Chris Arning’s Post

For post #2, we'd love to share the agency's philosophy: "Advocacy’s definition is broadening. The culture of product information and traditional ambassadorship is giving way to a larger discipline of communication. Jago strives to translate every client’s brand essence to its desired audience through the language of memorable experiences and cultural understanding." It can be tough to write shorthand on a subject about which you could talk for days and days. After all, Jago is, at its core, an advocacy company. For a long time, advocacy was a floating department somewhere between sales and brand, typically centring around the delivery of product education to the trade. We see it growing as a strategic discipline of marketing, and that guiding the transition from casual consumer to loyal advocate is a crucial tactic for any lifestyle brand. Couple this understanding with an impassioned insight into culture, art and design, and you have Jago Creative. #jago #jagocreative #drinks #agency #advocacy #strategy #marketing #cocktails #creative #cocktail #wine #beer #spirits #education #brandstrategy #art #music #newpage #travel #joy #mixology #london #global #communication

~~ CREATIVE THOUGHT PARTNERS ARE CRUCIAL ~~ Discerning creativity is a game-changing strategic advantage. In fact, ad legend Dave Trott is fond of saying "Creativity may well be the last legal unfair competitive advantage we can take to run over the competition." That's right. Sometimes, to do your most imaginative work, you need a great, creative thought partner. For me, Jonathan Sanborn is one of the best. I spent Monday and Tuesday holed up with him in Wilmington NC working on the beginnings of a super-secret-and-oh-so-awesome project that a SUBLIMITY client is going to absolutely love. And - most importantly - their audience is going to love it too. We need to apply discerning creativity to audience experiences in a big way. And if working on it with a creative thought partner means constant belly laughs till your gut hurts, then all the better! Jonathan also generously gave his time to our spring Wonder Camp in Charleston SC, and he provided tremendously important insights for our global clients from his years living and working overseas. Join us at our next Wonder Camp, Oct 16-17 in glorious Carefree AZ and develop killer creative concepts for your own organization. Creating amazing experiences that enchant new audiences and reenchant current audiences is the crucially strategic skill we all need to be learning now. That's why we created Wonder Camp. Sign up link is in the first comment - see you there! ~~~~~~ #humancentered #reenchantment #experiencedevelopment #nonprofitmarketing

We are co-founders and we’ve only met in person 3 times, twice before we incorporated. What’s your co-founder's story? The First Time: Adi had just joined Beckon Ice Cream as a remote employee, and after a few months on Google Meet, we had a big shoot in Minnesota. We shared a room at a Best Western and spent a lot of time in the sun together. Happy to confirm: neither one of us snores. The Second Time: For National Ice Cream Day, we hosted a tailgate popup in at the Greenway in Boston. Since Karli was living there at the time, Adi stayed there for almost two weeks. The best part? Karli’s roommate had just moved out and took all her furniture. All we had was a couch and a blow-up mattress.   The Third Time: AFTER incorporating our business and becoming legally and financially bound to each other, Adi flew to New York and we spent a week together working, doing our photoshoot, and simply spending quality time together. #cofounders #storytelling #brandstory #founderjourney #cofounder #missiondriven #smallbusinessowner #smallbusinessmarketing #smallbusinessstrategy #smallbusiness #femalefounders #femaleentrepreneurs #femaleempowerment #womenownedbusiness #womeninbusiness #womenempowerment #womenentrepreneurs #marketingagency #smallbusinessowners #remotework #remoteworking #remoteteam https://lnkd.in/gfTxgRbZ

Driving the 1.5 hours back and forth yesterday for a Philly Ad Club event, I was a little nervous to get so far out of my cozy little safe space. Not just out of my house, but out of my city. With real people. Who I don't know. And have to like... talk to. And despite my ability to chatter incessantly on calls with my team and our clients, talking to strangers is not my jam. (See my blog post on networking.) However, once again, I'm happy I did the hard thing. Being there gave me the chance to hear from the CMO of Athletic Brewing Co., a brand I've been following for a minute now as my love/fascination of the NA sector continues. Andrew Katz shared some great insights from the perspective of a founder-led company, hitting on so many of the tides we swim in at 51. The tightrope walk of long-term and near-term, and the importance of being *genuinely* mission driven. How to look outside your sector for inspo... it was all such music to me ears. I met some lovely people. I explored an adorable little town I'd never seen. And I scribbled almost two pages of notes that I can understand about 50% of reading through today. TL;DR - do hard things. Get out. Meet people. It's good for the soul. #brandstrategist #femalefounder #agencylife #businessstrategy #networkingainteasy

