Chris Detert’s Post

Personal Branding is not just a trend, It is a necessity. Remember, personal brand is a reflection of who you are and what you stand for. In other words, it is what people say about you when you're not in the room. It's your reputation and your story. So, invest in it, nurture it, and let it shine. #Personalbranding #Professionaldevelopment #Successmindset

The Cannes Lions International Festival of Creativity has unveiled its annual State of Creativity Report, capturing the perspectives of 3000 marketers and creatives in a comprehensive survey of today's creative environment.   The study sheds light on the dynamics of both internal and external relationships, highlighting significant disparities in how brands perceive the agency-client relationship compared to their agency partners. Whether you’re on the brand side or agency side, junior or executive, this report serves as a comprehensive guide offering actionable insights to help navigate potential pitfalls and implement effective strategies across your organization.   Click here: https://bit.ly/3PwSiNx to access the full report. #cannes #canneslions #stateofcreativityreport #creativity #survey #brands #agencies #communication #report

Cannes Lions International Festival of Creativity #Day2 A lot of walking, lot of inspirational talks, lot of FOMO feelings 😅 Day 2 was about BRAVERY. Don't be scared, be creative (but remember, it's just not only that). 1) McDonald's and E.L.F. BEAUTY (completely different companies) shared how connecting with their fan base (and not focusing on the 'haters'), co-creating with them and really joining the conversation, was key to their success and fueled highly successful campaigns based on true insights. 2) Mark Ritson's first ever Cannes talk 'Creative is not enough' - to be really controversial with all the other talks. In summary, #creativity it is a vital factor for communications, but there are so much more other elements when it comes to marketing effectiveness. From the importance of market orientation (diagnosis), to having a proper positioning and a clear understanding of who your target is (strategy) right through to the fundamentals of 4Ps tactics. With the amazing #TeamBayer #BayerCannesRoar Daria Costantini, Kelly Davies, Christian Galvez, Maria Cristina Sarmiento, Philipp Schuster Bayer | Consumer Health

Well worth the wait y’all!!! If you haven’t already… please do dive into The Creative Report of the year! Simon Cook and Team - I’ve been patiently waiting for it. Cannes Lions International Festival of Creativity Lions has celebrated creativity for 70 years, and this year, a few things standout to me: 1️⃣ We are truly shifting towards genuine and authentic connections in marketing. It's not just about the bottom line; it's about meaningful conversations. 2️⃣ Inclusion - representation from all corners of the globe and brands of all sizes. 3️⃣ Emphasis on brand "heritage" - What's your story, and what makes you unique? 4️⃣ Connect and STAY connected for a lasting impact. Let's keep the conversation going y’all! 🌟 #CannesLions #Marketing #Data on.lions.co/lcr2023

Why Club Colors? It's simple. We align with brands like SanMar, and people like their fearless leader, Jeremy Lott, who know their "why", believe in doing good around the world, and put values above all else. Premium products will be sourced..., and solutions will be made...but feeling great about the who, what, and why makes all the difference in the world... Check out In The Club - Powered by Club Colors hosted by ☘️John Morris☘️ to learn more about the partnerships that make partnering with Club Colors a lock for an inspiring brand experience!

Susan Magrino & Mary Blanton Ogushwitz's Key Cannes Takeaways, Part 1 💡 After four days on the ground at #CannesLions, we can’t help but have a ton of takeaways and learnings to bring back to our team for exploration and implementation. So, let’s start with three big ones that continued to show up at a macro level throughout the week.    1. BRAND: Brand is everything. We learned that practices change, but principles endure. Build and strive to work with brands that people or your team would miss if they were to disappear. 2. PEOPLE: Investing in employees, trusting your audiences, and building communities - all people-centric concepts - are critical. At a festival where conversations of AI were everywhere, thought leaders went out of their way to stress how important humans are to all aspects and transactions for brands. 3. CREATIVITY: Creative and many creative tactics will be automated…creativity never can be. Continue to seek out and work with people who prioritize the ways in which brands can grow not only through tactics, but through creativity. Stay tuned for Part 2 next week where we share the biggest tactical takeaways for Marcomms & PR Professionals! #TopPRFirm #ThoughtLeadership #IndustryKnowledge #AlwaysLearning Cannes Lions International Festival of Creativity

