Channel 4’s Post

Learn how Hollywood Branded bridges the gap between entertainment properties and premium brands through comprehensive marketing campaigns. Read on for more insights! #BrandMarketing #Licensing #HollywoodBranded https://lnkd.in/gPJJgajn

Spend more to earn more! When your marketing expenses exceed your production expenses: 150 M invested in an unprecedented marketing campaign versus 145 M invested in the production of the film. For an obvious worldwide success. #marketing #communication #strategy #entertainment

What does the future of marketing look like? Brand marketing strategies change with the times. TV commercials and newspaper ads once dominated marketing strategies. Now, experiential marketing can help you connect with customers in new ways. Find out how. https://bit.ly/3zBIY3u

Agree. The concept of marketing a personal brand like a product or a movie is a game-changer in today's business landscape. In an era where people connect with people, promoting a personal LinkedIn page over a company page can create a more authentic and relatable connection with audiences. Personal branding allows a unique voice and personality to shine through, something a corporate brand might need help achieving. Lewis Capaldi's campaign is a prime example of how personal branding can resonate on a deeper level. By focusing on the individual behind the business, you're not just selling a product or service; you're selling a story, a vision, and a relationship. This approach can foster trust, loyalty, and engagement, leading to more meaningful business development opportunities. It's not just about promoting a business; it's about promoting the human element that makes that business unique and valuable. #recruitmentmarketing #linkedinmarketing #marketing

"What do McDonald's, Apple, Sanofi, Netflix, and EA Sports have in common? They all have strong Audio Branding. These companies understand that even when people can't see them, they can still hear their sound. Even if you don’t listen to their ads (whether video or audio) from start to finish, you can still notice them and think about their products. If your brand doesn't have a sonic identity, your marketing strategy is not optimized. The question you need to ask yourself is, “Why wouldn't I want a better marketing strategy for my brand?”

What is Founder-led marketing and why is it surging in 2024? FLM leverages the authenticity of Founders to create a strong, differentiated brand that resonates deeply with customers. To be fair, Founder-led marketing has been happening for quite some time: think Henry Ford (Ford Motor Company) and Walt Disney (The Walt Disney Company) as the faces of their companies. However, more so than in the past, in a market where emails go unread, inboxes are spammed, and unknown calls are ignored, FML allows founders to use their expertise to attract new audiences. Founder-led marketing is a new term so there is limited data, but the below shows the power of founder-led brands vs. other companies.

Didn't think I would see the day where I work for a company that partners with Lil Wayne 😎 A lot of my contacts will associate CoStar Group with commercial real estate research. We have also invested heavily into our residential marketplaces; Homes.com and Apartments.com in the US and now OnTheMarket in the UK 📈 Here is a teaser of things to come... if you are an NFL fan, keep your eyes peeled whilst watching the super bowl 👀 #proptech #realestate #property #residential

What does the future of marketing look like? Brand marketing strategies change with the times. TV commercials and newspaper ads once dominated marketing strategies. Now, experiential marketing can help you connect with customers in new ways. Find out how. https://bit.ly/3zBIY3u

Nashville Public Radio: Where Trust & Action Converge - Discover the power of trust and action in public radio marketing. Learn how aligning your brand with our platform drives engagement, loyalty, and results for your brand. #wpln #wnxp #loyalcustomers #brandengagement #nashvillesponsorship

Here is a question to all my students who work in marketing: 🚀 Was Kanye's super bowl commercial ingenious or idiotic? 🤔 In a move that's sparked widespread conversation, Kanye West took the concept of a Super Bowl commercial to an entirely new level — by filming it with his mobile phone in the back of a car. The ad, intended to promote his fashion line, featured Kanye himself explaining that all the budget had gone into securing the commercial spot, leaving nothing for the actual production. Instead of a high-production spectacle, viewers were treated to Kanye's straightforward plug for his website and Yeezy Pods shoes, priced at an accessible $20. The commercial didn't just stand out for its unconventional production. Kanye's decision to flash his titanium dentures, rumored to cost $850,000, and his appearance at the game in a vintage Alexander McQueen mask added layers of intrigue and discussion. This strategy has been hailed by fans as a "genius" move, arguing that the ad's unique approach garnered press coverage far beyond what traditional, high-budget commercials achieve. The content is also super native, meaning it looks like normal content found on social media platforms, making the add perform very well with the algorithms. Yet, this has also attracted criticism and mockery, with some questioning the efficacy and rationale behind spending $7 million on a Super Bowl slot without investing in the ad itself. 🔍 So, here's the question: Does Kanye's approach signify a bold reimagining of advertising norms, showcasing ingenuity in cutting through the noise of traditional marketing? Or is it an idiosyncratic misstep, a costly gamble that prioritizes shock value over substance? I am really curios to know what yall think! #MarketingStrategy #Innovation #KanyeWest #SuperBowlCommercials