Chase Media Solutions’ Post

✅🖥️ DIGIDAY (6/14): “Digiday understands the DSP’s marketplace quality team disagrees with Yahoo’s approach to labeling in-stream ad inventory; rather, they interpret its definition as more akin to “accompanying content”–ad inventory that is less desirable for media buyers–under the latest guidelines. Meanwhile, execs on the opposite side of the negotiating table maintain that The Trade Desk’s interpretation of the latest standards is overly restrictive, despite this delta, both parties’ expressed an ongoing desire to reach an agreement. The industry’s largest independent demand-side platform began notifying media buying teams of such concerns and stating that it would cut open marketplace access to Yahoo’s video inventory if the issue were not resolved by June 17. Furthermore, if the dispute runs beyond the initial deadline, it will further disable access to all of Yahoo’s video inventory, including via private marketplace deals, on July 1, according to emails reviewed and verified by Digiday.” ⬇️ #streamingtv #newfronts #ctvadvertising #dsp #canneslions #upfronts https://lnkd.in/evX3h3az

Sponsored Display introduces bid recommendations for video creatives. Advertisers can optimize video creatives to enhance campaign performance. Registered sellers or vendors in North America, Europe, the Middle East, or Asia Pacific can benefit from this feature. This presents a great opportunity to improve advertising campaigns with relevant bid recommendations for video creatives. #amazon #amazonppc #amazonadvertising #amazonads #SponsoredDisplay #AmazonTips #BetterAMS

Global ad spend is set to skyrocket, topping $1 trillion for the first time ever in 2024. 💰 🔍 A new study from WARC reveals that this growth is driven by the 'big five' tech firms - Alibaba, Alphabet, Amazon, ByteDance, and Meta. Together, they're expected to take over half of global ad spend this year. Dive into the full report for more insights on the future of global ad spend. Link in comments. 📚🔗 #YouCanWithPecan #Advertising #DigitalMarketing #SocialMedia #MarketingMixModeling

Brands and agencies worldwide choose Rakuten Advertising for unparalleled expertise. This article provides a link to earn $25 on Rakuten. This will guide you through the platform where you can earn cashbacks by shopping online #healthylife #workoutathome #AffiliateMarketing #amazon

How did Grab defeat Uber to completely take over the South East Asia market? We discuss this brand war plus two other unique ad campaigns in tomorrow’s Chitthi. Chitthi fam, see you at 11am sharp! Rest of you, join the fam here: https://lnkd.in/gu9BUi4k This will be fun. #thechitthi #madovermarketing #advertisingandmarketing #business #strategy #grab #uber #asia #advertising #marketing #brands #socialmedia #digitalmarketing

What does an effective CMO look like? The purpose and remit of the CMO role at mobile-first companies has always been a complex maze of competing motivations. Direct response advertising dominates mobile, but the reach of mobile, the ease with which consumers can install mobile products and become users, and the breadth of the freemium model intersect to create a phenomenon wherein the most successful mobile-first products own brands that benefit from a vast amount of organic discovery. https://lnkd.in/gusfVTz

#Uber #Advertising: Die nächste Stufe von #RetailMedia: https://lnkd.in/dqnY7dgR a) #Highlight #Stories:   1. #UberEats advertising allows #restaurants to influence #food #purchase decisions when users are hungry and undecided (2nd order: increased #order variety and volume; 3rd order: more diverse restaurant #partnerships)   2. Uber is expanding to #retail #delivery, unlocking new advertising #verticals like #CPG #brands (2nd order: increased basket sizes; 3rd order: new r#evenue streams)   3. Uber envisions the car as the "next big living room" through in-car advertising and entertainment (2nd order: new ad inventory; 3rd order: changing #ConsumerBehavior in transient locations) b) #KeyMetrics:   1. 2 minutes of #user #attention per 20-minute Uber #ride   2. 8 hours per week for the average #American spent in a #car    3. Over 500,000 #advertising partners on the Uber #platform   4. Uber available in over 70 #countries    5. Over 150 million monthly active Uber users #globally c) #Recommendations:   1. Leverage Uber's first-party data for personalized, #ContextualAdvertising    2. Combine #branding & #awareness #ads during rides with transaction/conversion ads on Uber Eats   3. Invest in emerging "#mobility #media" ad offerings like in-car #tablets and journey #TVs d) Funny tidbits:   1. Recounting the "logout page" being a prime ad spot when checking #email via #web #browsers   2. Referencing being in #SouthAfrica recently and using Uber to get to vineyards   3. Joking about returning "home" to present in #German about advertising

In light of the recent news of Forbes and use of paid traffic and secondary websites, I wanted to invite any buyers and advertisers to come and speak to some of the great publisher and publisher networks in the ecosystem. Publisher Collective and our friends Venatus ,IGN Entertainment, Future, Gamer Network,and Valnet and many more. We all represent unique, scaled, premium inventory in the gaming space - with a vast number of unique users and quality viewable ads in what is one of the fastest growing sectors in digital. In addition - many of us, will use 1st party data, will offer 100% transparency in reporting, will be prepared to share the source of the traffic, as much of it is either search or returning visitors. We all have direct sales teams who you can meet and look in the eyes when agreeing a direct deal or a deal to be delivered programmatically. So cut out the middle lot - have some direct conversations and see your budget spent transparently without the smoke and mirrors and excessive tech tax. Not only will you support premium publishing, but you will ultimately get better value of money, and you may even get what ever the equivalent of a 'martini lunch' is!

Digital advertising isn't just bouncing back; it's propelling us into a new era of growth and connectivity. Amazon's remarkable 27% growth in its ad business and the expected 10% jump in global ad spending in 2024 are more than numbers—they're a testament to the resilience and potential of digital platforms. As we embrace this digital renaissance, let's seize the opportunity to innovate, connect, and thrive. The future is bright, and together, we can make it even brighter. #DigitalAdvertising #MarketGrowth #Innovation #FutureIsDigital

How much ad spend should you allocate to each ad type? Ever wonder if you have missed opportunities The bellow allocation is the general best practice 👇 Sponsored Products - 70% Sponsored Brands - 20% Sponsored Display - 10% However these are general guidelines. You also want to make sure you're taking into account performance and product lifecycle. I'm breaking it all down in our Tuesday newsletter. Make sure you're subscribed so you don't miss it! Link is in my profile (Or comment "ad type" and I'll send you the link) #amazonfba #amazonadvertising #amazon