Embarking on the founder's journey, I've learned a valuable lesson: not every shiny opportunity is gold. 🚀 I've danced with the temptation of overextending my 'menu' and realized that saying 'no' can be just as powerful as saying 'yes.' In my practice, I've partnered with clients who've found themselves in a maze of strategic choices. 🗺️ Together, we've cut through the clutter to spotlight the options that truly align with their vision. Think of it as crafting a gourmet 'menu' that's meant to satisfy a particular palate – their business's unique taste. If you're standing at the intersection of too many choices, wondering which paths are truly yours to take, let's chat. 📲 I'm all about refining your options to create a strategy that pops and sizzles like the perfect dish in a chef's kitchen. 🔥 Reach out, and let's cook up a strategy that has your brand written all over it.

Who says work can be enjoyable? 🤷🏽 Team GORM, that's who 👋🏻 Here's our weekly recap - after one hectic week at GORM HQ 👀 Creative Production Executive Marcos Garcia: "This week I've been working on a very challenging project. I learned that even though it may require extra effort, you learn a lot along the way, and in the end, you enjoy the result twice as much." 🎉 Chief Operating Officer Beatriz Gómez Moreno: "This week, I took a moment to pause and reflect on my journey at GORM. I'm feeling incredibly fortunate for the team we have built. Each team member brings their unique strengths to the table, and together, our collective efforts are bringing GORM to where it stands today." 💙 The WideShot Programme Coordinator Ayesha Syeddah: "Work and fun aren't always put together in the same sentence. Don't be afraid to change how you work to catalyse more fun!" 💃🏻 Digital Marketing and Communications Excecutive Eilís Walsh: "This week I've enjoyed delving into research to understand what makes our community tick and how best we can support them with our services and it's reminded me how much I enjoy research and opening my mind to new knowledge." 📚 #WeeklyRecap #LearningAndGrowth #ProfessionalDevelopment #SocialEnterprise #TeamWellbeing #WorkCulture #Ireland #TeamSkills #DiversityInclusion #InterculturalManagement #InternationalTeam 

Join our next Virtual Coffee/Cocktail Conversation Lounge on Friday, 15th April at 7 am AEST. It's not just about sipping on your favourite brew or cocktail; it's about diving into the essence of who you are. It's a space where the spotlight isn't on what you do but who you are. In our lounge, we peel back the layers, sharing the hidden gems of our personalities, those tidbits that nobody knows about us. It's a platform for authenticity and vulnerability, where connections are built on a deeper level. We believe in the power of knowing, liking, and trusting one another. It's the foundation upon which meaningful relationships are built. Whether you're here to share stories, seek advice, or simply enjoy the camaraderie, our lounge is your haven. So, grab your virtual cup or cocktail, settle in, and let's embark on a journey of self-discovery, connection, and genuine camaraderie. Cheers to learning, growing, and building lasting bonds in our vibrant community! #virtualcoffeecocktailconversationlounge #virtual #coffee #cocktail #conversation #lounge #connections #trust #friendshoips #collaborations #buildingconnections #conversations #enrichedinsights #noboundaries #Interactions #momentsintime #memories #learning #culturalinteractions #diversityatitsbest #vcccl #virtualcoffeecocktailconversationlounge 🔗Click here for more: https://lnkd.in/gqD6_uiw

