Christopher Gallant’s Post

“Bright and irreverent packaging, indulgent dessert-like flavours, and quirky messaging are the new marketing hooks.” Really interesting piece in Coffee Intelligence highlighting the importance of Gen Z to specialty coffee. Not only do they have the highest spending power, but they’re drinking less alcohol, opening the door for specialty coffee to be a real priority in their lives. This is coming at a pivotal time for us at Extract Coffee Roasters, with a brand evolution, increased focus on content marketing & turbo-driven marketing strategy about to be implemented. Really excited about exploring how we can engage Gen Z directly, bringing them along on the journey. #FindYourHappy https://lnkd.in/eRrkdTYA

🍇 With over 15 years under my belt in the wine industry, it's been inspiring to witness the evolution of wine culture, particularly in Australia. For the past few years, we've observed a growing preference for quality over quantity among consumers. Now, it's incredibly satisfying to see this trend gaining traction globally, with data-backed studies reinforcing what we've seen firsthand. 👥 Millennials, both in Australia and abroad, are leading this transformative shift, transitioning from casual enthusiasts to discerning connoisseurs. Our embrace of higher-priced wines reflects a deeper appreciation for craftsmanship and authenticity, setting a new standard for wine enjoyment. 🌟 I'm super excited to see how this trend develops over the next 5-10 years and if it will counteract some of the many challenges the global wine industry has faced in recent years. 🍷

🍷 Exciting industry update! A recent study highlights a significant shift among the 30-something demographic, increasingly gravitating towards wine. This trend not only reflects evolving consumer preferences but also opens up new opportunities for innovation and growth in our sector. As we continue to adapt and enhance our offerings, it’s a thrilling time to be part of the wine industry.🥂 #WineIndustry #MarketTrends Dr. Liz Thach, MW Karen Daenen Jackson Family Wines

Nearly 65% of Millennials and 46% of Gen Z admit they start their day with coffee, whether at a store or at home. Therefore, it's important for you to adapt to their evolving Gen Z coffee preferences to become their favorite spot. Click the link for practical tips on turning your coffee spot into the go-to destination for today's customers: https://lnkd.in/dHJuE7Kj #genzmarketing #coffeeshops #coffeebusiness #perdiem

Gen Z is a values-based demographic and may be getting a bad rap from the general public for age-old perceived flightiness. The generation places a lot of value on businesses that are sustainable and socially responsible, and businesses that align with those values are set up well to capture Gen Z’s interest in the long term https://lnkd.in/dB_NG2qr

Gen Z and young millennials, with a global purchasing power of over $360 billion, are reshaping the specialty coffee sector. Coffee brands are innovating with automation and expanding online retail experiences to meet the young generation's demand for convenience. Indeed, this demographic counts as a massive force behind the growth of the convenience-oriented RTD segment. In the US, the RTD coffee market is growing over 8%, outpacing the UK's 5% growth. However, quality remains an important factor. In the UK, 33% of Gen Z consumers aged 25 and under have said they will “never drink instant coffee again”. In the future, coffee brands must balance quality and convenience, and a variety of other factors that young consumers increasingly value. Jordan Montgomery speaks with Alex Ntatsos about how young coffee consumers – an increasingly demanding demographic – are changing the industry #CoffeeTrends #GenZ #SpecialtyCoffee

With a combined spending power that tops $360 billion, Gen Z and younger millennials are revolutionizing the specialty coffee arena. This demographic's hunger for convenience is driving coffee brands to elevate their game, blending automation and enriched online shopping journeys. Striking the right chord between quality, convenience, and the evolving preferences of these young consumers is now the focal point for the future of coffee businesses. New Ground dives deep into this issue in their latest article, exploring the nuanced demands of this influential generation. #CoffeeTrends #GenZ #SpecialtyCoffee

Doom & Gloom v. Boom & Zoom. Are these examples outliers or have industry experts underestimated Post-Boomer appetites for wine? New data on consumption "The non-profit research firm Wine Market Council (WMC) has released new study showing that Millennials (ages 28-43) are not only drinking more wine, but opting for pricier bottles than the much-ballyhooed big-spending Baby Boomer generation. The study doesn't come out of left field either. The WMC has been analyzing American wine drinking patterns since 1997. This study looks at the average wine consumption rates between generations and found that Millennials – after a period of experimentation with other alcoholic beverages – once they reach their 30s, are consuming wine at higher rates, and now account for a larger percentage of regular (they drink wine once a week or more) consumption than Boomers. Millennials also reportedly spend, on average, $65.80 per bottle, compared to Baby Boomers who spend, on average, $36.67 for wine on special occasions." https://lnkd.in/gciSur7r

Must listen to insights, some well thought discussion on the the possible reasons for the premiumization trend.

Over at the Business of Drinks podcast, Felicity Carter and I have been exploring: Where have all the young drinkers gone? We commissioned a survey of 1,300 Millennials and Gen Zs about their drinking behaviors. The report is out today + an accompanying episode. 5 Key Insights: 1. Soft drinks are the big winner. In a world where everything is available, both Gen Z and Millennials are reaching for soft drinks. These were, by far, the most consumed beverages across both age cohorts. What three quarters of respondents liked about them was their flavors, while two thirds appreciated how easy they are to find. So important is the category that soft drinks emerged as the most versatile beverage, with people willing to enjoy them at just about every social occasion. RTDs and canned cocktails were also big winners, with 32.7% of Millennials saying they were good for different occasions, and a whopping 40% of Gen Z agreeing. 2. Millennials drink more alcohol than Gen Z. After soft drinks, wine and major beer brands were tied in second place for Millennials; wine was in second place for Gen Z, followed by major beer brands, spirits, and hard seltzers. Overall, Millennials reported drinking more alcohol, across all categories. The only category that Gen Zs consumed more of were non-alc cocktails. 3. Flavor, flavor, flavor. Over and over, respondents emphasized the importance of flavor. While flavor is extremely important to both segments, it’s especially important for Millennials; just over 80% of this group said that flavor was extremely or very important to them. But don’t discount its importance for Gen Z. In our study, flavor came in as extremely or very important 75% of the time for Gen Z. In a warning for the wine industry, many respondents reported that wine didn’t deliver the flavor goods they were seeking. 4. Price matters. With less money to spend than older drinkers, value for money counts for a lot. Just over 33% of Gen Z said that major beer brands were good value for money, while 34.8% of Millennials agreed; 30% of Gen Z agreed that hard seltzers were good value for money, with 27% of Millennials agreeing. And this is where soft drinks have the edge, as 33% of Millennials and a full 40% of Gen Z saying they were good value for the price. 5. Friends and family shape preferences. Younger audiences care more about what the people around them are drinking than they do about magazine articles, critics or scores. Online, Millennials and Gen Zs turn to social media and online search as their most relied-on online resources for finding wine; wines tried in restaurants also play a big role. At the bottom of their list? Wine apps, wine publications, and critic scores. Listen in: https://lnkd.in/e7GaVudx The full report: https://lnkd.in/egAvH52U