Cellar’s Post

BITE is not made by Co-packers. Why? Imagine, if a co-packer makes products for 10 brands, then 10 brands have access to the same ingredients of co-packer. Then the only differentiating point is the marketing. Agree? Comment :) . Then, a higher price is not given by the quality of the product itself but by the expense on marketing.

If you know me, you know my obsession with packaging. This goes back to childhood for most of us, which leads me to today’s random memory... I'm hoping at least one Gen-X kid can remember Frusen Glädjé. I can't tell you a thing about the taste. What I can tell you is this '80s dessert was so fancy and so sophisticated with its unique packaging, taglines, and memorable commercials we kids joked about and imitated ... Man, this stuff was so cool! No pun intended. #packaging #genx #marketing #advertising

Interesting article on two fronts: 1. Brand voice 2. Brand measurement A great example of the transformative time for brand marketing. Growth opportunities may exist outside of the traditional approaches. Let’s keep moving forward. #brandstrategy #cpg #consumerinsights #consumerbehavior #media #firstpartydata

💡 Innovation is our middle name! At Innov8 Digital, we’re constantly exploring new trends and technologies to keep your brand fresh and relevant. Ready to disrupt the food market? Let’s innovate together! #FoodInnovation #Innov8Digital #foodmarketing #foodphotography #foodie #foodlover #marketing #mediagency #marketingstrategy #socialmediamarketing #foodinfluencer #influencermarketing #digitalmarketing #digitalagency #restaurantmarketing #socialmedia #foodinfluencermarketing #foodblogger #marketingagency #advertising #marketingtips #foodadvertising #foodbranding #foodbusiness

This is how my team at Viral Ventures scaled this beverage brand's annual online revenue by 3x, from ₹50L to 1.5Cr+ Back in early 2023, when we partnered with them, they were doing about ₹50L in annual revenue from their online channels and were spending about ₹13-15L per year on Ads. After working with them for almost 11 months, we were able to scale their revenue by 3x and deliver outstanding results: -Constant ROAS of 11.5x (Even after scaling) -CAC Reduced from ₹130 to ₹40 -Conversion rates on their website increased 272% We have compiled a detailed case study on how we achieved these metrics for this Brand with a detailed explanation of the marketing funnel that we implemented. Comment "Viral" and ill email you the case study file by tonight!

People crave recipes. Feed them what they crave and they'll buy what you're selling. For our partner Mizkan Group Corporation we helped them launch and grow ZENB in the US. Our work focused on rapid content creation to fuel their DTC performance marketing challenges. This work fueled a fast-paced line expansion into new product and flavor innovations guided by customer insights and fast feedback cycles. See the ZENB case study here: https://lnkd.in/erChvtsw #digitalsurgeons #ds #strategy #contentmarketing #advertisingandmarketing #innovation #digitalmarketing #marketing #DTC #brandstrategy

As we look ahead to the start of 2024, we have a few predictions on the trends for product labeling! Learn More: https://lnkd.in/gcBj-tMn #productlabeling #labels #labelingtrends

AI Masterpiece : Redefining Advertising with Coca-Cola's Revolutionary Campaign. The Coca-Cola Masterpiece advertisement is truly a game-changer, showcasing how AI can be harnessed to craft innovative and captivating marketing experiences. This ad delivers a visually stunning journey that not only celebrates the beauty of art but also underscores the prowess of technology. It offers a glimpse into the future of advertising, where AI's sophistication and capabilities are poised to reshape the landscape. Looking ahead, we can anticipate even more groundbreaking and imaginative uses of AI in advertising. Picture this: AI crafting personalized ads tailored to each viewer's unique interests, or envision interactive advertisements that invite audiences to engage more deeply with the content. The possibilities are endless. AI holds the promise of revolutionizing our interaction with advertising, and the Coca-Cola Masterpiece ad is just a taste of what's to come.

🌟 Objective: Our goal was to captivate viewers with a strikingly delicious image, only to hit them with a gut-wrenching reality check about the true impact of vaping. 💡 Strategy: By forcing the connection between an enticing flavor with a hard-hitting truth, we wanted to create a memorable and impactful image that leaves a lasting impression and sparks change. 🙌 Results: The feedback has been incredible, and we're proud to see the campaign making waves. It's a testament to the power of creative storytelling and bold messaging. Let me know your thoughts! How do you feel about this approach? Let's spark a conversation! 💬 Southern Methodist University Allie Weinstein Isabella Mac Mark Allen #AdCampaign #MarketingStrategy #VapingAwareness #CreativeAdvertising #SMUAdvertising

Food for thought...🥤🍔🍺 Many food and drink brands are embracing AI in their latest marketing campaigns. Take a look at which ones have nailed the trend: https://lnkd.in/dQb47njE #Marketing #Advertising #SocialMediaMarketing #SociaMediaStrategy #SocialMedia #DigitalStrategy