Charlene Salter-Legend’s Post

IPLomania 2024 by Hansa Research: Dream11 was most recalled brand advertiser with 81% recall rate; followed by My11circle and Tata Neu Link in the comments Praveen Nijhara Hansa Research Group #mediabrief #HansaResearch #Dream11 #IPLomania2024 #My11Circle #TataNeu #marketing #research #television #media

2018—when our ALTN8 promo video hit the scene and #CGI was still waiting in the wings for its big break 🎥🌟 Now, #CGI and #VOOH are indispensable tools for content creation, powering campaigns for big-league brands. Their appeal? The convergence of creativity, technology, and #CrazyPossible opportunities. #TBT #Innovation #DigitalTransformation #PastProject #Project

This is the best-performing ad from Nordform, which has been running for more than a year. We aimed to demonstrate in a single lifestyle video how the modular belt can be paired with different outfits, all within a fun and engaging concept. How do you like it? #productvideo #ecommerce #ecommercemarketing #ad #videoadvertising #videoads

Today marks our first 2 years as 2Player. On 2.22.22, with crazy ambition and wild optimism, we set out to play with the world's best brands, production companies and agencies to create work that we loved with people we loved. Two years later, we are honored and humbled to have been entrusted with such unimaginable opportunities with some of the most innovative players in the game. Our world-class partners have always been Player 1. We are Player 2. 🕹️Brad Hall and I now prepare to push our START buttons simultaneously once again, ready for what's 2 come! #advertising #marketing #2player #experientialmarketing

This year has been an interesting one in terms of the pitch process within sport, we've won some big one's (more to follow very soon!) and we've missed out on a few. When we pitch at Yellow Panther, we go all in, we're big on visuals, we spend massive amounts of time wireframing, run R&D on best in class digital products, and then create prototypes. We're not just talking home screens, we go full throttle, I'm talking designs for everything from match centres, ecommerce, sign up, OTT players, athlete profiles etc. I've spoken to friends in the industry who say it's madness to do this much work without receiving a penny. But I'm hyper aware of where our business is, we're a challenger brand and I accept this. The sports industry is massively monopolised, I worked 12 years brand side and it's the same agencies that get asked to pitch time and time again. Therefore we have to go above and beyond when we're in the mix, show more desire and creativity than the others. The client will nearly always go for the agency that are the safe pick with the huge creds deck, I was that client and I did this. It's been interesting to see that a couple of the pitches we didn't win have recently launched their products and the design work is nearly identical to what we showcased. I could take the attitude of being pissed off but I don't, it means that the client loved our design work, they just wanted to pick the agency that is more established and longer in the tooth. It gives me belief that even when we lose a pitch, we're still winning. We're getting closer inch by inch, play by play. Today we are a challenger but someday very soon we will be established.

Introducing a new product is a momentous occasion, and at Reel Me In, we make sure it’s unforgettable with our top-tier product launch video services. Our team of creative professionals excels at crafting dynamic and compelling launch videos that captivate your audience and generate buzz. From conceptualization and scripting to filming and post-production, we handle every detail to ensure your product is presented in the best light. Our videos highlight your product's unique features, benefits, and value propositions, creating excitement and anticipation. Elevate your launch strategy, engage your target market, and drive conversions with our exceptional product launch video services. Let’s create a powerful first impression and take your product to new heights together. #ProductLaunch #LaunchVideo #NewProduct #ProductReveal #ComingSoon #ProductLaunchVideo #Introducing #NewRelease #Unboxing #LaunchCampaign #ProductShowcase #FirstLook #BrandNew #InnovativeProduct #ProductDebut

This week my #AdSpotlight goes to AUDI AG ‘s ingenious ad, where they cleverly showcased the key strength of their competitors while also positioning themselves as "the car that has it ALL” Key Takeout: Embrace differentiation! Instead of pretending your competitors don't exist or shying away from acknowledging them, embrace their presence. This can effectively helps to sell your own brand and emphasize the unparalleled value you bring to the table. Remember, it's not about being the only one in the game; it's all about standing out, sparking intrigue, and leaving your audience eagerly anticipating the unique experiences that only YOU can provide - Just my thoughts 💭 What’s your take on this Ad ? #Ad #Creativity #DisruptiveMarketing #differentiation #Audi

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If you'd like to hear from our new president about how XR Extreme Reach can add value to the advertising and creative industry check out this video taken at CES last week https://lnkd.in/gty3PipQ #creativeagency #brands #advertising