If you take a look at your Cat industrial engine today, you’ll see a triangular logo and the distinctive yellow paint color. But did you know that prior to 1931, Caterpillar painted all of their equipment battleship gray? And it wasn’t until 1979 that the official Caterpillar Yellow color was implemented after decades of using Hi-Way Yellow. Check out the Caterpillar brand evolution for yourself today. #PoweredByCat https://bit.ly/3Vhc6rp
Wow, I had no idea Caterpillar had such a colorful history! It's fascinating to see how branding evolves over time. The shift from battleship gray to Hi-Way Yellow and finally to the iconic Caterpillar Yellow must have been quite impactful. Thanks for sharing this piece of history! #BrandEvolution
Fascinating history! It's amazing to see how brand identity evolves over time.
Thanks for sharing
Reponsable Proyectos
3wAnd this is what an operators & maintenance "manual" looked like back then.