Center for Digital Strategy’s Post

#TearThePaperCeiling has reached a potential readership of 4.4B through press mentions of ‘the paper ceiling,’ and the campaign has been seen over 3.3B times since we launched this campaign with Ad Council and dozens of corporate and nonprofit partners last year! See a more comprehensive snapshot below. ⤵ Have you seen #TearThePaperCeiling around you on TV, billboards, or the internet recently? Let us know!

Have you watched Telemarketers on HBO Max? I loved it! Why did they get away with it for so long? Because they were adhering to the basics of fundraising! They just also happened to be crazy scammers. Read my latest post where I break down what CDG did RIGHT. And how fundraising is like chemistry... #youngfundraisers #development #fundraising #streaming #HBO #MAX #governmentoversight #nonprofitblogging https://lnkd.in/eS5DbV-J

Hello #linkedin what is going on with the #cscs card system management for 2024 they have stared lots of other companies under the Cscs banner (Have a look on company’s house) Is this so that they can hide all the large amounts of money they are making from (YOU) and your workers.😡 Don’t let the CSCS and CITB CONTROL OUR CONSTRUCTION INDUSTRY #cscs let’s have #government helping us to have a great industry were new workers want to be in,😡 #fsb #charities #loveconstruction #construction #constructionindustry #houseofrepresentatives #houseoflords #houseofcommons #lordsqs #ukhouseoflords #safetytraining #houseofcommunication #press #broadcastmedia #broadcasting #tv #radio #goverment #construction #loveconstruction #constructionindustry #thevoiceofconstruction Remember they are just after your money they don’t care about the workers otherwise the cost would be a lot less 😡😡😡😡

If OAAA member dues go up 180% over the course of three years… Shouldn’t OOH spend grow in line? Does Direct Mail have an association? Because that’s a $40B USD market 🚀 Or how about ads on airplanes over the United States? That’s $3B on pace for $7B but not a dime gets counted towards OOH, apparently the OAAA stops counting at the gate…because that’s where, you guessed it, membership ends. Increasingly it would seem there is a NEGATIVE correlation between being a member of an industry trade org and actual ROI. Is it just me? Or anyone else feeling this way? Become a part of the movement at The 581 Fund where your contribution gets you a vote. Our first community town hall for member-donors will be at $50K Which means if each followe donated $14.70 we’d be there in Q1 ✅ Want to be a part of the growing part? $14.70 https://lnkd.in/evDru9RP

📈 Would you like to elevate your #mission with video storytelling? Are you looking for tips to create an engaging annual report? Could you use some help moving existing donors through your donor pyramid? 👏 Get FREE advice from #nonprofit industry professionals by streaming our on demand #webinars: bit.ly/3PmC5un

'Making Christmas adverts accessible this year' We all love the Christmas ad season, whether it's the annual release of our household brand's TV ads or getting creative with our own. But here's an excellent reminder from the Royal National Institute of Blind People on making your ads accessible to everyone this festive season. Subtitles are the norm for videos, but what about audio descriptions? Food for thought... Credit: RNIB #charity | #advertsing | #marketing | #notforprofit | #christmas | #christmasads | #purposedrivenbusiness | #campaigns4good

Looking to save time next month creating social media content for your org? Just comment 'Content' below, and I'll send 20 free social media prompts your way.

Happy almost-New Fiscal Year, NPO dears and darlings! Don't let this question ruin your good time: "When will you be issuing a press release about this sponsorship?" Your well-meaning new sponsors (and heck, even your oft-reminded renewing sponsors) may be asking this right about now. They don't realize what we non-profit PR folks all know - that sponsorships. Are. Not. News. However, happy sponsors keep the lights on and the mission moving, and as much as those sponsors love your organization's mission, they have strategically selected you to boost their own reputation. So, sometimes, you've got to turn this snoozefest into something delightful and (more importantly) something an outlet will actually cover. Here's how you do it ✨ It's OK to zoom out and share one key statistic (to tell us the status quo) ✨ But build your story around how your organization actually helps combat the issue ✨ Add the voices real people impacted by the good work of your organization ✨ Include how the new funding supports even more work like this ✨ Finish a vision for the future state Bottom line: If you've got to do it, tell the story behind the money. And never write a sponsorship announcement release into a funding agreement. #PublicRelations #SmallAdventuresCommunications #SponsorshipActivation

In the world of #charity advertising, the key to impactful campaigns lies in precise channel choices. Ad mail, digital display, and TV stand out: 📬 Ad Mail: Generates 2.9 response effects, with targetable nature fitting privacy needs. 🌐 Digital Display: Orchestrates 2.5 effects, reaching different audiences and adding precision to the media mix. 📺 TV: Portrays a remarkable 24 effects, timed for specific age groups sought by charities. Navigating media-cost challenges, these channels form a potent trio, steering charities towards effective response campaigns. 📈 👉 Download your copy of the report here: https://lnkd.in/eimBRazc #ChannelSelection #EffectiveResponse #CharityMarketing

🚨 Only a few days left to get 20 FREE social media prompts for June! Want in? Just comment 'Content' below, and we'll send them your way. Don’t miss out! #nonprofitmarketing #socialmediamarketing #nonprofits