Chartered Developments’ Post

How marketers can benefit from online co-working: a new blog post from The Chartered Institute of Marketing:

Context: what is marketing? Let’s start at the beginning. The best and most succinct definition of marketing I know comprises just 16 words: the right message to the right market at the right time and over the right medium. If business owners properly understood this and acted accordingly, I’d be out of a job overnight. Some observations: 1. The right time is always now, since people buy when they want to buy rather than when you want to sell. This is why your marketing should be constant and consistent. 2. The right message and the right market (or right person, in other words) are highly dependent on context and will likely be different for every business owner. They’re both critical to get right, but beyond the scope of this white paper. 3. The right medium? This is where most business owners run into problems. You should choose your medium so it’s easy to get your message in front of your target market. Who your target market is will influence the media you choose. The mistake most business owners make (and have likely been making since we climbed down from the trees) is choosing the medium out of convenience and shoehorning the rest of the marketing to fit. This has traditionally been exacerbated and encouraged by ignorant and even unscrupulous advertising salespeople whose job it is to sell advertising. Over the last ten years, this trend has become overwhelmingly more common and damaging with the rise and present-day ubiquity of the Internet and, in particular, social media. Meanwhile, if you want to take control of your sales and start reliably and predictably attracting the best clients and selling to them at vastly higher rates, fees, or prices your competitors will spit feathers over, then you'd do well to pay attention to what I say. Three ways to get my help: 1. Get the free Direct Mail Manifesto (https://lnkd.in/enbmd2Ug). 2. Get my book, M82 (https://lnkd.in/exsUAUnN). 3. DM me (only for the brave and serious). Alternatively... ignore me and keep struggling.

We can break down any marketing system into two separate functions: 1. Presentation. The medium you use to show the message to the prospect; and 2. Delivery. How you get the message to the medium. With any form of online marketing, paid or free, you own or control neither the medium nor the delivery channel. The former is the platform you’re using, and the latter is the Internet connection you use to access it. Whenever you rely on anything online, you are always at the mercy of a third party (even your own website is on rented space on someone else’s computer). Business owners aren’t so much resistance to offline marketing and sales as they’re oblivious to it. Let’s be clear you are an idiot if: 💀 You rely on any one free system or collection thereof to promote your business. 💀 You rely on any one paid system or collection thereof to promote your business. 💀 You don’t own your list of prospects, customers, and clients and have a diverse set of methods and media for adding to and maintaining them. 💀 And you’re a special kind of idiot if you do all this online and think you’re safe because you have a diverse set of media sending you leads. Because you don’t. You have but one: the data-pipe to your computer. Look… the Internet is just a communication channel. Yes, it’s fast, cheap as chips, and with a computer on each end of a data-pipe you can do some awesome things with it... but when it comes down to it, that’s all it is. Anything you can do over the Internet you could do with carrier pigeons and punched tape. It’s not a panacea. It’s not magic. And it certainly isn’t a business. And, by focusing on it and ignoring the profitable vastness of the offline universe, you’re not only leaving oodles of profits untapped, but you’re also perilously vulnerable to something over which you have no control: your Internet connection. Imagine... your entire business dangling by a single strand of glass or copper owned and managed by someone else. Scary, no? With direct mail the opposite is true. Not only do you own the medium and have complete control over it, but you can also own the delivery channel if you wish to (because there’s nothing to stop you hand-delivering mail). Look... if you want to take control of your sales and start reliably and predictably attracting the best clients and selling to them at vastly higher rates, fees, or prices your competitors will spit feathers over, then you'd do well to pay attention to what I say. Three ways to get my help: 1. Get the free Death of Social Media Marketing white paper (https://lnkd.in/e6B-prA6). 2. Get my book, M82 (https://lnkd.in/exsUAUnN). 3. DM me (only for the brave and serious). Alternatively... ignore me and keep struggling.

