Chris Golden’s Post

Public affairs professionals often have to juggle numerous complex policy issues and campaigns. But how do you measure the return on investment (ROI) and showcase the impact of your work effectively? We've got you covered! Join an interactive "Ask Me Anything" webinar on May 21 featuring experts in public affairs communications: Chris Golden, Hina Razzaq, Bryce Ballard, and Khadija Butt from Rational 360. Bring your questions and get answers from the expert panel. They’ll also share practical insights and tips to help you: 📊 Leverage data analysis to support organization-wide goals 📈 Measure campaign effectiveness 🚀 Boost data-driven public affairs campaigns Save your spot at the link in the comments. #GovernmentAffairs #PublicAffairs #PublicPolicy #GovernmentRelations #PublicAffairsProfessional #PublicAffairsStrategy #Lobbying #Policy #ROI #Communications 

There’s still time to secure your spot for today’s exclusive “Ask Me Anything” webinar with communications experts from Rational 360. Don't miss this opportunity to get answers to your questions about demonstrating the impact of your work — TODAY at 1 pm ET. Uncover the strategies and tactics needed to unlock the full potential of your public affairs campaigns. Can’t make it today? Register anyway, and we’ll send you the recording after. 📅 Date: TODAY Tuesday, May 21st 🕑 Time: 1 pm ET / 10 am PT Save your spot at the link in the comments to get expert insights on ROI. #GovernmentAffairs #PublicAffairs #PublicPolicy #GovernmentRelations #PublicAffairsProfessional #PublicAffairsStrategy #Lobbying #Policy #ROI #Communications

"Measuring Value in Public Affairs: A Complex Challenge Public affairs demands a keen understanding of its tangible benefits. From influencing legislative timelines to impacting products and operations, the impact is often hard to quantify. Below are four means you can use to measure value: ✅ Revenue Created: Highlight instances where advocacy directly leads to financial gains. ✅ Costs Avoided/Reduced: Document strategic actions that mitigate potential financial losses. ✅ External Stakeholder Satisfaction: Utilize surveys to gauge perceptions of your company’s reputation and efforts. ✅ ROI: Calculate the financial return on public affairs activities. 🚨 Remember: Simply measuring impact and value is not enough. You must effectively communicate these findings to your team and stakeholders. Demonstrating value in public affairs is as much about strategic communication as it is about strategic action. Follow us for expert insights from top lobbyists. #GovernmentAffairs #AdvocacyAcademy #Lobbying #PublicAffairs"

“Information silos are serious business for a corporation, especially when those decision makers were once skeptics to begin with, but now only consume information from the sources they trust. The sheer number of sources makes it even harder to get your message directly to those hard-to-reach people.” Learn how to reach critical decision makers in Joe Farren’s recent blog “The Brave New World of Public Affairs” here: https://lnkd.in/enCaG97a

The next Expert Exchange is right around the corner, featuring communications experts from Rational 360. Too often, public affairs pros working to make a difference on the policies that matter most face a difficult balancing act: running a high volume of complex campaigns while trying to measure the ROI of that work. 🏃 Don’t let the never-ending hamster wheel of running multichannel campaigns keep you from showcasing your results—and scaling the campaigns that make the most impact. 📅 Join us on May 21 for an interactive "Ask Me Anything" webinar for tips on working smarter, not harder, with integrated public affairs strategies that unite your communication, policy, and business goals—so you can better showcase your impact. 🎙 Chris Golden, Kesi Lumumba, Bryce Ballard, Khadija Butt #GovernmentAffairs #PublicAffairs #PublicPolicy #GovernmentRelations #PublicAffairsProfessional #PublicAffairsStrategy #Lobbying #Policy #ROI #Communications

Government entities have unique needs regarding communications strategy, crisis handling, and developing and deploying digital campaigns. Our seasoned consultants with over 30 years of experience can help with these needs and any public affairs issues you may have. https://lnkd.in/dfPEixS #GovernmentConsulting #CrisisManagement #ConsultingServices #GovernmentRelations #PublicRelations #StrategicCommunications #PolicyAdvisory

Great advice from last week's policy workshop with Showrunner Communications: "When you are sharing your research with policymakers, keep your research message simple and authentic and think about your audience!" More from Mark in the Autumn...

Management buy-in is crucial to achieve success in Public Affairs. But that is easier said than done! Many departments are competing for C-level attention internally. So this is the theme of this week's special edition of the Public Affairs Engine blog, as we are now 2/3 through this Public Affairs myth-busting experiment. In the blog I provide some context on the challenges in getting management buy-in for Public Affairs as well as a framework to approach this if you are experiencing that Public Affairs is underperforming or not being valued in your organisation. In the blog I cover: 👀 What is crucial for getting management involved 👀 What characterizes companies with management involved in Public Affairs 👀 Why management participation in the Public Affairs activities is not always just a net positive for the Public Affairs team 👇 https://lnkd.in/ePExcHVv #publicaffairs 

The 2024 Global Communication report, “The Balancing Act” breaks down industry research on stakeholder fluency and the issues organizations face when communicating with stakeholders. The first step in the balancing act is to gauge stakeholder expectations. For PR professionals, our research found that only 16% felt that the country was headed in the right direction. Politics also plays a factor in the country’s direction, and our research found that Democrats were more positive across the board. But, Republicans had a more negative view of the country’s direction. Read more about our research to gauge stakeholder expectations and more in our report here: https://lnkd.in/eGGDWxK

📣 At RCG, we believe a solid public affairs strategy is key to aligning your organization's interests with stakeholders who influence policies and legislation. 🎯 To get you thinking about your strategy, here are three key tactics you should consider: 1️⃣ Economic Impact: Regularly share your organization's positive local contributions with legislators to stay on their radar. 📊 2️⃣ Stakeholder Engagement: Keep stakeholders informed and valued. A well-organized contact database aids in prompt engagement. 👥 3️⃣ Consistent Messaging: Maintain a steady communication flow and key messaging. Tailor your communication to each stakeholder and ensure alignment through a messaging approval process. 📝 These three tactics are crucial in your journey to influence policy changes. Stay tuned for more! 💡 #publicaffairs #economicimpact #stakeholderengagement #consistentmessaging #rcgcommunications #communicationstrategy #publicrelations #industryinsights #strategicplanning #trendmonitoring