already have between 7-15k people in your world (connections, followers, etc.).... You can add all the people you want and if you can't close more than one or two sales a month - it's not a "I need more people in my world" issue. It's a messaging issue. In order to shift your messaging to increase your conversions, you're going to want to look at: 1) buyer psychology of your ideal client 2) messaging that activates them to reach out, ready to buy 3) a messaging framework that helps you consistently and predictably move your audience through the buyers journey These 3 things will help you create a system that generates high-quality leads and higher conversions. My clients who've implemented my framework and followed these steps have seen an increase in their engagement as well as organic leads and sales within weeks of implementing our work together. Not getting these things figured out and dialed in means you put in way more work than you should to get sales, post and hope for some leads, and make reactive decisions instead of being in control of your growth, income, and impact. Do you know how your ideal client makes buying decisions? Do you know what messaging resonates with them and what you need to say to get them to raise their hand? If not, I'd love to help you figure that out - send me a DM and we'll chat to see if what I'm doing with my clients is the right next step for you.

There’s a lot of talk on LinkedIn right now about intent data and buying signals. Here’s how we look at them for our €2M+ agency with 30 SaaS clients: Instead of classifying them traditionally as a low-intent signal or a high-intent signal, We do a very simple exercise. The exercise: Put yourself in the buyer’s shoes and genuinely look at the ‘intent’. Ask yourself: → If I go and download this ebook, am I inclined to now buy a product from this company? If the answer is NO, then it’s not a buying signal. → If I go click the LinkedIn Ad and check the pricing page/call booking page and for some reason I don’t book the call… YES, there’s some intent and now I’ll start the outreach process with my sales team. I not only put myself and decide this alone, but also ask people from my growth team to do this exercise 🙌 But how do I get to know if the prospect clicked on the AD and visited the website? We use a tool like Factors.ai that tracks and immediately gives us a slack notification. So, my recommendation, don’t simply, overcomplicate this process and further make it, low intent or high intent. Instead, imagine yourself in the customer’s shoes and take the appropriate action. Because, if you keep taking actions on useless signals like eBook downloads… You’ll end up burning your sales team out, and will continue to find these signals tricky! Let me know, what do you think about buying signals and intent data?

I've got an interesting story... I read an email the other day from a prominent content creator. Who has a small list of less than 5,000 emails. And was explaining his success with his funnel. His success rides on less than 200 people from his email list. I did the math and it worked out to 3.8% of his list. When I saw that number, something dawned on me... He was tapping into the 5% who are ready to buy. He posts daily on LinkedIn. And relies almost solely on email marketing to generate income. That's classic lead generation in the Attention Economy. I'm just curious here... What would you do in this same situation? Would you be okay with banking on 5% of your email list? For the survival of your business? Lead generation is the 'easy money' to the 5%. Who are ready to buy now. What happens when that changes? And it does. Studies show during a recession, that 5% goes to 1%. Eventually revenue is going to dip. And you're going to panic. And here's what's going to happen. You're going to increase the number of emails you send. In the hopes that, by playing the numbers. You'll keep you're revenue afloat. Leadgen is a bit insidious and here's why. You are inviting a potential buyer into your sales process. And trying to persuade them to buy. Yet, in today's online world... That's not how 95% of your potential buyers want to buy. And 75% want a seller free experience. (according to Gartner research) Even if you do get that 5%. You're stuck on the hamster wheel towards burnout. So if you're here right now with this leadgen problem. You have to ask yourself... How can I get off this wheel? It's by creating demand. While building authority, trust, and relationships. That's demandgen in the Relationship Economy. Instead of pushy sales persuasion tactics. You create a demand where the potential buyer. Invites you into their buying process. Which is where 95% of your buyers are right now. Demandgen breaks down into 3 steps: → create awareness → foster consideration → provide easy options for buying Hope you learned something today! (Really appreciate your reposts ♻️ on this one) P.S. Bonus tips for demandgen in the "pinned" comments!

