Chase Media Solutions’ Post

Where I try to explain how we measure (excess of) media power in the Media Pluralism Monitor #media #mediaownership #mediamarket #whoownsthemedia https://lnkd.in/dX6xrTZ8

What can we anticipate this year for media agencies? Steve Bignell, UK CEO of our trading arm, PMX, participated in a roundtable alongside fellow media leaders, hosted by Campaign UK. During this session, they delved into notable advancements from the past year, discussed challenges, explored emerging trends, and assessed growth opportunities for the upcoming year, such as the impact of AI. Steve believes that the ecosystem is "becoming more complex for agencies" and it’s "how you navigate that and offer realistically best-in-class services across lots of different and evolving areas, like commerce." More here: https://lnkd.in/eP9bNvm4

A little #LocalMedia #GoodNews this week! "It’s encouraging to see that local media professionals have such a positive outlook for their digital business, despite many challenges navigating the ever-changing digital landscape. It will be interesting to watch how continued digital transformation, advancements in AI for content, advertising and operations, and the upcoming election impact the local news business, which we expect will continue to play a vital role in communities across the country.” - Fran Wills - Local Media Consortium Take a peek at a positive revenue outlook from a recent Local Media Consortium member survey below and get more details on trends in the release - https://lnkd.in/g_3uaF52

Karel Wegert, CEO, Media Experts recently sat down with National Post, Inc. to discuss the evolution of attention and its impact on the media landscape. "The challenge for advertisers in general is not just about (reaching customers) at the right time with the right message, it’s making sure they notice it and that they remember it." Read the full article here: https://lnkd.in/eeXai8h3

The Power of Media Navigating propaganda in the business world has never been more critical. In today’s digital age, the influence of the media cannot be underestimated. Across the western world, there is a growing consensus that many media outlets can be deceptive and misleading, often pushing out fake narratives and propaganda. Having an awareness and understanding is crucial for the business community. Why It Matters: Shaping perceptions the media can shape public opinion and influence consumer behavior, impacting our brands and market dynamics. Creating opportunities, accurate information is vital for spotting trends and seizing opportunities. Misleading narratives can lead us astray. Protecting Reputations, businesses must remain vigilant to protect their reputation against false narratives that could damage credibility. Actionable Steps: Critical evaluation, always question the sources of your information. Seek multiple perspectives to form a well-rounded view. Fact-checking, utilise fact-checking resources and tools to verify information before acting on it. Educate your teams ensure they are aware of the potential for media bias and are trained to recognise and respond to it. Stay informed and vigilant, ensuring that media propaganda doesn’t kill your opportunities. Together, as a team you can navigate these challenges and thrive in an increasingly complex media landscape. #MediaAwareness #BusinessStrategy #CriticalThinking #FactChecking #CorporateVigilance #StayInformed

We need a call for Transparency of Bias for Media organizations that have reached a certain scale. Biased reporting is okay and should be allowed as it is fundamental to free speech however we need an understanding and free market incentive towards unbiased reporting to counter the emotion-driven and opinion pieces of today that drive most of the clicks for news companies that get preferential treatment by the major platforms. #media #news

"A Report From the Media Front Lines"  A CMO Confidential Interview with Sean Peters, the Chief Strategy Officer of Publicis Media and CEO of Publicis Collective. He is the former COO of Zenith and leader of several of the industry's most diverse and largest media clients. Sean discusses the pressure on media agencies to drive outcomes, how to be a true "business partner," and the risks of measuring what can be measured versus what should be measured. Key topics include: the importance of creating a true "high-value data set" which includes media, creative, sales, and product; how marketers can fully understand what they get from media; and his belief that AI is likely going to make things worse if data inputs are flawed. Tune in to hear how his career has benefitted from "following leaders versus titles."  https://lnkd.in/e-RfwE3A Jeff Culliton Jennifer MilkSean PetersKip Knight Gary StibelLeesa EichbergerTom KirkJoseph Perello Carilu DietrichRichard SandersonMargaret Molloy 🙋♀️Seth MatlinsJack MyersCary Hatch Rishad TobaccowalaSally Henderson, your High-Stakes Leadership Mentor Maryam Banikarim 🗽🚕 ❤️Jeffrey Severts Sean Halter #cmo #cmoconfidential #ai #media #publicis #data

🎙 Listen in on two incredible marketing veterans - CMO Mike Linton and Publicis Collective CEO Sean Peters - talking shop on how #media agencies can be true business partners that drive better business outcomes with the intelligent use of #data, #ai and forward thinking. 💫 Don't miss Sean's thoughts on the potential pitfalls of AI and his advice to young professionals on shaping a successful media career. #comoconfidential #cmoinsights #leadership

🔉 Emerging media: The next big thing for marketers Swipe through to learn more about the five drivers for emerging media success. . . #onlineadvertising #advertisingstrategies #media #socialmediamarketing #mediaagency #marketing #digitalmarketing #marketingstrategy #mobilemarketing

Here's the latest AllSides media bias chart. Note that they also have a fact check bias chart. https://lnkd.in/geHatmmQ And here's left, right, and center perspective on the Israeli-Hamas conflict to see how differently the same story can be reported. https://lnkd.in/deAnffX2 This reinforces the importance of understanding the lens used by various outlets in their reports. #SpeakUp #goodgovernment #goodgov