Célia Salsi’s Post

Even the most rigorous study of the video marketing landscape will miss patterns that could yield meaningful insights about how and which stories ignite audiences’ emotions. That’s why Google used AI to analyze 8,000 campaigns from top advertisers that ran on YouTube over the last six month. Google Gemini distilled thousands of insights, uncovering trends, best practices, and the subtle nuances that set top-performing videos apart. https://lnkd.in/eZtFSX2F #digitalmouth #AIadvertising #digitalmedia

Cannes is in full swing and the good news keep on coming! Turns out we used Google AI to analyse 8,000 YouTube ad campaigns over the last six months. One of the things we discovered is that successful ads portrayed representation — ads challenging stereotypes, featuring characters in norm-defying roles and including a range of perspectives. AI can also help us uncover areas where representation in ads can be improved - for example, by highlighting tokenism, superficial efforts at representation, or casting that did not represent the diversity of the wider population. As a DEI advocate, this feels like real progress: yet more evidence of the importance of diversity in the advertising industry, and tangible data to help brands show up in a more inclusive way. Check out the full study below.

From Blog New Web: AI analysis of 8,000 top YouTube Ads reveals key trends for brands YouTube tapped its machine learning capabilities to analyze over 8,000 of the top ads on its platform this year, surfacing five key creative trends that…<div class="more-link-wrapper"><a class="more-link" href="">Continue Reading<span class="screen-reader-text"></span> <i class="fas fa-angle-right"></i></a></div> https://lnkd.in/eRwWdZtR

📊 Google has utilized AI to analyze over 8000 top ads and has shared their insights on how to excel on YouTube. 🔍 I highly recommend going through all the ads to fully grasp their summary: “Successful ads continue to open with a strong hook, lean into pop culture references and trends, use popular or catchy music tracks, and engage audiences with humor.” #Marketing #Advertising #YouTube #AI #DigitalMarketing #VideoMarketing

Day 1 I am building an AI post-generator to create posts based on your target audience. It will generate the articles in HTML or Markdown, automatically linking the content to other posts. I am working with the backend APIs and will update you soon. #BuildInPublic

Following on from my AI post (link below) from Tag Digital's DigitXLondon event, I wanted to share a comment made during the Google panel discussion - it was a question about the consumable formats of content suitable for the next generation coming into events. While there were no earth-shattering revelations, what followed was a necessary reality check on our understanding of the 'attention economy'. The myth of short content The popular narrative is that in this age of dwindling attention spans, short, punchy content reigns supreme. According to this narrative, Gen Z, the demographic currently entering adulthood, are hooked to 'shorts' – brief, engaging content that can be consumed quickly. And whilst I can fully appreciate that, seeing how my eldest uses his phone, the panel shared that 59% of Gen Z uses shorts to grab attention - but... they go onto bigger things. With this short attention span content they so regularly consume (I say they as though we don't all do that too...), if it captures their interest, they go on to watch longer form content. So, it's not just about the length, but the quality of the content too and that if there is something fuller behind it, they may likely go on to read / view that too. This begins to bust the myth that today's audiences have no patience for long-form content. Quality Over Quantity So, while many conferences and marketing gurus would have you believe that everyone is scrambling to create short, impactful content, the reality (from this one panel) is different. If the content sparks an interest, your audience will stick around to watch or read the entire piece or attend the whole session. The key here is to ensure the quality of your content. It must be compelling enough to hook the audience and keep them engaged throughout. Grabbing attention isn't the endgame; it's merely the opening act. A powerful introduction can draw your audience in, but the substance makes them stay. What are your thoughts on this? Does your experience align with these insights or do you have a different perspective? Share Share. #eventprofs #DigitXLondon Waves Connects Content

With Google Maps introducing a new experimental AI feature for personalized local business suggestions (source: https://lnkd.in/dH-8fCcu), it's become even more crucial to optimize your Google Business Profile. The old way of optimizing your GBP would include being mindful of keywords in the profile description. However, even though it's still relevant, small business owners need to think beyond that and figure out how their ideal audience searches and what really matters to them. Therefore, this means: ❌ Avoiding using generic language or stuffing keywords. ✅ Focusing on reviews ✅ Ensuring your profile is complete ✅ Crafting a thoughtful business description ✅ Providing the information that users are genuinely interested in finding about your business (is the place cozy, kid-friendly, vintage, modern, easily accessible, etc.) #localseo #googlebusinessprofile

Exciting progress we are making helping publishers and brands capitalize on the transformative potential of generative AI. It's been great working with these partners on this moment and their success into the future. For brands, helping them reach new audiences and, with Copilot in our ads platform, a first step towards reinventing how they think about both their ROI and return on time spent. https://lnkd.in/gbeMJWyN

The best ai related post I have seen thus far