What are the costs of assimilation?  And how do you reverse it at work? It was an honor to share the stage with Benny Luo and Denny Tu at ADCOLOR Conference and Awards 2023 to answer Mimi Munoz’s potent questions. Benny told the story of his father, a Chinese immigrant and restaurant server who memorized the entire restaurant menu in one night after being ridiculed for not understanding the word Budweiser. 𝗔𝘀𝘀𝗶𝗺𝗶𝗹𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗼𝗳𝘁𝗲𝗻 𝗯𝗼𝗿𝗻 𝗳𝗿𝗼𝗺 𝗮 𝗻𝗲𝗲𝗱 𝗳𝗼𝗿 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻 from the pain of humiliation, discrimination, dismissal. Denny illuminated the clash of cultures between Asian "we" and American “me.” He encouraged everyone to practice “peacocking” even if it feels unnatural or uncomfortable. 𝗜𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗮𝘀𝘀𝗶𝗺𝗶𝗹𝗮𝘁𝗶𝗻𝗴, 𝗳𝗶𝗻𝗱 𝘄𝗮𝘆𝘀 𝘁𝗼 𝗽𝗿𝗼𝘂𝗱𝗹𝘆 𝗽𝗲𝗮𝗰𝗼𝗰𝗸 𝘆𝗼𝘂𝗿 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝘀 𝗮𝗻𝗱 𝘀𝘂𝗽𝗲𝗿𝗽𝗼𝘄𝗲𝗿𝘀. I invited leaders to 𝗲𝘅𝗽𝗮𝗻𝗱 𝗱𝗲𝗳𝗶𝗻𝗶𝘁𝗶𝗼𝗻𝘀 𝗼𝗳 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 to include more types of intelligence and forms of expression. Narrow definitions of excellence skinny the playing field for who gets interviewed, hired, promoted, and celebrated. 𝗛𝗼𝘄 𝗱𝗼𝗲𝘀 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗱𝗲𝗳𝗶𝗻𝗲 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲? 𝗜𝘀 𝗶𝘁 𝗯𝗮𝘀𝗲𝗱 𝗼𝗻 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗼𝗿 𝗽𝗿𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲? Does it breed more of the same, or drive true innovation? It’s time to unhide. Know what’s sacred and non-negotiable about who you are and what you believe. Get clear about how that serves your work. Gather the evidence to prove it. Thank you, Sean Choi 🫰 for co-hosting this important topic and for the photos. #ADCOLOR #DEI #assimilation #aapi #asiansinadvertising #breakbarriers #changemakers #knowyourworth #unhide #peacock

As we enter into the last quarter of 2023, it makes me think of the many companies who do annual performance reviews during this time… I recently spent a little time out in the pasture with our rescue goat, Fender, and just wanted to ask him, ““how are ya doing here at the farm?” He has quite the story of how he ended up here with us, Fender’s original owner was a 4H high schooler whose mother is a vet and dear friend. At the end of each 4H season the show animals are supposed to go to market, not sure why this is the policy, but it has to be tough. For this high schooler it sure was, and when the time for goodbyes came, with it a flood of tears—then came the SOS call to me! The call went something like this, “hey, I’m here with my daughter and she just can’t let Fender go to market. Can I throw him in the back of my van, bring him to the farm, and it’ll be our secret?” See picture for my response ☺️ As you start planning for your company’s upcoming performance reviews, make sure to take the time to see how your employee is really doing and how you can better lead them. If they are newer, take the time to see how they are adjusting to their position and how their past experience has formed the work star they are today. Be sure to check out our blog later this month that talks more about performance reviews. And as always, reach out to one of our expert recruiters if your company is searching for its next superstar. https://lnkd.in/g5C_Mv3c #peoplezest #performancereviews #multifamily #executiverecruiter #leadershipskills

🌟 Embrace Self-Promotion: Insights from Hannah Dempsey, VP Marketing at Jellyfish 🌟 We had the absolute pleasure of speaking with the inspirational Hannah Dempsey, who shared invaluable insights on the power of self-promotion. A few years ago, Hannah had the opportunity to participate in the Google #IAmRemarkable workshop, where she learned the art of advocating for herself. Through this experience, she realized that self-promotion isn't merely about showcasing our own achievements; it's about empowering others to do the same. By sharing our successes, we create a ripple effect of confidence and inspiration within our communities. 🌊✨ As the eldest daughter, she's always felt a natural inclination to support and uplift those around her. For fellow eldest daughters, you'll likely relate to this innate desire to nurture and guide others. It's ingrained in our nature to lend a helping hand and foster an environment of growth and encouragement. 💪🌸 So, let's shift our perspective on self-promotion. It's not about boasting or seeking validation; it's about recognizing our worth and paving the way for others to do the same. Together, let's embrace self-promotion as a tool for empowerment and collective success! 💼🚀 NumberEight Odeeo #SelfPromotion #Empowerment #WomenInLeadership #SupportEachOther #Inspiration #LeadershipDevelopment #EmpowerWomen