👜🍅 HEINZ x kate spade new york 🍅👜
From the farm, to your arm!
Today, we're excited to announce a delicious partnership between two iconic global brands - introducing the HEINZ x kate spade new york capsule collection!
The all-new line of 'condiment couture' includes limited-edition accessories and apparel just in time for summer and draws inspiration from each brand's signature DNA - featuring totes, pouches, small leather goods, ready to wear tees, footwear, keychains, phone cases and more.
The HEINZ x kate spade new york collection launches under HEINZ’s global creative strategy and is designed to deliver fans exciting and unexpected ways to showcase their "Irrational Love" for the iconic brand.
Ranging from $45 to $398 USD, the one-of-a-kind collection will be available at select kate spade new york stores, select department stores and wholesale locations and online at katespade.com in global markets including China, Europe, Japan, North America and Southeast Asia.
To learn more: https://lnkd.in/eNdaXXTj
Whether as a lever for innovation or as a means to unlock new marketing opportunities and brand partnerships/collabs, love seeing the versatility of licensing on full display as this is just the latest example of how we continue to make sure licensing is working as hard as possible for our brands at Kraft Heinz.
Cheers to the team, I work with some of the best and brightest - great work bringing this latest partnership to life!
Megan (Magnuson) Lang Lizzy Goodman Jacqueline Chao Maria Corral Jenna Thornton Alexandra Lieberman The Kitchen North America, Jodi Bogdanoff, Kyle Lerner
Brand Planner at Meta
3wThat is a tour de force of intricate interplay across many different forms of thought/expression/orientation/ubderstanding. If anyone asks for a chart, this is the chart you share. This is a digital knowledge masterpiece.