Made my Cannes début 👀 Attending Cannes Lions felt a bit like stepping into a parallel universe. One where climate change doesn’t exist, where ‘Amazon’ refers to the brand instead of the forest, and where watermelon isn’t the symbol of Palestinian liberation but the flavour of a mass-produced lipgloss. Cannes is the biggest advertising festival in the world; a shrine to an industry worth $733 billion. It’s a strange and discombobulating place to be an activist… but I believe that these are the spaces where we need to be showing up in numbers. If I only speak to rooms of people who nod along, I’m probably in an echo chamber. And we won’t solve this crisis from inside one. Advertising shapes what we think about; it decides what’s aspirational, and manufactures our desires. It compels our behaviour. I can’t help but imagine what it could look like as a force for good. If instead of propping up destructive industries like fossil fuels, aviation, fast fashion, or mass-produced meat and dairy, it promoted a regenerative economy, which put wellbeing and nature ahead of profit? If instead of allying itself with influencers promoting consumption, it allied itself with activists fighting for justice? I met so many incredible people this week who want to be part of solutions — and who have a critical role to play. The climate crisis is not a logistical challenge so much as a cultural one; it’s a story we’ve failed to tell. As I shared on the main stage, we urgently need communicators and creatives. We need folks with these skills to not only sound the alarm, but show that another world is possible. Recording coming soon 🎥 Huge thanks to Piotr Lewicz from Cannes Lions International Festival of Creativity for making it happen! And to Danielle Cottrell for getting me stage ready 🙏 . . . . . . . . . #climatecrisis #climateaction #cannes #activism #action #speaker #business #sustainablebusiness #climateanxiety #leadership #publicspeaking #inspiration #marketing #media #advertising

I try to walk every morning as a way to center myself and prepare for the day. And I realized that when I return from that walk, I'm ready for pretty much anything that's going to come my way. So, ask yourself - what do I do to prepare myself for the day? What do I want to accomplish? What's preventing me from doing it? And how can I go through, around or over the obstacles in my way? As you start the week, please think about nominating someone for this week's Nice Guy/Gal Awards. Every Friday, I’ll share nominations for people who have been identified as nice guys (and gals). If you want to nominate someone, just shoot me a private message by 5:00 EDT on Thursday. There are only 3 requirements: 1) you have to be connected to the person you nominate 2) you can only nominate one person per week 3) you can’t nominate yourself 😀   If you want to provide a brief reason for your selection, that’s great, but it’s not a requirement. Let’s recognize people who make a difference simply by being nice. Have a great day, everyone. https://lnkd.in/gpHpPDq   #network #sportsbiz #people #niceguy #networking #sportsmarketing

💡Must attend webinar alert!! Kantar Brand Inclusion Index Webinar tomorrow August 8th. Building brands with an #inclusion approach is the right thing for your business and society besides it will give you competitive advantage and increase the value of your #brand. Valeria Piaggio will guide this session and offer a great understanding about what those more under-served value from brands that are doing it right for them. Register here: 👉https://lnkd.in/d5zvjsmQ #BrandInclusionIndex

CANNES CORRESPONDENTS | Cannes Lions International Festival of Creativity Day 4: Highlights from Our Correspondents 🌟 Welcome back to The Marketing Society's Cannes Correspondents coverage! Our team continues to bring you the latest insights, experiences, and inspirations from the Cannes Lions Festival of Creativity. If you can't be there in person, our correspondents have you covered. Siew Ting Foo In the midst of the AI turbulence and chaos affecting our world, it's easy for brands to get distracted from their core purpose. However, I was inspired by Patagonia's steadfast commitment to their purpose, showcased through their bold "Fashion is None of Our Business" campaign. The session concluded with a poignant quote from Vivienne Westwood: "Buy less, choose well, make it last." This message resonates strongly, especially with the new and next generation. Phoebe Barter Phoebe attended a talk with Jason and Travis Kelce at Sport Beach, which was a lot of fun and really interesting. They discussed authenticity in their podcast and the importance of psychological safety in fostering creativity. Jason Kelce emphasised that being creative requires a safe space and much of their good work comes from listening to their fans. He humorously noted that their demographic has shifted from big, hairy dudes to 12 to 14-year-old girls, highlighting the need to stay loyal to long-time fans while embracing new ones. Another session Phoebe attended at WPP Beach was "What Won and Why," which offered a great summary of learnings from this week's creativity winners. Key takeaways included the importance of true partnerships between clients and agencies, where roles blur, and the observation that work has become more balanced, human, and characterful post-2020. What a great week it has been at the Cannes Lions Festival! Thank you to our dedicated Cannes correspondents for sharing their insights and experiences. We hope everyone had an inspiring and enjoyable week. Stay tuned as we continue to share any additional insights from our team. Have a fantastic weekend! #CannesLions24 #CannesLions #festivalofcreativity #creativity