You're putting your long-term revenue into jeopardy. And you're doing it right now. Thinking you're doing everything right. → You know your ICP → You generate leads → You get on hours of sales calls each day To bring them into your sales world. And persuade them to buy. You think you've created a machine. You post more and more to get attention. But what about building a relationship? What about creating engagement? That is personal and relevant to your potential buyer? What you created is unstable. And when revenue starts to dip. You panic. And post more. Send more emails. Push harder. Which is a hamster wheel hell leading to burnout. Your potential buyer's habits have changed. Here's why. → 72% of people never want to talk to sales. → 84% say they purchase based on relationship → It's no longer about attention, it's about relationships Your potential buyer has left you standing. Alone in the Attention Economy with leadgen. They're in the Relationship Economy with demandgen. You're new best salesperson. Is no longer about you or your team. It's your digital footprint (including LinkedIn). To create demand, your buyer goes through 3 phases. → Awareness → Consideration → Readiness If you're not part of those 3 everywhere online. You're competition is who gets your business. We're holding a LIVE discussion today. On how to build out your content, relationship, and distribution strategy. To build demand. And create a predictable stream of potential buyers. But more importantly show you how to get off the hamster wheel. So many content creators and influencers have told you. To jump on. That is leading you right into the burnout hell. Hope you learned something today! (Really appreciate your reposts ♻️ on this one) P.S. Bonus tips for demandgen in the "pinned" comments!

Here's your guide to finding your ideal customer on LinkedIn. (even if you're new to this kind of thing) 1. "Know who you're talking to" ↳ Before connecting or posting... ↳ Forget about just adding connections ↳ Focus on who really benefits from your service 2. "Your content speaks to them" ↳ Post solutions 70% of the time > give useful advice ↳ Tell stories about customer success 20% of the time ↳ Inspire with customer stories every other time (like now) 3. "Aim for ONE clear message" ↳ Don't cram too many ideas into one post ↳ Stick to 1 point → about 1 customer need → in 1 post ↳ Today's post is on targeting the right customer 4. "Engage with your audience" ↳ End posts with a P.S. and a question ↳ This starts conversations with your followers ↳ Ask something they can easily answer 5. "Build relationships, not just followers" ↳ Connect with 5-10 potential customers daily ↳ Yes, really. It's about quality, not just numbers. ↳ This strategy works wonders. You'll see. Think of each post as speaking directly to your ideal customer. Then, watch your network transform. One connection at a time! P.S. Who's your ideal customer? Share in 1-2 words. Thanks!

After years of not really posting …. Yet totally grinding … I’m ready to share what I’ve learned and continue to, learn. Let’s talk about sale cycles. I had a client once, who fired me. We were hyper-focused on lead generation because at the time, he needed new clients. We weren’t focused on retention yet, or awareness even as much. We needed down and muddy leads, and we needed them fast. So he hired me to do just that for him. 6 weeks went by, and no bites. We never talked about expected sale cycles. You see, his particular market has a bit of nuance - we needed time (that we didn’t have) to understand our “time to sale”. There was no study to call on that would tell us how long it typically takes for someone to say yes after we made the first touch point. In other words, if we made contact with 10 prospects, how long, on average, would it take to secure revenue so we could get to the most fun part, the actual projects for the clients? Would people get our first outreach (in this case a LinkedIn message), and then call us with a signed, blank check? Or would we have to reach out 7 times over the course of a month before they said “take my money”. Or was it even longer? Turns out, for him, it was a near 5+ month sale cycle but his message made it all worth it. While the cost of starting the lead generation program was an upfront cost, he made his return (on me), probably many times over. It’s just that it took him many months, not weeks, to get there. He was kind enough to reach back out to me with this message, and that made it all worth it. So what “is” a sale cycle? In short terms, a sale cycle is the amount of time from the first outreach you give to a prospect, until that person makes a purchasing decision with you. Sale cycles range from minutes to years. Think of one of those Instagram ads you’ve been targeted in to buy a new shoe, or a new makeup product and within 20 minutes you had a confirmation number. That sale cycle is 20 minutes. I’ll show you in another post how sale cycles can help you predict revenue. ⚡️ #smallbusiness #sales #startingabusiness

