What a great panel featuring insights from industry leaders, including our president, Rich Muhlstock at #CannesLions2024!
In partnership with Chase Media Solutions, Bloomberg Media gathered industry leaders in Cannes for our panel “Trust and the Future of Media.” Moderated by Bloomberg’s Chief Digital Officer, Julia Beizer, panelists Sharb Farjami, Tracy-Ann (Goodwin) Lim, Rich Muhlstock, and Lou Paskalis offered valuable insights on achieving a quality and trustworthy media ecosystem in the face of rapid innovation and competing business priorities. Muhlstock highlighted the role of first-party insights to help brands reach customers and added the imperative that it must “100% add value for the consumers,” enabling Chase's strategy to deliver money back to customers from the brands they love. "It will always be about what matters to them." Lim also shared the importance of bringing the right people to the table on organizational compliance when applying data & insights and ensuring everybody is empowered to uphold values. "If you give people a compass, they know which direction to go." Paskalis also highlighted the need for principles to connect to your corporate values, and the increasing need for “sharing horizontally around the organization” in order to maintain privacy for those whose data you are using. "If you get this right on principles, you're going to get this right on policy," he concluded. GroupM's Farjami said that “consumers now see data as a case of ownership” prompting more questions from them than ever. His view is that ultimately, consumers will interact more effectively in areas with “high standards of safety and viewability.”
