Such an important index for anyone close to the automotive industry! Gen Z are increasingly leaning on traditional dealers for consultation. I thought they were flocking to Carvana? For more, check out year three of the Dealer Transformation Index!
🚀 LAUNCHED: Our 2024 Dealership Transformation Index (DTI) score and related findings are live on our Insight Lab! Click below to check it out and to see a snapshot of the relevance of the traditional (automotive) dealership model to today’s car buyers, informed by our proprietary research conducted alongside The Harris Poll 🚗. #Automotive #ConsumerInsights #ConsumerResearch #Insights #Dealerships