Christopher Chen’s Post

"When everyone is turning right, turn left." This certainly feels like what we're doing at Tickle Global. The chart below shows how display ad spend was the only channel expected to decline in 2023. It's clear that display is no longer considered as attractive as it once was, given issues such as ad blocking and banner blindness. But we should consider why consumers have become so apathetic towards display ads. As an industry, we have focused on volume and deprioritised the consumer experience (CX). As Mitch Joel says, "It’s hard enough to get consumers to sit through four TV ads in a row, so what did you expect to happen when you blast them with 15 ads on one page, all at once?" Consumers go to certain websites to engage with content, not ads. Right now, the CX is binary: either click or don't click. By clicking, you are taken away from what you've actually chosen to engage with, and this automatically creates friction between the brand and the consumer. At Tickle Global, we've created the space for consumers to engage with content whilst also expressing an interest in ads. We chose display as this is why many of the issues in Adtech persist, and we want to treat the root cause, not just the symptoms. We have solutions ready for CTV, OOH, Video etc., but strongly believe these channels' importance is limited unless we solve the bigger CX issues within the industry. Reach out to rishan@tickle.global to find out about how our technology has improved consumer engagement by 20x.

Self-service is the name of the game, propelling Wakefern toward scalability. This strategic move promises increased ad revenues, empowering advertisers with informed decision-making and leveling the playing field for visibility and performance enhancement opportunities #RetailMediaRevolution #ScalingWithStyle 💰#OSMOS

There’s been a lot of buzz around Connected TV (CTV) lately – and with good reason. Enterprise marketers leveraging CTV as part of a data-driven, multi-channel ABM strategy accelerate the buying journey from awareness to demand conversion by reaching accounts faster with multiple touchpoints. But where do you start? Register for our new virtual event to learn how to leverage CTV advertising in your existing ABM strategy to accelerate B2B brand building and demand generation strategies. Craig Ziemkiewicz, Director of Product Marketing at Madison Logic will be joined by special guest, John Arnold, B2B Principal Analyst at Forrester, to discuss: ◼ Why a holistic B2B brand and demand strategy is important ◼ What CTV is, how to use it effectively, and the best ways to target and reach B2B audiences through streaming devices ◼ How to measure CTV advertising programs for both brand and demand Learn how you can seamlessly combine your brand, demand, and ABM programs to drive awareness, build pipeline, and generate ROI. If you haven’t already, make sure to secure your seat today! #connectedtv #ctv #accountbasedmarketing #abm #b2bmarketing #b2bmarketers

What can help modern marketers boost their CTV ROI? Here’s what Amy Guenel, VP, Product Marketing at Nexxen has to say: https://ow.ly/CYlh50Q52aM #marketing #martech #technology #Nexxen

The Adtech space is booming as more consumer habits gravitate toward online experiences and cross-channel digital content consumption. Programmatic has become the backbone of media buying for many brands. Fostering connections and collaborations in these activations is the name of the game. It can’t be underestimated. In Adtech, this gives rise to new models that help brands maintain efficiency and speed. It’s also noteworthy to mention it enables industry players to enter the market more easily than ever before. On so many different fronts, Adtech is giving new life and dimensions to marketing. #Adtech #Technology #BusinessTransformation #Marketing #Advertising

CTV is one of the fastest growing ways to activate campaigns. But understanding the landscape and how to get the most ROI can be complicated. Let Machintel help you with your campaigns to drive demand and get the best ROI this year. Contact me - bryan.gissiner@machintel.com #audiencetargeting #audienceengagement #campaignoptimization #campaignmanagement #campaignsuccess #campaignstrategy

What can help modern marketers boost their CTV ROI? Here’s what Amy Guenel, VP, Product Marketing at Nexxen has to say: https://ow.ly/W87k50QgLRR #marketing #martech #technology #Nexxen

Over the years, Madison Logic has established itself as a leader in Account Based Marketing. Our Content Syndication, Display, and Social campaigns powered by ML Insights allow our clients to reach and engage with their target audiences at the right time across multiple channels, accelerating the buying journey and ensuring their brand stays top of mind. With the introduction of ABM Connected TV, or CTV, Madison Logic adds an exciting new channel to your ABM playbook. So, what is CTV and how does it work? Well, over-the-top media service, also known as OTT, streams media to viewers via the internet through devices like smartphones, tablets, laptops, and Smart TVs. No cable box, satellite, or antenna required. Think, Hulu, Pluto, Philo, or even the MLB TV app. Connected TV brings your 15 or 30 second ads to OTT, giving you a way to reach your target audience through the big and small screens they use throughout the day. But maybe you’ve heard of Connected TV before. What’s different about Madison Logic’s CTV? We provide enhanced targeting with market leading match rates. Our ABM CTV channel, like our other channels, offers measurable data through our Madison Logic Platform and reports, like account engagement, account reach, delivery and pacing, and more! Madison Logic CTV also allows you to take advantage of a multichannel ABM approach, which leads to unified activation and more touchpoints. Did you know that 90% of buyers ultimately pick a vendor from their day one list? Make sure you’re top of mind on day one by adding CTV to your ABM strategy. If you'd like to learn more about about ABM CTV, follow the link in the post below to join the "Strengthen Your B2B Brand and Demand Strategy with Account-Based Connected TV" webinar hosted by Madison Logic on Tuesday, October 10th at 12:00pm EST. Craig Ziemkiewicz, Director of Product Marketing at Madison Logic will be joined by guest, John Arnold, B2B Principle Analyst at Forrester. See the post below for your link to register.

Over half of marketers consider brand metrics like awareness and consideration having a larger impact on their marketing strategy than performance metrics like revenue and ROI, according to research by WARC. This stat is mind-blowing and reinforces the rise of CTV advertising. Shoppable ads, improved buying capabilities, and reporting make CTV a more viable performance channel over time. Don't overlook CTV as just another awareness channel. Both brand and performance marketers should take notice of its potential. Our clients are already seeing great success with CTV, and we're excited to continue testing it. Interested in learning more or working together? Let's chat! #ctv #digitalmarketing #consulting

In today’s hyper-competitive landscape, it’s no longer enough to get in front of in-market accounts. You need to secure your spot on a buyer’s shortlist before they enter the buying cycle to succeed. Connected television (CTV) provides an opportunity to get in front of decision-makers at the top of the funnel before they begin the buying process to ensure you stay top-of-mind from day one. In our new virtual event, Craig Ziemkiewicz, Director of Product Marketing at Madison Logic will be joined by special guest, John Arnold, B2B Principal Analyst at Forrester, to discuss how to leverage CTV advertising to accelerate B2B brand building and demand generation strategies. Join us to learn: ➡ Why a holistic B2B brand and demand strategy is important ➡ What CTV is, how to use it effectively, and the best ways to target and reach B2B audiences through streaming devices ➡ How to measure CTV advertising programs for both brand and demand Learn how you can seamlessly combine your brand, demand and ABM programs to drive awareness, build pipeline, and generate ROI. Secure your seat today! #abm #accountbasedmarketing #b2bmarketing #b2bmarketers #connectedtv #ctv