Célia Salsi’s Post

🎬 HOW BRANDS CAN GROW ON YOUTUBE IN 2024 🚀 📲 New formats and collaborations, different video lengths, use of AI, storytelling, and watching videos on new devices - YouTube has collected the trends of brand promotion in 2023 and forecast for 2024. Working with creators 💼 68% of Generation Z open YouTube every day to follow their favorite bloggers. Is it any wonder that brands are increasingly turning to them for collaborations? Prime examples from 2023 include: 1️⃣ REESE'S Economic Engine brand Shorts with dancing creators garnered 73k likes. 2️⃣ SUGAR Cosmetics commercial attracted more than 14k comments. 3️⃣ Shorts about Brevitē's bag capacity have garnered 34 million views! 4️⃣ The video about the behind-the-scenes Old Spice commercial shooting got 82 thousand likes. The trend for Shorts is still going upward 📈 In 2023, brands blew up the advertising market with creative Shorts. And it's not just about views! Ads Shorts convert to purchase 10-20% better than the horizontal ads we're used to. Prime examples include: 1️⃣ CLASH OF CLANS brand Shorts garnered 81 million views and 2.8 million likes. 2️⃣ Domino's used Shorts to spread the word about the discount. 3️⃣ The Squarespace platform showed that it's designed to sell anything. Brands are telling stories 📖 According to Nielsen, YouTube's TV app was one of the most popular apps in 2023. And brands have taken advantage of that! A few examples include: 1️⃣ Nissan Motor Corporation created a 4-hour video of a girl listening to hip-hop lofi while driving the new ARIYA electric model. It brought the brand 18 million views and thousands of positive comments. 2️⃣ Samsung Electronics talked to 25 million viewers about the Galaxy S23 Ultra's features. 3️⃣ Made by Google Pixel made a #BestPhonesForever series with a sitcom atmosphere that racked up 313 million views. New AI capabilities 🤖 Brands share that AI-powered ad campaigns perform up to 3.7 times better than manually optimized campaigns. Just a couple of examples: 1️⃣ Warner Bros. Discovery Korea used AI to get 33% more views and cut costs by 36%. 2️⃣ Mondelēz International used AI in their strategy to show viewers more personalized content. This increased ad ROI by 10% globally and 20% in the US. 🌍 YouTube's year-end results once again show that 2024 promises to be the year of short-form content, influencer outreach, storytelling, and AI! 🎉 👉 More details: https://lnkd.in/dr2VBmeQ #socialmedia #youtube #youtubechannel #youtubegrowth #youtubestrategy #contentvideo #Shortsvideo #youtubeblog #trends2023 #contentcreators #influencers #AI #collaboration #brands #google #mondelez #samsung #squarespace

I’m bullish on brand integration being stronger than just doing traditional advertising. IF we can figure out how to do it authentically and without completely breaking the bank. Ads help no doubt, but nothing beats being relevant in trending discourse. It encourages word of mouth and instant brand awareness. If you see an ad from a brand or you discover the same brand via their founder pitch on shark tank, what moves you more? Shark tank right? Unfortunately No one’s cracked the code on having a universal blueprint for this that can be applied to a variety of brands/industries in an authentic way, with a lower barrier to entry. Successful Brand integration today falls into 4 categories at the moment: 1. Founder/origin story (shark tank, Air, hot Cheetos film, Spotify origin series etc) 2. Creating stories out of known IP (Barbie, hot wheels, Star Wars, marvel etc) - super expensive 3. Unscripted programming (drive to survive, break point, Victoria’s Secret & savage x fenty show, argue that kardashian and vanderpump shows too amplify their own brands) 4. Product placement- this is the area that requires creativity or you unfortunately just look like an ad Due to the high price tag, small and mid size businesses can mostly only access product placement, but most of the time it looks like an ad. TikTok has given opportunities to brands to find new ways to integrate with viral marketing opportunities. But it’ll take continued creativity to innovate beyond hashtag challenges + there’s no set formula for going viral. Companies like Sonic Gods are trying to innovate in this area by converging unscripted programming with brand integrations. I was excited about Nowadays and Movers+Shakers too with their viral marketing campaigns in social media. It’s a great start for an area that’s extremely ripe for disruption. So much more innovation to come here. Let me know what you think! #creativity #brandintegration #viralmarketing #content #thinkingbeyondadvertising

🚀 Rethinking Advertising: Captivating Interest, Not Just Selling In a world bombarded with messages, it’s easy to believe that "nobody reads advertising." But the truth is, people are drawn to what genuinely interests them. Sometimes, that includes an ad. Here are some insights: 🚀 Engagement is Key: Create ads that tell a story or evoke emotions. When ads resonate, they become part of the conversation. 🚀 Know Your Audience: Understand their needs and interests. Tailor your messaging to align with their values and lifestyles. 🚀 Authenticity Matters: Authenticity breeds trust. Ads that reflect real experiences and values stand out in a crowded marketplace. 🚀 Value Over Promotion: Provide valuable content rather than overtly pushing a product. Educational or entertaining ads can create a lasting impact. Remember, advertising isn’t just about promotion; it’s about connection. Let’s shift our mindset from "selling" to "engaging"! #Advertising #Marketing #ContentCreation #AudienceEngagement #BrandStorytelling