I signed a client with just one phone call and this is exactly how I did it I don’t make hundreds of phone calls a day  I don’t send thousands of emails a day  I don’t sell on phone When it comes to reaching out to prospects, I believe in the power of personalization  That means your cold call script should not be the same for all prospects  Especially for the companies you really want to work with. So the exact steps I follow : Step one: Know my prospect,  what they do, and how I can add value to them Step two: Identity Week areas or gaps At this point, I will search for them on social media, Check their social media presence, website presence. My goal at this point is to identify something that is not right with their social media or website and how I can Fix it. Use it as a hook when making a call. Step three: Lunch the  call  The goal of the call is to book an appointment with the prospect, not to sell to them on the phone. --- Example:  Hey there,  Is this John I'm speaking with from X company ? Awesome!  This is Gilbert, calling from Klog Media. I reached out because I noticed a little something off about your social media presence. I thought you might want to take a look at it and see how you can solve it. So, when would it be convenient for us to schedule an appointment? --- So I scheduled an appointment and prepared a proposal for their social media, and they agreed to work with me. What I did was show them what wasn't working with their social media and how they could fix it. And just like that, they saw me as the perfect person to make it right for them. for me, The bottom line is to understand exactly what companies I want to work with are lacking and how I can help them. Let me know what you think of my cold call strategy. Have you ever tried something similar before? Follow me here :  Gilbert Kilo

Think people will get annoyed if you “launch” every other month? I had a few unsubscribes when I was launching a few weeks ago, totally understandable. They were probably people who signed up when I was less experienced and in a different niche. But my followers shot up and so did my reach ⬆️ My open rate for my sales emails only went down by about 10% to 50%-ish. That doesn't scream annoyance to me... If you’re scared of people getting annoyed when you sell through your copy, outside of this being a mindset issue, maybe it’s also because the only way you know how to sell makes you feel uncomfortable? What if you sold in a way that pushed you and expanded your comfort zone BUT also made you feel good and less fidgety about it all? Imagine the new person you'd become, imagine the sales you'd get 💰💰 Once you push through your mindset blocks and discover a way to sell through your copy that feels good to you… That worry about annoying people will halve. It won’t ever fully disappear but it can be quiet enough that you ignore it.👀 🌲🌲🌲 Like the sound of having sales copy that feels good to you but that also, well, sells? I have one spot in April for a two-week Sales Copy Sprouter. 🌱 DM me SPROUT or click the link in my featured section.

The traditional concept of "nurturing an audience in emails" is so overrated... People are like... "Oh, the majority of people don't buy the first time so nurture them in emails." Well, you aren't. All you are doing is delaying the inevitable. The longer you take to talk about what you sell the harder it is to get them to pull out their wallets. You feed them free stuff, what they will be looking for? You guessed it... More. Free. Stuff. And as for "Nurturing"... What's that? How do you do that? For most "nurture-marketers" it's talking about everything but their product. They are like... Let's entertain... Make them like us... Make them laugh...hoping they will be ready to buy someday. They won't be. Not only that, you'll lose control of your sales process. News flash! Sales do not happen because... You're funny... You're clever... You create fancy hooks... Or you're cute... (Case in point: plenty of broke creators on LinkedIn with 20k+ followers) It is Simple. Buying. Behaviour. Sales happen because of the things I'll cover in another post. But imprint this in your mind for now: Anyone who tells you to create those fancy hooks, and fake patterns Interrupts, try to be funny when you are not... RUN... RUN THE OTHER WAY! Chances are they don't know anything about persuasion. ============ And btw, if you know your product can change lives and it's 1000x more valuable than what they're paying for... Then why would you talk about anything else than the product itself and how it changes lives? Doesn't make sense. I'm not saying all you talk about is selling... But sell in every email. ============ Tired of "nurturing" your list and nothing is working? Hit me up and we'll see if we can do something to resurrect your dead email list.