This week I begin taking you on a journey on one of my favourite aspects of #graphicdesign: #webdesign and #webdevelopment for #digitalbranding. #eccommerce is important for any business today given the high volumes of traffic internet-powered platforms provide. The potential to obtain free #marketing through the organic traffic a well-implemented #seostrategy can provide makes #digitalbusinesstransformation important. Such transformation begins with something as simple as having a corporate #website. This element of a company's #branding can provide significant #salesboost. Acuity Plus can attest to the impact its website, which I designed and developed, has had on the success of its sales and marketing efforts. https://lnkd.in/dU3MQmia #allanballportfolio #allansacuityportfolio #networking #inspiration #brandidentity #advertising #branddesign

Mental Health Day, a time to bloom with empathy, understanding, and support. Let's shatter the stigma and nurture mental well-being together. 🧠💚 https://lnkd.in/ePUdXNGx #idraacngo #awareness #psychology #psychiatry #YouAreNotAlone #SelfCareIsKey #mentalhealth

Brains are not just born, they are built... Brain development starts at birth and continues into adulthood. As a child encounters positive and negative experiences, their brain develops and changes accordingly. The Brain Story, created by the Alberta Family Wellness Initiative, the Harvard Center on the Developing Child, and the Frameworks Institute, explains the experiences that affect a child’s developing brain through the 6 ‘Sharing the Science’ segments you can dive into using the menu below. DID YOU KNOW THAT CHILDHOOD EXPERIENCES AFFECT BRAIN DEVELOPMENT? Our brains continuously develop from before birth and into adulthood but there are key ‘sensitive periods’ where children’s brains are more malleable, making them more susceptible to both positive and negative experiences ( https://lnkd.in/gPXm2-qg POSITIVE EXPERIENCES BUILD HEALTHY BRAINS! POSITIVE BRAIN Caring Relationships, Love, & Community Support NEGATIVE BRAIN Childhood Trauma, Neglect, and Abuse Although it’s beneficial to provide children with positive experiences as early as possible, our brains always have the potential to change and grow. It’s never too late to give a child or young person positive brain building experiences. POSITIVE EXPERIENCES BUILD HEALTHY BRAINS!

IMPORTANCE OF LEARNING HOW TO USE SOCIAL MEDIA TOOLS Mental Health and Community Support: While there are concerns about the impact of social media on mental health, it can also provide support networks and communities for those seeking help or connection. Political and Social Activism: Social media tools have played a significant role in organizing social and political movements, allowing people to mobilize, advocate, and bring attention to causes. Trend Analysis and Research: For researchers and analysts, social media can be a rich source of data on public opinion, trends, and consumer behavior. Overall, learning how to use social media tools effectively can have wide-ranging benefits, from personal development and connectivity to professional growth and societal impact. JOIN THE ONGOING TRAINING NOW WTH THIS LINK BELOW https://lnkd.in/dbMyTUTr Use this link to study and get a gold mine of digital tools all for free. https://lnkd.in/dRqGcQcU

New Post: 814: Parents Are People - https://lnkd.in/gxJMCjSe - What happens when you realize the people in charge don’t have the answers. Prologue: Guest Host Chana Joffe-Walt asks her kids when they first encountered adult fallibility. (8 minutes) Act One: A middle schooler really wants to trust the adults have her best interests in mind. But some of the most powerful people at her school begin to make that very difficult. (27 minutes) Postscript: In Israel and Gaza, children are directly facing the fact that the adults around them cannot protect them. (4 minutes) Act Two: Comedian Gary Gulman on a choice his dad made for him when he was[…] - What happens when you realize the people in charge don’t have the answers. Prologue: Guest Host Chana Joffe-Walt asks her kids when they first encountered adult fallibility. (8 minutes)Act One: A middle schooler really wants to trust the adults have her best interests in mind. But some of the most powerful people at her school begin to make that very difficult. (27 minutes)Postscript: In Israel and Gaza, children are directly facing the fact that the adults around them cannot protect them. (4 minutes)Act Two: Comedian Gary Gulman on a choice his dad made for him when he was seven years old. (11 minutes)Act Three: There are many kids who do not gradually discover that grown ups don’t have a handle on everything.  These kids already know. Miriam Toews’s novel, “Fight Night,” is about a nine-year-old named Swiv who takes care of her grandma and manages her mom’s mental health struggles. Even simple tasks can become complicated, like taking them both on the bus. (7 minutes)Transcripts are available at thisamericanlife.orgsource - TATANKA - TATANKA

ADHD prevalence in India, however, is much higher than global average. As the disorder can affect a person's everyday functioning even unit adulthood, children suffering from ADHD in India stand the risk of long term negative outcomes such as slow in education, impulsive speech and action, constantly fidgeting, excessive talking, easily distracted, being unable to sit calmly, unable to concentrate on tasks, interrupting conversations, heper active, lack of eye contact etc. Now-a-days, children are using mobile and other electronic gagets more hours due to lack of attention of their parents and result is children are suffering from Attention deficiate hyperactivity disorder. If you find such symptoms within your child, consult with the experts.