Is there such a thing as one perfect creative? Even for one brand and one ad account, trying to hone in on one perfect ad is a losing game. But you can be strategic in how you apply different styles of content for different intents. Just ask Matt Holtwick, Growth and Retention Manager at Chomps, who cites both UGC videos and static as the source of their ad success: “Looking at the UGC videos, we get a lot of engagement on those — thumb stop rate, clickthrough rate. But we get a lot more conversions on our static ads… it’s clear they’re retargeting on “new” customer focus while UGC is the top of funnel.” UGC is most effective at capturing attention, but also, the most difficult to scale — it’s why we do what we do at Kynship. But every account needs creative diversity: human vs. product styling and video vs. static content. Testing all of these styles opens up more possibilities for performance. Thanks to Matt for this insightful clip on creative diversity, I’ll link our full episode in the comments.

Dipped into the User-Generated Content (UGC) magic yet? In an ad-heavy world, UGC breaks that mold. It's real stories from real people, making your brand truly shine. Still on the fence? Let’s contrast: Traditional Approach → brands crafting ads for their sneakers. The UGC Way → customers showcasing sneakers on Instagram. Traditional Approach → company-made software demos. The UGC Way → user tutorial videos on YouTube. Traditional Approach → endorsements touted as testimonials. The UGC Way → real customer stories shared across social media. Sense the shift? Marketing has transcended mere selling—it's connecting authentically. And authenticity? That's your brand's rocket fuel 🚀 P.S. How are you incorporating UGC into your brand strategy? #innovation #digitalmarketing #marketing #storytelling #engagement

It’s day 3 and for our final task of the #PLMLinkedInChallenge we are sharing our favourite marketing trend of 2023🚀 From the blockbuster Barbie movie to cutting-edge CGI and the agile brand response strategies, this year has seen some pretty incredible campaigns. And, whilst I do love the marvel of marketing trends like these, the rise of lo-fi content is something I have really enjoyed observing🤳 Lo-fi or low-fidelity content is raw and unpolished. It’s the amateur style posts that we have seen across social media which appear to be produced spontaneously but are actually part of a well planned strategy. I think “perfection fatigue” is definitely becoming more apparent in consumers due to UGC platforms like TikTok; with this, it is clear brands need to be more human and relatable - think 80% human, 20% promo. One of my favourite examples of a brand that does this well is Crocs. Their TikTok presence is brimming with personality and strikes the perfect balance between promotional videos, UGC, and challenges 📈 #DigitalMarketing #Marketing Pretty Little Marketer

This is a screenshot of an ad in the making. . . . Who can guess what type of customer I'm going for based on this image? This is actually a question you should ask yourself when creating ads. Is it clear who the ad is for? Is it creative? With so much generic stuff on Facebook and Google it makes it easy to stand out. Get creative. Your customers are waiting for you on the other side of the screen. #marketing #leadgeneration #meta #creatives #videoads #prolificyou

This simple yet powerful element can be a game changer for your advertising strategy. The Truth Behind Why Smiles Sell According to Meta Analysis, Creatives with People Smiling has 25% higher likelihood of performing better. Whether you're telling the story of a satisfied customer or showcasing your team's enthusiasm, a smile adds a compelling layer to your tale. Emotional Connection: Universal Language that breaks cultural barriers. It humanizes your brand, making it more approachable and relatable. Social Sharing Potential: People love to share content that makes them smile. This organic sharing can significantly expand your brand's reach and visibility. Imagine your ad as a conversation starter. When your audience sees a smiling face, they don't just see a product or service; they see a positive experience waiting to happen. In a world full of info overload, a genuine smile can be your golden ticket to winning hearts and turn your ads into delightful experiences! Source: "Creative Elements that wins on Meta Platforms" by Havas #SmilesSell #Advertising #Marketing

The most memorable ads are the ones that encourage viewers to participate. Passive viewing rarely leaves a lasting impression. When you’re creating an ad, take the time to brainstorm ways to make it an immersive and participatory experience, standing out among the rest. The key is to break down the traditional one-way communication barrier and foster a sense of involvement with your viewers. 🧠💭 #ExperienceResearch #Advertising

The battle for consumer attention is fierce in the world of high competition in Automotive marketing. As we see the technological side, let’s compare a traditional way too. Well, with Animated Advertisements, it’s easier to reach a broader, more catchy, and flexible audience. It can make a long-lasting impact on your viewers, and there’ll always be the opportunity to share more complicated stories more easily with your Audience. On the other hand, with traditional Advertise, you’re serving the complicated version of your stories directly to your customer. Although real-life experience makes your service/ product more trustworthy, you get to reach only a limited number of customers.