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Introducing the first-ever FutureBrand Consumer Index—a groundbreaking study of 100 undeniably everyday US packaged goods brands that exposes gaps between consumer expectations and brand performance. The Big Story? The consumer brand landscape is ripe for disruption! Despite relentless efforts, brands are falling short of their full potential, succumbing to a phenomenon dubbed "blandification". They miss key growth opportunities due to a lack of innovation, authentic connections, and meaningful experiences. This comprehensive study evaluates each brand's purpose and experience across 18 critical attributes, revealing which beloved brands are poised for short and long-term growth. Step into the results to step up your brand game. Download in the link. ➡️ https://lnkd.in/e7fQza79 #FutureBrand #ConsumerIndex #FutureBrandConsumer2024

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