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A Forbes study found that 80% of companies surveyed said they compete solely on user experience, as it provides strong competitive differentiation and customer loyalty, and attracts top talent. Despite spending mightily on improving user experiences, many find the return disappointing. Kearney's Experience LiveLab supports organizations in discovering a new rapid and collaborative approach to experience #design and embedment which can help dramatically increase their success rate and rapidly bring standout experiences to the market. Read more: https://lnkd.in/equCDdWU Authors: Taza Vercruysse, Michael Shmays, Martijn van Hal and Catherine Winter #winwithdata

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