🌊 🌞🌴What an Unforgettable Cannes Lions 2024! We had a wonderful time at the Cannes Lions International Festival of Creativity 2024, connecting with industry experts and catching up with partners and friends. Five days filled with good drinks, amazing events, and even better people. Our journey kicked-off with an incredible start at the Infillion Café where we co-hosted a happy hour with Infillion. The happy hour was an absolute hit, filled with amazing conversations, delicious cocktails, and fantastic company. A huge thank you to everyone who joined us at the Mondrian Cannes! 🥂✨ The day after, we hosted an insightful panel on the ROI of Openness at the Haven by HUMAN. We dove deep into how transparency can supercharge a publisher's performance and ROI, featuring industry leaders who shared their invaluable insights. Big thanks to Dayna Moon, Head of Customer Success, Beeler.Tech, Geoff S.. VP, Strategy, Media at HUMAN, Michael Racic President at Prebid.org, Saiful Ahmed SVP AdTech Global Investment, Omnicom Media Group for their valuable contributions. Tal Shaked | Rebecca Marcussen Ohana | Mika Zemell Rise #canneslions #creativity #Transparency #ROI #networking #programmatic #risewrithus
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🌟 Excited for Cannes Lions? So are we! 🌟 Join us in just a few weeks to explore the future of martech. Let’s connect and chat about how our cutting-edge solutions can elevate your marketing today, tomorrow, and beyond. Make an appointment with us! 🚀 #CannesLions #Martech #MarketingInnovation
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🌟 Excited for Cannes Lions? So are we! 🌟 Join us in just a few weeks to explore the future of martech. Let’s connect and chat about how our cutting-edge solutions can elevate your marketing today, tomorrow, and beyond. Make an appointment with us! 🚀 #CannesLions #Martech #MarketingInnovation
Zeta Global | Meet with Zeta Cannes Lions 2024
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In today's digital world, measuring ROI is more challenging than ever. Join Nielsen and Lyft at Cannes Lions next week for an eye-opening discussion on capturing the full value of advertising. Learn how to map ROI from the first ad impression to the final purchase and drive tangible results for your business. 🌟 Request your invite today—space is limited! #CannesLions #AdvertisingMetrics #MarketingSuccess
Unlocking ROI: The power of full funnel metrics
events.nielsen.com
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Many #AdTech and business media have shared #Cannes takeaways in the last two weeks. We loved reading all of them and decided to share the diverse ideas of our industry’s top-notch reporters in a single write-up. In a new post, we share a Cannes media roundup with key topics and takeaways covered by AdTech journalists. The highlights: 🔶 AI shifted from an emerging trend to the new reality advertisers and marketers must embrace (according to Ad Age, Digiday, The Drum, Fortune, EMARKETER, and The Wall Street Journal). 🔶 AdExchanger, InternetRetailing, and NewDigitalAge noted that retail media dominated La Croisette. 🔶 With the Olympics around the corner, sports were an important conversation in Cannes. The Current and The Media Leader took a closer look at these discussions. 🔶 The future of online publishers is uncertain, according to observations by Axios and AdMonsters, but there’s hope. Thanks to all the reporters who covered the week in Cannes with amazing detail and insight at an impressive speed. 📌 Check out our review media recaps: https://lnkd.in/d4zvgGYw #cannes2024 #canneslions #adtechmedia #xenoss #adtechevents
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In today's digital world, measuring ROI is more challenging than ever. Join Nielsen and Lyft at Cannes Lions for an eye-opening discussion on capturing the full value of advertising. Learn how to map ROI from the first ad impression to the final purchase and drive tangible results for your business. 🌟 Request your invite today—space is limited! https://bit.ly/3RdkN3p #CannesLions #AdvertisingMetrics #MarketingSuccess
Unlocking ROI: The power of full funnel metrics
events.nielsen.com
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In today's digital world, measuring ROI is more challenging than ever. Join Nielsen and Lyft at Cannes Lions for an eye-opening discussion on capturing the full value of advertising. Learn how to map ROI from the first ad impression to the final purchase and drive tangible results for your business. 🌟 Request your invite today—space is limited! https://bit.ly/3RdkN3p #CannesLions #AdvertisingMetrics #MarketingSuccess
Unlocking ROI: The power of full funnel metrics
events.nielsen.com
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Is your ad budget ready for digital’s rapid evolution? Discover key insights with Nielsen and TikTok at Cannes Lions. Learn how to measure success and understand your audience in a shifting landscape. https://bit.ly/4aU2nM6
Measuring success in a changing digital landscape
events.nielsen.com
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Is your ad budget ready for digital’s rapid evolution? Discover key insights with Nielsen and TikTok at Cannes Lions. Learn how to measure success and understand your audience in a shifting landscape. https://bit.ly/4aU2nM6
Measuring success in a changing digital landscape
events.nielsen.com
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PLOTTING THE EFFECTS OF DISRUPTION: CHARTING THE NEW MEDIA ECOSYSTEM https://lnkd.in/er8UE6nS Where are the audiences? Where is the opportunity? And where is the money going? If you want a global view of the media market, and predictions which are bold, insightful and thought provoking, this is a great session. More in https://linktr.ee/ESHAPTV hashtag #Media hashtag #Entertainment hashtag #Disruption hashtag #Global hashtag #Map
Plotting the Effects of Disruption: Charting the new media ecosystem
ibc.org
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The Cannes Lions International Festival of Creativity is quickly approaching and we’re excited to return! What do you think will be the top trend at this year’s festival? 🦁 Here’s what we’re watching: 🤖 GenAI Readiness 💰 The business value of personalization ✍ The rising influence of the creator economy 💪 The power of connected communities to drive change ⚙️ The CMO as the catalyst in a cross-functional landscape Discover how each trend is shaping marketing and beyond. 👇 https://deloi.tt/3RpMplY
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VP, Product
4wthanks for having me join Chen Shalit!