Cat Industrial Power Systems’ Post

If you take a look at your Cat industrial engine today, you’ll see a triangular logo and the distinctive yellow paint color. But did you know that prior to 1931, Caterpillar painted all of their equipment battleship gray? And it wasn’t until 1979 that the official Caterpillar Yellow color was implemented after decades of using Hi-Way Yellow. Check out the Caterpillar brand evolution for yourself today. #PoweredByCat https://bit.ly/3Vhc6rp

  • Two operators with battleship gray Cat equipment

And this is what an operators & maintenance "manual" looked like back then.

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Avinash Singh

MD And CEO at A.S. Engineers & Fabricators | Expert in Metal Fabrication

3w

Wow, I had no idea Caterpillar had such a colorful history! It's fascinating to see how branding evolves over time. The shift from battleship gray to Hi-Way Yellow and finally to the iconic Caterpillar Yellow must have been quite impactful. Thanks for sharing this piece of history! #BrandEvolution

Shivang Kapoor

Commercial Interior Design & Build | Innovative Corporate Interiors & Workplaces | Commercial Contracting | Fit-Out Contracting | Retail Fit-outs | Director at Kapoor Luxury Homes & Spaces

3w

Fascinating history! It's amazing to see how brand identity evolves over time.

Ahsan Hayat

Digital Marketing,, Affiliate marketer,, Sales Person,, Business Expert,, I love to sell your Product

3w

Thanks for sharing

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