Channel Factory’s Post

When I was in college, I had to write a paper on what I could never morally work on in advertising. My answer? I couldn't ever imagine working in Tobacco or Pharmaceuticals. Today, 15 years later, I find myself grateful to work in the healthcare space. No, not just grateful. I find myself inspired to work in this vertical. As someone who is transgender, I've been refused treatment by my primary care physician. As a woman, I've had ER doctors blame an illness on what they called a presumed pregnancy. I've experienced firsthand just how much work needs to be done to drive change within healthcare and recognize that my own experiences, regardless of how outlandish they seem, don't measure up to the discrimination and biases so many other diverse communities have faced for generations. These experiences have made #DEI within #advertising a primary driver of the work I do and the recommendations I make. As advertisers, we are a part of #media that can enact real, impactful change. Our consumers deserve to be spoken to like they speak to each other. They deserve to be seen as they are. It's our job to make that happen, on behalf of them AND our clients. It isn't just the right thing to do. It's a necessary thing to do to drive client success in today's evolving world. It's why I was so grateful to be able to collaborate on this piece with other fellow members of Ad Age's The List in conjunction with Meta to discuss these important topics and ideas. One I speak to often is that we cannot view tactics dedicated to diverse audiences the same way we view other campaigns. As I say in the piece, “Often, campaigns targeting diverse communities don’t show ROI on the same timeline as those targeting more general audiences thanks to barriers to entry caused by inequity and access, thus slowing the path to purchase." Click below to read more from my colleagues and peers and, as always, thanks so much to Publicis Health Media for amplifying these important messages.

As consumer expectations evolve, brands and the companies behind them have become more visible in wide ranging social issues. In this edition of Ad Age The List CMO Playbook, Jenn Renoe, Director, Partner Direct and other industry thought leaders discuss how transparency and concrete business goals are the key to productive and enduring DE&I efforts across organizations.

ADVERTISING WEEK EUROPE is coming up! In ten days time the Advertising Week team will be opening up at 180 Studios with 100 sessions over 3 days in London. As ever The Marketing Society is delighted to be a partner (and as ever there are special benefits for The Marketing Society members ). I know how much work the team and the advisory council have put into this and I’m looking forward to being there. There’s a host of highlights to look forward to. Best of luck to those nominated for ‘The Future is Female’ Awards too. There’s a huge range of sessions from practical tips, to personal perspectives - it’s great to see that Javier Meza and Jane Stiller will be speaking and rather fun that Take That will be there😀 ——— I’m particularly looking forward to a punchy panel sharing stories of ‘The Connected CMO’ - it’s a discussion on the value of a connected C-suite. When we know many brands struggle to breakthrough ‘the sea of sameness’, this session will showcase and explore how to carve out a unique space in their market - delving into customer-centric approaches, building strong relationships with agencies and partners and the roles of data and tech and creativity. There’s a lot to cover. We’ll hear tangible tips and some real-life brand stories from: ⭐️Rachel Swift Chief Customer Officer at Tesco Mobile, ⭐️Jessica Myers, CMO at The Very Group, ⭐️Bart Michels Exec Board Director at MSQ (my old boss from Coke days) and ⭐️Rebecca Dibb-Simkin, CMPO at Octopus Energy. ——— Join us. Four super-smart marketing leaders with strong experience - and strong, helpful points of view on what has been effective for them and brands they’ve worked with. The challenge for me will be making sure we share as much as possible in our short, sharp and hopefully super-stimulating session. If you’re at Advertising Week London this year do let me know… and please do mark ✅Thursday 16th at 2.30 ✅ in your diary to join us for a great conversation for those interested in effective marketing leadership, what’s on the minds of CMOs and how to do things differently - and with impact. #inspiration #leadership #marketing

Media consulting plays a significant role in shaping public perception of a brand. By actively engaging with the media and delivering consistent messaging across different channels. This helps in building credibility and loyalty! #WeSpeakYourLanguage #mediaconsulting #BrandIdentity

💡Insightful research from Ipsos supports what I always say: clapping your hands might grab people's attention, but it's the story you tell that keeps them listening and leaves them wanting more. #branding #storytelling #brandloyalty #socialmediamarketing

The Visionaries is an initiative that recognises the leading lights who have transformed our approach to media, marketing, and advertising. Ahead of the Visionaries celebration, we asked advertising industry leaders to share their views on the impact visionary marketers have on brands, people and businesses as well as the necessary qualities a marketer needs to possess. Yatin Ram Balyan, managing partner and national head - media investments at Omnicom Media Group shares what he thinks are the most important qualities and values a marketer should have and showcase. https://lnkd.in/dVvx7jZj

Take Control of Your Brand's Reputation with ConsumerBuzz! 🛡️ Stay ahead of the game by monitoring mentions, analyzing sentiment, and tracking brand sentiment trends. With real-time insights, address PR crises swiftly and uphold a stellar online reputation. Trust ConsumerBuzz for proactive brand management! 👍 Visit: https://mybuzz.socian.ai #BrandReputation #PRManagement #ConsumerBuzz

As social media and short-form digital video take the lead in marketing priorities, the key to success lies in mastering ad campaign performance in user-generated content environments. In a world that thrives on virality, the question is: How can brands ensure both safety and results? Don't miss what's sure to be a riveting discussion with industry leaders as they shed light on their partnerships with Integral Ad Science (IAS) to provide marketers with the essential brand safety tools. Moderated by Kerry Flynn from Axios you'll hear from: 🌟 Yannis Dosios, IAS CCO 🌟 Deva Bronson, dentsu EVP of Global Brand Assurance 🌟 Jay Altschuler, Mastercard SVP of Global Media & Agency Relations Discover why marketers are doubling down on the digital ecosystem's largest platforms and gain insights into the future of brand safety technology in the world of social media: https://bit.ly/3tAYtI2

In the competitive arena of business, strategic advertising is the key to leveling the playing field against industry giants. At Turner Family Information Co LLC, we understand that winning through advertising isn't just an option; it's a necessity to compete effectively. By discerning the correct avenues for advertising, you not only amplify your brand but also position yourself among the big players in your field. It's about creating a compelling narrative that resonates with your audience and distinguishes your brand from the rest. Explore how strategic advertising can reshape your competitive landscape at [TurnerFamilyMedias.com](https://lnkd.in/gsNX3-Fw). Let's empower your brand to thrive alongside industry leaders! 🌐🚀 #StrategicAdvertising #CompeteAndWin"

Digital marketing is the heartbeat of modern business, bridging brands to audiences in a constantly evolving digital landscape.