Global Director, Marketing at YouTube I Helping brands turn their marketing into a growth engine in an AI enabled world I Digital Transformation I Global CPG and Luxury Beauty Expert
Yesterday at #CannesLions24, Google’s VP of Ads @Vidhya Srinivasan and @Alexander Chen shared the stage at the Palais for the innovation Keynote, speaking about AI and creativity. It was really amazing to see the progress and advances since we were on that stage last year! Some of the highlights for me were: 💡Last year may have been all about the “what” of AI, but this year is about the “how". AI can bring enormous potential for the entire creative process which we broke down into 4 steps: learn, ideate, create, expand. 💡We discussed how many incredible applications are being made throughout the creative journey and the progresses we're witnessing are so exciting! From predicting creative performance, scaling creatives to thousands of variations in a fraction of what it used to take, to being able to answer in almost real time to customer feedback and trends... 💡Be curious and experiment: think about how you are using AI yourself as a marketer, and experiment with it. Also, I'm obsessed with this: https://lnkd.in/e3ik3krr 💡AI will help you explore ideas fast, and help you scale them. For marketing, this means moving from one key visual to a whole universe of brand and creative assets. This is what really inspired me: AI can unlock your Brand Universe, enabling a true flywheel between creative, measurement and media. 💡As powerful as it is, AI will never take the place of human creativity. It may never have the curiosity or ingenuity of a human, but it can open up new ways to expand your potential. Read the highlights here: https://lnkd.in/etDtvwfu #GoogleBeach #CannesLions24
Social Media Executive | Creator Economy Specialist | Avatar Expert | Now at Supercell | Ex-Social Media Former Director at Magalu
1moI was there and I loved it